Sonya Macmillan Email & Phone Number

Auckland, New Zealand

This is a delivery focused role responsible for researching, planning and implementing marketing campaigns and related promotional above and below the line activity for a portfolio of villages.

Auckland, New Zealand

Key achievement:In May 2020 I applied for the MediaWorks Media Fund and was successful receiving funding for eight Ingham Group dealerships out of nine. The marketing value received was at least $50,000, During May, June and July 2020, at no cost to the business, I placed digital, radio and out of home billboard advertising. This advertising supported brand awareness and helped drive sales for each site.

Auckland, New Zealand

Key achievement:• Successfully planned, organised and delivered the Catholic Schools Insurance Manual on time and within budget. This included working with the designer to completely revamp the format from an A4 manual into a desktop flip book with photos, tabs and insurance examples

Auckland, New Zealand

Key achievements:• Worked alongside the Community Transport team to organised and executed all marketingactivities for the Walking School Bus week in March. This included seven online competitions, sponsorship, social media, direct mail and flyers.• Successfully planned, organised and delivered a seat belt campaign on time and within budget. This included partnerships with three codes (Vodafone Warriors, Ioane brothers from the Blues and the Northern Netball Stars)

Auckland, New Zealand

Key achievements:• Created, organised and scheduled all marketing materials and activities for 4 new care homes and 5 new retirement villages• Instrumental getting the Fairfax advertising rate agreement in place, resulting in $100,000 savings for the business in 2017• Successfully led the Marketing Team of 3 people for two periods during 2015, (10 weeks and 5 weeks), while the Service Development and Marketing Manager was away overseas

Auckland, New Zealand

Key achievements:• Designed (copywriting & photos), printed and distributed 4 x communication pieces around the Humes product range for new Mico customers• Improved the uniform range, updated and implemented 2 x new core items; a vest and jacket

Auckland, New Zealand

Key achievements:• Identified a preferred rural merchant for the North Island market, successfully building a strong partnership to achieve a 59% increase in sales within three years• Generated a significant increase in Electrofusion Fittings sales (from $371k to $1.10m) over a three-year period through building strong relationships with the supplier enabling Humes to work more effectively with clients• Organised a successful Humes presence at Mystery Creek Fieldays 2013; including booking sites, organising promotions, merchandise, rostering, uniforms and logistics achieving sales revenue of $201k above target

Key achievements:• Awarded the Humes “Pride” award for project managing the successful launch and roll-out of a new uniform nationally to 350 staff over a 9 month period; involved holding focus groups with sales, manufacturing and support staff, negotiating with the supplier on price and ensuring a consistent look across all sites. • Worked in collaboration with a designer on initial concepts to effectively design and rebrand all Humes promotional material, including brochures, diaries, posters, advertising, invitations and banners• Successfully created, implemented and documented a streamlined ordering process for business cards, brochures, vehicle signage and promotional items to ensure a more efficient system

Key achievements:• Successfully managed two key accounts (Turners & Growers and Rakon), liaising with the marketing team to determine needs• Coordinated and organised the production of the Hunting & Fishing magazine from start to finish (three issues per year), successfully streamlining the production process to ensure the final printed magazine was complete and accurate• Worked as part of a graphic design team to successfully design, layout and print monthly mailers

Certificate Of Digital Marketing, Digital Communication And Media/Multimedia, Merit

This course is designed to help harness the unique opportunities that digital marketing offers to reach and engage with customers.

Certificate In Marketing Management, Merit

This course covered nine modules from strategic marketing planning, customer experience, branding, through to measuring marketing.

Bachelor In Business, Marketing

Bachelor In Visual Arts, Graphic Design

Education record