Sophia Haynes Email & Phone Number

London, England, United Kingdom

Responsible for driving organisational and cultural change at the IAB and creating a high performing work environment where everyone can thrive. Championing D&I in leading our industry ID&E group as well as putting it at the heart of the IAB as an organisation. Driving our sustainability goals and helping to forge positive change around the industry's impact on climate change.

London, United Kingdom

Improving the digital advertising industry whilst supporting both our members and our internal team. * Lead our IAB UK Inclusion, Diversity & Equity group - shining a light on what the digital advertising industry is doing in this space and defining how we create a better and more inclusive future* Champion our ESG objectives, looking at how the IAB's projects and their impact can make for a better future* Encourage advertisers to use their spending power to raise standards in… Show more Improving the digital advertising industry whilst supporting both our members and our internal team. * Lead our IAB UK Inclusion, Diversity & Equity group - shining a light on what the digital advertising industry is doing in this space and defining how we create a better and more inclusive future* Champion our ESG objectives, looking at how the IAB's projects and their impact can make for a better future* Encourage advertisers to use their spending power to raise standards in digital advertising through our Gold Standard programme and looking at ways we can support diversity in the media supply chain. * Support colleagues coming back to work after periods of leave, as our resident 'return to work champion' and weave inclusion, diversity and equity through all aspects of our internal culture from recruitment to our suppliers. Show less

London, United Kingdom

The IAB sits at the heart of the digital advertising industry, bringing together it's members to set standards, share knowledge, deliver research and help brands make the most of the medium. Our mission is to build a sustainable future for digital advertising. This position has enabled me to look after the IAB brand and PR as well as lead the membership strategy, drive our creative agency engagement through initiatives like Creative Showcase. At the same time managing the complex and… Show more The IAB sits at the heart of the digital advertising industry, bringing together it's members to set standards, share knowledge, deliver research and help brands make the most of the medium. Our mission is to build a sustainable future for digital advertising. This position has enabled me to look after the IAB brand and PR as well as lead the membership strategy, drive our creative agency engagement through initiatives like Creative Showcase. At the same time managing the complex and busy schedule of comms for the various year-round events, education programme, research launches, content and guidance launches and helping to simplify the complex regulatory and policy messaging to our members. Certified Training: Chartered Institute of Public Relations for Integrated PR, June 2012 Show less

London, United Kingdom

Led and shaped the digital comms and strategy for Sainsbury's, Barclays, ITV Consumer and ITV Media to name a few. This invaluable experience helped me to hone my approach to integration working with agency partners, finessed my quest for creative perfection and soldified my respect for soundly based strategic thinking. During this time Dare twice won the accolade as Campaign's Agency of the year.> Delivered websites, marketing communications, content, social media and more.>… Show more Led and shaped the digital comms and strategy for Sainsbury's, Barclays, ITV Consumer and ITV Media to name a few. This invaluable experience helped me to hone my approach to integration working with agency partners, finessed my quest for creative perfection and soldified my respect for soundly based strategic thinking. During this time Dare twice won the accolade as Campaign's Agency of the year.> Delivered websites, marketing communications, content, social media and more.> Took charge of specific aspects from the Head of Client Services role during her maternity leave, with responsibility for resourcing, training and mentoring. Show less

London, United Kingdom

Managed various accounts involving site work, marketing campaigns and brand development across Masterfoods, Nokia and Spanish property agency, Viva Estates.

London, United Kingdom

Led the Shell CSR account, managing all creative and strategic digital communications and shaping the media planning with the media team.Worked on international Pharmacia accounts for Nicorette and Regaine. Managed advertising campaigns for multiple brands and worked on various pitches.

Bcom Sp, Business Commerce And Spanish, 2:1

Business (In Spanish) As Part Of My Degree At Birmingham University, Business Studies At Universidad Pontificia Comillas Icade, Business School In Madrid, Spain

A Levels In Spanish, French, Art And Business Studies