Soojin E. Email & Phone Number

• AI Strategy and Planning - Conducted competitor analysis and industry & market studies to gain insights on the recent AI trends & technology - Responsible for establishing and operating Samsung’s AI strategy and roadmap - Planning for AI functions to install in smartphones with R&D and UX team - Responsible for planning Samsung One UI strategy with Google collaboration

대한민국

• Business Analysis and Sales Insight (Europe & CIS regional) - Performing as a key SAP person to conduct daily/weekly consumer sales data for internal reporting - Responsible for establish and operate SCM(Supply chain management) based on consumer and market analysis - Analyzing product selling figures to evaluate sales trend and analyze sales performance - Planned sales promotion and seasonal sales promotion with local subsidiary - Managing domestic Go-to-market strategy and execution; key responsibilities include

대한민국

• Launch planning and execution (Smartphone) - Lead newly launching products (4-5 times per year), overall process (forecast, stock management, marketing plan, promotion plan, PR plan) - Responsible for smartphone lineup operation, pricing strategy, and selling strategy - Analyzing product selling figures to evaluate sales trend and analyze sales performance - Managing budget planning and control on a monthly quarterly and yearly basis - Planned sales promotion and seasonal sales promotion and performed execution - Managing domestic Go-to-market strategy and execution; key responsibilities include• Marketing Strategy & Plan (Smartphone) - Leading cross-functional projects collaborating with marketing, operations and Global team - Performing as a key person-in-charge for holistic PR management - Responsible for create and execute partnership plans to expand product sales - Formulated marketing strategy planning regularly including portfolio, target audience and Go-to-market strategy - Conducted industry/market research analysis and competitor study to identify customer needs and market insights - Performed consumer research analysis to understand consumer behavior and customer needs

대한민국

• Marketing Strategy & Plan (Home appliance & Mobile products) - Responsible for formulating marketing plan & strategy and executing overall marketing activities and initiatives - Executing Above the Line (ATL) & Below the Line (BTL) marketing and promotion strategy - Managed end-to-end execution process for off-line product experience projects and campaigns - Managed budgeting process & control and involved in budget planning on a monthly, quarterly and annual basis - Performing sales promotion event and seasonal marketing initiatives collaborating with Sales team• Sports Marketing Strategy & Plan (Home appliance & Mobile products) - Responsible for planning & executing of product marketing using sports clubs and venues - Managed domestic sports sponsorship by Samsung - Managed establishment and execution of Olympic-linked marketing plan & strategy