Mo Shema Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, Ca, Us

Manage teams across:Multicultural MarketingFilm Content Marketing & Studio Marketing PartnershipsKids & Family Originals Content MarketingDiversity, Equity & Inclusion Initiatives Premium Partner Growth Marketing

Senior Marketing & Sales Team Leader. Responsible for Partnership Marketing Initiatives. Led development of 1st sponsored integrated marketing plan, generating significant revenue for the company Created integrated B2C media campaign RFP responses & pitches in partnership with agency, client & influencer/talent partners; campaign tactics included experiential, digital, social, audio and videoDeveloped 1st B2B Go-To-Market strategy and sales collateral materials for priority verticalsProvided cross vertical leadership (across Marketing, Account Management, Sales, Operations, etc) to develop and execute integrated content campaigns

New York, Ny, Us

Led all west coast ad sales partner marketing strategy and ideation for CBS Altitude Group, a custom content marketing team. The Altitude Group served as an in-house creative agency for Fortune 500 advertisers across all CBS assets. I led clients and internal teams to create content & programs that engage consumers across multiple touch points. I found the perfect campaign for a brand's consumers, from professionally produced branded content series and radio take-over stunts to social influencer integration and digital media campaigns.What I did:● Developed custom, consumer and B2B targeted marketing solutions for major brands across all categories (CPG e.g. Apothic Wines custom concert sponsorship, CVB e.g. Seattle Tourism - branded content series)● Guided Advertising Sales teams and other internal teams on concept development, post-sale project management and custom content pitches● Provided leadership & drive collaboration with design, programming, events, legal and other teams● Created & presented contextually relevant programs that engaged consumers across all mediums● Consulted with Biz Dev for the biggest impact on client revenue goals and brand objectives● Analyzed consumer and media research to inform decisions and parse compelling brand stories● Crafted and curated content for website and social media channels

New York, Ny, Us

Developed new branded entertainment campaigns as new product offering for sales teams. Led team in the creation of sales marketing collateral, client campaigns, data analysis, digital strategy, and rollout of new ad tech products• Built cross-market initiatives and company-wide trainings on marketing and sales initiatives• Developed high-level company branding presentations directly for potential partners• Constructed ad sales packages and custom solutions around CBS Tentpole events, original content programming, sports and evergreen opportunitiesPrevious Role: Account ExecutiveEventful was acquired by CBS in July 2014. At CBS, I built and managed client relationships, then led Account Managers in executing custom Marketing campaigns across various industries. Tactics were primarily Digital & Social media, but also included TV, radio and events.

New York, Ny, Us

Developed digital marketing solutions for agencies, brand advertisers, and direct marketers--using Eventful’s digital assets (custom integrations, contextual media placements, email marketing, display ads, newsletters, mobile) and social media platform Demand it!. Responsible for building and managing partnerships with key west coast agencies and brands. Also oversee Account Managers to build effective media plans and deliver strong campaign ROI. Successful campaigns for brands including Phillips 66/76 Gas, Ugg Australia, Blue Cross Blue Shield, L.A. Tourism & Convention Board, Kumho Tires and more.

Los Angeles, Ca, Us

Entrepreneurship professor for The Leap

Marketing, Project Management and Business Development Consultant for start-ups and non-profits. Successfully launched event start-ups & non-profit partnership. Executed marketing plans, social media strategy and more. Projects have included:Africa Fashion Week LA - Marketing Plan, Ticket Sales & Social Media Management. Sold out inaugural event. Digital Network Launch - Feasibility study, Business Plan and Business Development. Recommended launch road map.Real Medicine Foundation - Launch & Project Management. Managed the launch of non-profit medical partnerships in Nigeria for international NGO, which involved building P&Ls, evaluating market conditions and existing NGO operating models. Recommended a partnership model that continues to serve residents of Gure, Kwara state, Nigeria.

Mountain View, Ca, Us

Conducted revenue analysis, defined new market segment and developed implementation plan to capture the market opportunity

Los Angeles, Us

Managed Key Performance Indicators (KPIs) for Android and Apple iOS Mobile ApplicationsConducted market research to evaluate competitive landscape, develop product partnerships and drive content distribution

I led Partnership Marketing efforts for locally focused co-branded marketing campaigns between Oxygen and cable companies. Managed cross-functional teams in successful campaigns that increased clients and company's subscription rates and revenues. Marketing tactics included radio, television spots, events and direct mail.

Los Angeles, Ca, Us

Aligned brand strategy across departments; completed campaign received Silver Mark Award for excellence in cable marketing.Media Planning: Oversaw multi-million dollar consumer targeted marketing budget for Nick Jr.’s tentpoles and show launches.Marketing Communications: Directed Advertising, Hispanic Marketing and Creative agencies, oversaw execution of all multi-tactical campaigns including media agency, creative and production teams.

Los Angeles, Ca, Us

Project Manager: Partnered with client contact team, secured internal approvals and managed project deadlines. Data Analysis: Synthesized ratings data for presentations to advertising clients and senior management

Mba, Digital Marketing, Entrepreneurship, Entertainment & Media

B.A, Senior Fellow