Soon-Cheong Chong Email & Phone Number

Responsibilities:• Responsible for all Systems LOB demand generation across Asia Pacific (ASEAN, Japan, Korea and Australia/NZ)• Demand Generation includes 1:1 marketing, customer events, product launches, e-Marketing, Tele-marketing, Industry events Installed-base marketing and joint marketing with Partners• Manage and execute co-marketing activities with Partners.• Measured on sales accepted leads (quantity and dollar value) and quality of leads (rate of progress of lead in… Show more Responsibilities:• Responsible for all Systems LOB demand generation across Asia Pacific (ASEAN, Japan, Korea and Australia/NZ)• Demand Generation includes 1:1 marketing, customer events, product launches, e-Marketing, Tele-marketing, Industry events Installed-base marketing and joint marketing with Partners• Manage and execute co-marketing activities with Partners.• Measured on sales accepted leads (quantity and dollar value) and quality of leads (rate of progress of lead in CRM system).• Led a team across Asia Pacific – Japan, Korea, Australia/NZ, ASEAN• Budget responsibilities for headcount and program dollars across Asia Pacific• Systems LOB includes all Servers and Storage products Show less

• Responsible for all Demand Generation for Sun’s entire portfolio of products and services (Servers, Storage, Software and Services).• Developer outreach to drive adoption of Sun technologies (Java, Solaris, MySQL etc) in the developer community.• PR, branding and advertising, Marketing communications and all internal communications, e-marketing, tele-marketing, executive visits• Budget responsibilities for headcount and program dollars across ASEAN• Key member of the Asia… Show more • Responsible for all Demand Generation for Sun’s entire portfolio of products and services (Servers, Storage, Software and Services).• Developer outreach to drive adoption of Sun technologies (Java, Solaris, MySQL etc) in the developer community.• PR, branding and advertising, Marketing communications and all internal communications, e-marketing, tele-marketing, executive visits• Budget responsibilities for headcount and program dollars across ASEAN• Key member of the Asia South management team and member of the Asia South Crisis management team (formulation of H1N1 contingency plan) and Leadership Development Program team. Show less

Responsibilities:• Formulate and execute go-to-market strategies based analysis of market trends and internal sales data. Results of analysis includes- Pricing strategy for new products/services- Addressable market size- Competitive weakness- Competitive pricing strategies- Identifying products/services with high margins- Identifying problems (example un-healthy discounting behaviour)• Provide Product training, competitive analysis and other training to both… Show more Responsibilities:• Formulate and execute go-to-market strategies based analysis of market trends and internal sales data. Results of analysis includes- Pricing strategy for new products/services- Addressable market size- Competitive weakness- Competitive pricing strategies- Identifying products/services with high margins- Identifying problems (example un-healthy discounting behaviour)• Provide Product training, competitive analysis and other training to both Internal and Partners to ensure product readiness. • Product and Technology evangelist. Audience: end-users, Analyst and Media.• New product introduction: Ensures all functional teams (example: channels, Edu-services, support services) are ready for new products. Advise management on impact of new products (product position, margin impact etc).• Chaired Demand Generation council to consolidate all Marketing activities to align to business gaps. Show less

• Established Red Hat's distribution and Training Partners in Asia South• From a single-man operation, RHCE (Red Hat Certified Engineer) programs was established covering countries in Pakistan, Malaysia, Singapore, Thailand and Hong Kong.

• Product Manager for Entry and Mid-range Alpha Servers in the BCS group for Asia Pacific region• Asia Pacific Installed Based (existing customers) marketing• Pre-sales Technical Manager (ASEAN) with Digital Equipment (Digital Equipment was acquired by Compaq in 1998)

Mba, International Business

Bach Of Engineering, Mechanical Engineering