Sonya Mason Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

Support diverse client base including private equity, privately held and public companies interested in gaining knowledge and expanding their capabilities in the US retail market, with a focus on consumer products, sporting goods and apparel.- Provide guidance to clients in the areas of talent assessment and development for Executive leaders and teams. - Advise clients on transformational change strategies from strategy to execution.- Within the retail sector, guide clients on sales and marketing strategies, customer and category analysis, segmentation and strategy.As Consultant for Encompass Group, Supported the President and Executive VP of Sales and Marketing to assess and redefine the North American Sales team, its territory infrastructure, and go-to market strategy.- Developed talent assessment criteria and a performance calibration scale. Executed in-person sales and customer interviews to determine sales capabilities and effectiveness.- Secured and utilized territory optimization mapping tool and successfully guided a reorganization of the Sales organization and US territories.

United States

Leader of Product and Sales business units hired to elevate talent, capabilities and performance. -Recruited and onboarded key executives to elevate talent -Built robust Product Roadmap and Channel strategy to drive performance

Charlotte, North Carolina Area

After serving as an Executive Consultant for the organization, was asked by the President and EVP to join the team in order to execute the strategy built as a consultant. As the Vice President of Sales for the US Retail market:- Optimized talent, thereby reducing headcount by 28% and introducing inside sales as key function.- Designed an employee engagement plan to drive understanding, alignment, and clarity to revised goals and objectives. Created and executed individual development plans for all team members. - Established growth incentive compensation model to incident and motivate sales team and coached team members to success.- Established customer growth incentive model designed to deliver double digit growth.- Established category and customer segments to drive focus and leverage resources.- Represented company in key trade shows; delivered industry speeches to improve and grow brand and company awareness.

Charlotte, North Carolina, United States

Recruited to spearhead the Hoover brand turnaround effort and significantly enhance the growth of Dirt Devil products with major retails including Walmart, Sam's Club, Target and Best Buy. - Created the 2018 brand and product strategy within 60 days of joining the organization and engaged key retail partners in the strategy to position the company for growth. - Developed 2018 operating plans and budgets and guided cross functional teams to embrace new approaches to communications and client service.- Achieved the goal of 12% sales growth for the Dirt Devil division.

Augusta, Georgia, United States

Provided strategic direction and leadership for all aspects of outside and inside sales, demand planning, customer service, product strategy and management, and pricing. - Managed profit and loss statements, determine cost management and capital expenditures strategies as well as operating plans and budgets. - Mentored and coached individuals and cross functional teams to success, Established infrastructure, tools, and processes to enable teams to exceed goals.- Served as change agent and customer champion to drive collaboration and organizational objectives.- Built and integrated business intelligence tools to increase salesforce capabilities, and designed and implemented the company's first sales incentive compensation plan approved by the Board.- Improved a declining sales trend in the largest channel segment by 5.2%, increased the football category by 12%, and the forecast accuracy rate by 5.7%. - Directed go-to-market transformation through category insights and the realignment of sales territories to improve optimization. - Established a distributor growth strategy and improved product development and pricing strategies resulting in the growth of a new product.- As a result of sales strategies, company was recognized with the industry award as the Number 1 supplier of Baseball and Softball gear in the United States.

Mathews, North Carolina, United States

Requested by senior leaders to improve underachieving divisional performance and business results for the $ 900 million Home Division. - Established short-term initiatives and long-term strategies to achieve objectives with full profit & loss responsibility. - Drove high performance in nine core and seasonal categories. Led the category strategy for the Division and spearheaded product development, global sourcing, marketing and advertising plans, launching a new Marketing and Advertising strategy and approach for the Division.- Created the first Home category category insights study resulting in elevated strategy and category redesigns.- Led the Cost Of Goods Sold (COGS) supplier negotiations and sourcing for housewares, resulting in$ 2,500,000 in cost savings.- Improved the Bedding category revenue 8.7% and reinvented the Windows category, delivering a turnaround from -22% to + 33%. - Developed a new category, As Seen On TV, delivering additional revenue of $ 8 million.

Mathews, North Carolina, United States

Provided strategic vision and spearheaded initiatives to enhance product quality and supplier development to improve relationships and business results. - Improved team performance using an engagement strategy that included communication to teams on business strategy and line of sight, role clarity, and coaching . - Identified and executed the company's first Quality and Compliance Program. Negotiated and established key third-party product testing resources critical to the success of the program. - Reduced private brand customer returns by 11% within eighteen months of program implementation. - Designed a supplier roadmap to engage in joint business planning, vendor assessment, data sharing, and vendor management.

Fort Mill, South Carolina, United States

Recruited to deliver a critical business turnaround by establishing successful and sustainable short and long-term business plans for major retailers across nine Home categories. - Successfully led transformation efforts by redefining strategic objectives, managing the Customer Development team, engaging them fully in sales, analytics, retail planning, supply execution, and quality.- Revitalized underperforming teams using role alignment and clarity, coaching, and improved talent selection, retention, and recognition.- Strengthened the Category Captain role with Walmart Senior leadership to drive joint strategic initiatives, resulting in the strategic placement of Serta.- Increased Bedding Sales by 112%.- Recognized as Supplier of the Year.

Reading, Pa

Directed brand strategies spanning retail positioning, customer development/alignment, P&L management, and resource optimization. Led the development of hunting, athletic and outdoor product lines resulting in placement in Dicks Sporting Goods and Cabela’s. Managed the structure, partnership, and performance of 40 independent reps and six principals.

Winston-Salem, North Carolina, United States

Led operations for the Walmart Men’s & Kids’ Innerwear division. Managed a cross-functional team of 20+ in Sales, Brand Management, Retail Analytics, trade Marketing, Category Management, and Replenishment. - Realigned team and reduced staff by 25% while increasing productivity and revenue. - Built the "Back to School Playbook", increasing store execution by 75% in test markets.- Negotiated and redefined all customer programs. Established Hanesbrands as a key "test and learn partner", resulting in the implementation of innovative merchandising solutions, product flow optimization.- Raised the ROI for Hanesbrands and Walmart, reducing SKU by 25%, reducing Walmart's weeks of supply by 10%, and decreasing Hanesbrands internal inventory by 10%.- Achieved a revenue increase of $ 110 million.

Winston-Salem, North Carolina, United States

Directed and implemented the Hanes and Just My Size brands strategic plan for development and positioning with Walmart for Men’s, Women’s, Kid's and Toddler's sportswear. - Grew the business by 100%. Generated $ 120 million in annual revenue, improved on-time delivery from 75% to 98%, delivered an 8% increase in sales, and increased revenue by $ 30 million. - Recognized with the Vendor Of The Year Award for excellence.

Winston-Salem, North Carolina, United States

Managed and enhanced account relationships with Walmart to fuel sales and market share growth for Men’s and Kids’ sportswear.

Winston-Salem, North Carolina, United States

Designed and implemented brand and product strategies for Kmart’s sportswear and activewear programs, consisting of Hanes & Starter national brands as well as private label products in Men’s, Women’s, Boys’, Girls’, and Infant/Toddler categories.

Led business development of men’s and women’s sportswear programs with Kmart