· Successfully launched strategic software critical to EMC business, replacing older software. Also launched other EMC products e.g. hardware accessories and customized software solutions· Optimized and managed over 50 hardware accessories, customized software and systems lifecycle, e.g. reducing current offering of a product from 15, to 6, streamlining product structure and increase order income by more than 40%· Spearheaded development proposals to R&D board for funding of new accessories and software projects, with over 80% success rate· Actively monitored market trends and competitor performance in pricing, specifications and positioning.· Developed and implemented favourable pricing structures, balancing company objectives against customer targets· Worked with cross-functional teams e.g. QM, manufacturing, SCM, procurement etc. to ensure the successful launch of new products in NPI· Worked with multi agencies e.g. MoT, LTA, DSO, Alstom etc. to solve crisis issues: CCL and NSL train faults· Led international teams on system service offerings, strategizing price and product structure for SLA of EMC systems in Asia

• Advised corporate customers and resellers on the various laser printers in Samsung, ensuring customers' requirements are met.• Ensured Tender Compliance List adheres to requirements, while highlighting Unique Selling Points of Samsung's laser printers• Took on secondary role as Enterprise Mobility Consultant, advising corporate customers on Enterprise Mobility in workplace.

• Supported sales offices around Asia with my technical expertise in the field of spectrum monitoring, notably Radio Monitoring and Radio Location• Prepared proposals and negotiated contracts worth up to €2,000,000 with customers from Europe, Middle East, CIS, ASEAN, South Asia, and North East Asia.• Designed system solutions tailored to customers’ requirements• Provided products and systems presentation and demonstration to customers as part of pre-sales support in Singapore, Vietnam, Laos, Thailand, Taiwan, and Bangladesh

• Focal point for OEM printer business, ensuring more than 20 OEM products meet technical and quality expectations of both customers, as well as internal HP stake holders, while leading a group of engineers supporting the OEM business • Provided Current Product Engineering expertise by initiating Field Failure Analysis on HP printers from all regions, and resolved design related issues with Contract Manufacturer and Procurement• Travelled to Sao Paulo, Brazil, to perform active Field Failure Analysis to reduce Service and Call Event Rates• Qualified latest EE components and updated BOM through ECR, ensuring quality of components used on MPCA

• Lead Engineer in managing regional Contract Manufacturers (Malaysia, Thailand, China) and distribution activities of inkjet printers during NPI and SOR, using project management skills • Pro-actively coordinated initiatives with Global Business Units, as well as internal cross functional teams in meeting delivery and quality goals (E.g. Early Marketing Units)• Lead in managing quality related issues on printers and its components, and actively drove resolution of process / product issues with Contract Manufacturer and Procurement• Achieved cost reduction initiatives on various printer models, ensuring more than USD$1,000,000 in Direct Material and labour savings each, while maintaining cycle time to meet supply