Sonya Thomas Email & Phone Number

Maevnco is a boutique, San Francisco-based marketing and strategy consultancy specializing in founder-led, philanthropic, and consumer packaged goods organizations. We provide expertise for any stage of your journey. - Brand Strategy & Planning- Project Management- Marketing Strategy & Implementation- Brand Campaigns & Creative Agency Management- Digital & Social Media- Product Performance & Data Analysis- Industry & Competitive Research

San Francisco Bay Area

Tides is a nonprofit and philanthropic organization dedicated to advancing social justice. We work across the social sector to shift power to leaders, communities of color, and other historically excluded groups who face systemic barriers. Applying our equity-centered lens and leveraging our vast network of changemakers, we work to amplify the impact of our partners by offering services like fiscal sponsorship, donor advised funds, impact investing, and grantmaking. -Oversee marketing for all of Tides including strategy, planning, and implementation- Advised and supported our Strategic Partnerships (Business Development), Tides Collective (Strategic Consulting) and Philanthropy teams. - Oversaw the development and completion of Tides' 2020 and 2021 Annual Review reports and launched our first ever interactive yearly recap Stories of Impact webpage.- Developed a deeper understanding of participatory grantmaking and trust-based philanthropic practices. - Support the Tides-led Women's Environmental Leadership Fund (WE LEAD) and Healthy Democracy Fund

San Francisco Bay Area

Brand Strategist for nonprofit organizations. Helping nonprofits build clear messaging that amplifies their meaningful and life-changing work. I worked with clients across the non-profit spectrum from private schools and foundations to college access programs.Led brand messaging workshops and presentations with executive leadership teams. Developed key messages and frameworks for clients derived from workshops, research surveys, and landscape discovery work. Client portfolio examples:Napa Valley Community FoundationSummer SearchCarolina Friends SchoolElla Baker Center for Human RightsHERE to HERE

San Francisco Bay Area

Marketing Consultant @ CLIF bar on CLIF Kid Zbar organic energy snacks.

San Francisco Bay Area

Responsible for $500M+ portfolio of Milk-Bone dog treats including biscuits, soft and chewy treats, and dental treats. Led annual operating plan, annual marketing plan and ongoing forecast and analysis. Worked cross-functionally with research, sales, and innovation to understand competitive landscape, category trends and retail performance in order to launch new products, refine packaging, determine promotional plans, and deliver strategic business goals.

San Francisco Bay Area

Oversaw portfolio of soft and chewy dog treats - Pup-Peroni, Canine Carryouts, Snausages and Jerky Treats

San Francisco Bay Area

Oversaw all aspects of marketing and manage P&L for 9Lives brand ($250MM+ in sales).Spearheaded new positioning leading to new packaging design and product and portfolio innovation.

San Francisco Bay Area

Developed integrated channel and retailer-specific strategies that leveraged brand, customer and shopper objectives. Managed marketing launch of new Milk-Bone Trail Mix. Oversaw Public Relations activation including a Satellite Media Tour, national press release and partnership with celebrity spokesperson. Collaborated with senior management and agency partners to develop brand essence and positioning that capture 100+ year heritage and success of the Milk-Bone brand. Managed marketing plan and budget.

San Francisco Bay Area

New Product LaunchOversaw marketing launch of new product lines, Meow Mix Tender Centers and Meow Mix Pate Toppers. Managed consumer promotions, shopper marketing and digital tactics ensuring they were cohesive, on-strategy and met aggressive launch timeline.Developed in-pack and on-pack coupons as well as in-store display vehicles crafted to drive trial and awareness on new items. Worked with agency partners and broader brand team to evaluate and optimize TV campaign for Meow Mix Tender Centers, resulting in a national launch of new "Meow Mix jingle" commercial. StrategyManaged wet food business. Developed forecast and provided strategies to drive growth.

San Francisco Bay Area

ForecastingManaged volume forecast of Meow Mix and Alley Cat brands of dry cat food. Responsible for determining and reporting drivers of the business (e.g. competitive and promotional activity, operational concerns, economic trends, etc.) Accountable for annual planning and monthly volume forecast. Maintained 85+% forecast accuracy. Developed strong working knowledge of A.C. Nielsen database. DigitalManaged Meow Mix digital promotions strategy including complete redesign of meowmix.com. Led agency partners in creation of owned and paid media tactics (website development, coupons, rich media banners) focused on driving awareness and repeat purchase. BudgetManaged marketing budget for brand portfolio. Gained clear understanding of marketing tactics and identified savings early allowing for redeployment of funds toward more marketing tactics. Delivered balanced budget. Consumer PromotionsManaged consumer promotions plan. Increased efficiency by implemented coupon test and learn strategies focused on optimizing spend and redemption. Product ReformulationRealized over $1MM in YoY savings as leader of three value engineering initiatives. Partnered with R&D to reformulate products and managed execution of all packaging and operational changes. Project ManagementLaunched first-to-market value-sized bag helping strengthen brand's category leadership at Walmart. Led strategic analysis and collaborated with sales on pricing and incremental volume expectations. Launched two Bonus skus, which helped reverse volume declines and achieve 8% YoY growth in slow growth category.

Greater Pittsburgh Area

Provided strategic recommendation for new sub-brand based on extensive consumer and category research. Led research survey with loyal consumers to gain a better understanding of most important product benefits and to determine gaps with product portfolio.

Greater Atlanta Area

Oversaw operations of Comcast and Time Warner Cable accounts, resolving discrepancies and ensuring data integrity.Led creation and successful launch of new affiliate website. Developed beta website and lead internal testing group to gather feedback and ensure optimal customer experience. Pinpointed key opportunities for incremental sales and distribution by analyzing customer data.

Birmingham, Alabama

Promoted special events as magazine's customer service representative. Interacted directly with consumers over the phone, answering questions and addressing concerns.Delivered monthly report to management detailing competitive promotional programs and sponsorships.

Masters In Business Administration, Marketing

International Travel: Participated in Global Business Excursion to Bahrain

Bachelor Of Science, Business Administration