Weiyi Soo Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Singapore

- Led CRM Lifecycle portfolio across 6 countries involving multiple channels such as email, push notifications, web push, SMS, notification inbox and inApp.- Spearheaded Active Base Forum across marketing and revenue teams to reach quarterly targets. -- Quarterly review with management team on initiatives and results.-- Synergized segments across paid marketing and CRM to ensure full user coverage.-- Established efficient collaborative processes via Agile Methodology.- Conducted customer research and surveys to gain qualitative understanding on customers’ engagement and purchasing behaviors with ZALORA. Insights were shared across functions for understanding and implementation.- Heightened CRM system capabilities by spearheading a system’s migration from Oracle to Braze. Built a scalable engagement model, designed robust communication prioritization structures and enhanced rapid testing infrastructures.

Singapore

- Manage marketing automation including live triggers and batch campaigns throughout customer lifecycle via Oracle Responsys and other systems across 6 different countries. - Improve customer lifetime value and drive engagement through delivering a personalized, segment communication strategy covering the CRM Lifeycle from onboarding to retention strategy. - Reconstructed reactivation chain across channels to introduce tiered incentives, revamped personalization content and triggered based on segment’s purchase propensities, resulting in increased engagement and shortened repurchase rates. - Enhanced intelligence of communications by leveraging customer data to deeply understand their behavior. Collaborated with Data science and Analytics teams to predict user’s price propensity resulting, expand data usage by alerting users when items are low in stock/real price drop, improved data algorithm for brand alerts and surf abandonments.

- Managed SRM portfolio across 6 countries with twofold growth in campaigns, maintained ~60% open rate, 20% uplift in engagement rates, 30% boost in work efficiency for stakeholders and rolled out effective campaign reporting. - Worked closely with stakeholders to identify gaps for campaigns optimization and automation and improve job efficiency. Allowed 90% of long tail sellers without dedicated management to receive right guidance and training materials to develop assortment strategies, be involved in better marketing deals and overall, grow seller lifetime value.

Singapore

Assisting in creative marketing activation- Planning of project timeline for ATL & BTL campaigns- Drafting of content for eDM- Review of results on marketing activationRegistration & CRM- Designed the flows and content of registration system - Tested and monitored the system- Managed rush registration and cash handling Coordination and supervision of manpower- Led a team of twenty volunteers to run event operations- Planning with I-promo team on event executionProjects include:- ASTD STADA Asia Pacific Conference 2012- Singapore Yacht Show 2012