Sonya Macheva Email and Phone Number
Sonya Macheva work email
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Humans love stories. Stories let us see that we are alone when experiencing something and help us connect with the other much easier. I was only 14 years old, when I started writing my first stories. Later in life, I turned my passion into a career in communications.Today, I have 14+ years of professional experience in 3 European countries collaborating with diverse teams across functions and geographies, in person, virtually or in a hybrid mode. Working in a global environment taught me how to always have in mind the local differences when telling the story of an international company.I am experienced in defining overarching communication plans and strategic messages, content creation for different internal and external online and offline platforms, crisis management campaigns, strategic events and people engagement initiatives, brand engagement campaigns, executive communications, and public relations.The various roles in different countries let me gain profound knowledge and expertise in the areas of marketing, communications, and change management, while dealing with thrilling challenges. That experience, together with my passion for boxing, trained me durability and persistence in the daily life as well as in the long-term projects.
Fondazione Milano Cortina 2026
View- Website:
- milanocortina2026.org
- Employees:
- 955
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Tech Strategy, Operational Readiness And CommsFondazione Milano Cortina 2026Milan, It
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Tech Strategy & Internal Communication CoordinatorFondazione Milano Cortina 2026 Jan 2024 - PresentMilan, Lombardy, Italy
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Global External And Internal Communications Manager, VpUnicredit May 2018 - Oct 2023Milan, Lombardy, Italy• Definition of strategic messages and communication plans• International and local media relations (press agencies, periodicals and daily press, television, radio, digital channels)• Interviews, media inquires, press releases and press conferences management• Media coverage analysis and monitoring• Relationship management with journalists and other external stakeholders • Support in the creation of promotional materials and press kits related to specific events/press conferences, and further positioning in media outlets • Content development and management of various internal and external channels (company intranet and website, newsletters, social media channels, physical locations)• Crisis management communications: reactive/proactive statements and Q&A documents, as well as monitoring of external mentions and official position definition• Oversight of CEE countries' communication activities• CEO & Executive communications - ghost writing and briefs preparation for internal and external events/projects• Evaluation of public speaking opportunities and follow up activities• Management and launch of awareness and engagement campaigns for various areas of the company• People engagement initiatives (i.e. townhalls, country specific events, leadership team meetings, webinars): storyline development, event promotion, key messages cascading and post event surveys -
Business Communications Manager, VpUnicredit Sep 2017 - Apr 2018Vienna, AustriaInternal rotation program for talents with high potential:• Strategic events management: storyline development; vendors management and overall event coordination; event promotion • Executive communications(i.e. presentations, ghost writing, briefs) • Content creation (i.e. interviews, articles, video scripts) for various channels
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Senior Manager Marketing Strategy And Innovations Team, VpUnicredit Bulbank Apr 2017 - Apr 2018Sofia, Sofia City Province, BulgariaManagerial role -
Manager Marketing Development TeamUnicredit Bulbank Mar 2015 - Apr 2017Sofia,BulgariaManagerial role
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Marketing Development ExpertUnicredit Bulbank Sep 2013 - Mar 2015Sofia, Bulgaria
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Business Assistant To The Head Of Corporate, Investment And Private BankingUnicredit Bulbank Apr 2011 - Aug 2013
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Expert Business TripsUnicredit Bulbank Nov 2009 - Mar 2011
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Junior ConsultantAce Hr Services Feb 2009 - Nov 2009
Sonya Macheva Skills
Sonya Macheva Education Details
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Business Administration Specialised In Business Communications -
Economics
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Language High SchoolEnglish As A Foreign Language
Frequently Asked Questions about Sonya Macheva
What company does Sonya Macheva work for?
Sonya Macheva works for Fondazione Milano Cortina 2026
What is Sonya Macheva's role at the current company?
Sonya Macheva's current role is Tech Strategy, Operational Readiness and Comms.
What is Sonya Macheva's email address?
Sonya Macheva's email address is sm****@****hoo.com
What schools did Sonya Macheva attend?
Sonya Macheva attended University Of National And World Economy, University Of National And World Economy, Language High School.
What skills is Sonya Macheva known for?
Sonya Macheva has skills like Banking, Analysis, Business Strategy.
Who are Sonya Macheva's colleagues?
Sonya Macheva's colleagues are Alessandra Riboldi, Simone Caravano, Carolina Medina, Tomas Silva Gajardo, Rodolfo Ravano, Fabio Missori, Francesco Calandri.
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Sonya Macheva
Bulgaria1unicreditgroup.bg
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