Shikha S. Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

I teach classical Hatha Yoga to students based out of the US and Canada.

Delhi, India

Delhi, India

Gurugram, Haryana, India

Gurgaon, Haryana, India

JibJobs is a Recruitment & Career Development platform designing solutions for the#PostCovidWorld. They provide insights on careers, industry and skill development, and also connect job aspirants with career opportunities.I joined this organization as a freelance marketing consultant to support them in their unique initiative of building a video-based career library. My work involved engaging with experienced professionals and conducting short video-based interviews with them around… Show more JibJobs is a Recruitment & Career Development platform designing solutions for the#PostCovidWorld. They provide insights on careers, industry and skill development, and also connect job aspirants with career opportunities.I joined this organization as a freelance marketing consultant to support them in their unique initiative of building a video-based career library. My work involved engaging with experienced professionals and conducting short video-based interviews with them around their industry experience. I also managed a team of two interns and guided them to build relevant video content as part of this project. Show less

Gurgaon, India

● Conceptualization and execution of an Integrated Marketing Plan covering the areas of Digital Marketing, PR and Offline Marketing.● Marcom Budget owner ensuring timely and accurate monthly-budget spend- forecast, execute activities as per plan● Develop and execute a robust brand awareness and demand generation platform for Xerox Products and Of erings as per business priorities through digital media(Google AdWords /Social Media /Email Marketing/ Programmatic Advertising/Native… Show more ● Conceptualization and execution of an Integrated Marketing Plan covering the areas of Digital Marketing, PR and Offline Marketing.● Marcom Budget owner ensuring timely and accurate monthly-budget spend- forecast, execute activities as per plan● Develop and execute a robust brand awareness and demand generation platform for Xerox Products and Of erings as per business priorities through digital media(Google AdWords /Social Media /Email Marketing/ Programmatic Advertising/Native Advertising)● Drive market activation programs in coordination with Sales Team and Product Marketing including product launches.● End to End Project Management for launching a new Xerox Innovation Centre (Experience Zone) in Mumbai.● Formulation of Communication Strategy by identifying key business priorities across dif erent line of business.● Drive Internal communication including CSR, Employee Engagement Activities & Internal Company Newsletter (Editor)● Drive Channel/Reseller communication platform including Partner net portal, newsletter etc.● Agency Management for Creative Development, PR, Media.● Vendor management for Collaterals production and distribution, Events Management, Trade Shows Participation Show less

Delhi

• Spearheading Digital Marketing Activities (Social Media Analytics/PPC/Google Analytics/Email/SEO)• Assisting Management in conceptualizing and launching customer loyalty program on PAN India basis• Working on Print, TV Media & Public Relations(PR) Management• Conceptualizing & executing sales promotion/Trade schemes to increase the brand visibility• Monitoring monthly new product launch results & recommending action for addressing any forecasted variances to volume budget•… Show more • Spearheading Digital Marketing Activities (Social Media Analytics/PPC/Google Analytics/Email/SEO)• Assisting Management in conceptualizing and launching customer loyalty program on PAN India basis• Working on Print, TV Media & Public Relations(PR) Management• Conceptualizing & executing sales promotion/Trade schemes to increase the brand visibility• Monitoring monthly new product launch results & recommending action for addressing any forecasted variances to volume budget• Preparing e-mails & offline campaigns; drafting articles for magazines as a part of the PR activity • Coordinating & liaising with Billing Department and Vendors • Setting up of Customer Service, Satisfaction & Complaint Resolution Department and , currently, heading the same• Setting up of Business Development Cell and generating sales from SME Clients• Coordinating with the retail branding vendor & ensuring timely execution of retail signage’s and in shop branding PAN India Show less

New Delhi Area, India

• Spearheading Digital Marketing Activities (Social Media Analytics/PPC/Google Analytics/Email/SEO)• Assisting Management in conceptualizing and launching customer loyalty program on PAN India basis• Working on Print, TV Media & Public Relations(PR) Management• Conceptualizing & executing sales promotion/Trade schemes to increase the brand visibility• Monitoring monthly new product launch results & recommending action for addressing any forecasted variances to volume budget•… Show more • Spearheading Digital Marketing Activities (Social Media Analytics/PPC/Google Analytics/Email/SEO)• Assisting Management in conceptualizing and launching customer loyalty program on PAN India basis• Working on Print, TV Media & Public Relations(PR) Management• Conceptualizing & executing sales promotion/Trade schemes to increase the brand visibility• Monitoring monthly new product launch results & recommending action for addressing any forecasted variances to volume budget• Preparing e-mails & offline campaigns; drafting articles for magazines as a part of the PR activity • Coordinating & liaising with Billing Department and Vendors • Setting up of Customer Service, Satisfaction & Complaint Resolution Department and , currently, heading the same• Setting up of Business Development Cell and generating sales from SME Clients• Coordinating with the retail branding vendor & ensuring timely execution of retail signage’s and in shop branding PAN India Show less

• Governed various BTL and promotional activities and maintained healthy business relations with B2B business associates on Sampling Activation at Clubs, New Product Launch, Brand Activations• Shouldered the responsibility towards:o Event Agency Management (Briefing/Co-ordination/Check on Execution)o Pre & Post Analysis of Promotional Activitieso Industry Data Analysiso Trade Promotional /Consumer Offer Scheme• Analysed & developed operational… Show more • Governed various BTL and promotional activities and maintained healthy business relations with B2B business associates on Sampling Activation at Clubs, New Product Launch, Brand Activations• Shouldered the responsibility towards:o Event Agency Management (Briefing/Co-ordination/Check on Execution)o Pre & Post Analysis of Promotional Activitieso Industry Data Analysiso Trade Promotional /Consumer Offer Scheme• Analysed & developed operational reports on monthly basis on various day-to-day matters like no. of branding activities, competitor activities and others• Monitored all the branding activities at Point Of Sale Show less

• Formulated, conceptualized and implemented organisation’s website, that is www.sil.co.in• Assisted the creative agencies in the preparation of collaterals like case studies, presentations & brochures • Generated leads by capturing the right segment of the market and through performing cold calls, referrals, mail campaigns and others

Mumbai Area, India

Evaluated performance of Surf Excel Sixer pack across channels and geography. Also, got a consumer perspective on thesame by doing market visits and analyzing washing powder market trends and performance on the whole.

Mumbai Area, India

Studied compensation management, organizational change, various HR related systems and processes of the company. Also,suggested a new method of managing the variable pay of employees keeping in view the structural transformation andfuture growth of organization.

Mumbai Area, India

Competency Tracking ToolCreated a web application to track the feedbacks given by superiors, career aspirations and competencies of employeesworking in Patni Computer Systems to make the task of resource proposition and allocation easier for the management.

Mba, Marketing

Activities and Societies: Theatre, Co - Organizer of Mock NMAT/GRE for Technical Fest, Member of Computer Society of India MBA in Marketing

English Language And Literature/Letters

Schooling