Tom Stevens's Location
London, England, United Kingdom, United Kingdom
Tom Stevens's Contact Details
Tom Stevens work email
- Valid
- Valid
- Valid
- Valid
Tom Stevens personal email
n/a
Tom Stevens phone numbers
About Tom Stevens
Strategic marketer with ten years’ experience delivering high-profile campaigns, building brands and developing strategic positioning. Currently building a sustainable future for online advertising as Head of Marketing with IAB UK and until recently fighting for true equality and challenging prejudice within the LGBT+ community as Director of Marketing for Pride in London.
Tom Stevens Work Experience Details
-
Director Of Marketing And InsightIab UkLondon, Gb -
Director Of MarketingIab Uk Jan 2024 - PresentLondon, England, United KingdomAs Director of Marketing at IAB UK, the industry body for digital advertising, I oversee all of the marketing, communications, web and events output the IAB creates and delivers, defining the organisation's current and future marketing strategy, as well as influencing the overall strategic direction of the organisation. My role involves building, developing, empowering and nurturing a high-performing marketing team; developing a strategy for how the IAB's marketing and comms deliver on its mission; providing senior representation on external steering groups and committees; working with other Directors to embody and drive company values throughout the organisation; empowering and encouraging the marketing team to create bold, memorable, effective and impactful member-led outputs.
-
Head Of MarketingIab Uk Dec 2018 - Jan 2024London, United Kingdom
-
Director Of MarketingPride In London Jan 2019 - Mar 2021London, United KingdomA member of the Pride in London Board, my voluntary role as Director of Marketing involved leading the creation and delivery of campaigns to reflect the diversity of all of London's LGBTQ communities and building the reputation and relevance of Pride in London on a national and international scale. I led a team of awesome volunteers across Campaigns, Brand, Digital, Design and Media to develop insight-led strategy and support Pride in London's broad offering including Festival, Unity Fund, Pride's Got Talent, fundraising products & volunteer engagement. -
Head Of Brand (Voluntary)Pride In London Jan 2018 - Jan 2019London, United Kingdom
-
Head Of MarketingRadiocentre Jan 2016 - Nov 2018London, United KingdomRadiocentre’s role is to keep radio front of mind as a media channel for advertisers and planners. I did this through raising the profile of radio’s effectiveness, most notably our major ad campaign with agency Lucky Generals targeting top CMOs. The campaign generated huge fame for radio and for Radiocentre within the advertising and marketing industry, and won a Bronze Cannes Lion.I worked on partnerships with Campaign, Media Week Awards, Media360 and the IPA Effectiveness Awards to maximise our reach. I had responsibility for all of Radiocentre’s channels and events including trade conferences, government events & awards. I sat on the Commercial Board of Radiocentre. -
Head Of MarketingUk Radioplayer Ltd Jan 2016 - Nov 2018London, United KingdomAs part of my role with Radiocentre, I was also responsible for the brand management and all marketing campaigns for the radio-listening platform Radioplayer, a joint venture between commercial radio and the BBC. I led the project to rebrand Radioplayer globally, consulting with stakeholders from partner countries. -
Marketing And Communications Manager (London Underground)Transport For London Jul 2015 - Jan 2016London, United KingdomI was responsible for the delivery of Marketing Communications activities for London Underground.This includes leading an ‘Integrated Team’ of stakeholders from across the business, line management, managing budgets exceeding £3m, managing agencies M&C Saatchi and MEC London, and delivering through-the-line, multi-channel marketing campaigns. -
Marketing Manager, Stand Up To CancerCancer Research Uk Apr 2013 - Jul 2015London, United KingdomI had responsibility for delivering key elements of the Stand Up To Cancer cross-channel marketing campaign. The campaign piloted in 2012 and in 2014 I was part of a team delivering ‘year one’ which raised over £15m to beat cancer sooner.Responsibilities:• Full delivery of the campaign, as brand guardian and point of contact for all things Stand Up To Cancer.• Responsible for creative development across campaign and brand development.• Stakeholder management, including corporate and delivery partners, agencies and internal teams.• Media briefing to deliver a mass, national through-the-line campaign.• Content creation, managing photo shoots with talent, briefing animations and film to support the ‘story’ and working with producers to create engaging, informative content.• Stakeholder working group lead of non-core marketing teams: digital, social media, national and regional PR, health information, patient liaison, supporter services and fundraising. • Digital marketing, including website creation and CMS management, PPC delivery, SEO, and responsibility for innovating digital to keep the brand ahead of the competition.• Meet a broad range of KPIs includingAchievements:• Establishing ‘Stand Up To Cancer’ as an annual campaign in the UK, driving awareness from 24% to 53% and meeting extremely tough first-year targets.• Delivering a website involving a huge number of stakeholders with conversion above benchmarks.• Supporting and briefing teams delivering over 3,000 pieces of media coverage, 11.8m social media engagements (including multiple trending topics) and driving over 1m in web traffic in three months.• Meeting brand KPIs to bring the SU2C brand closer to Cancer Research UK and Channel 4.• Driving innovation and bringing in additional income by spotting opportunities and turning round work streams to very short deadlines. -
ProducerEyestrings Theatre Company Jan 2012 - Dec 2013London, United KingdomProducer with responsibllity for governance, marketing, fundraising, strategy planning, venue liaison, relationship management, budgets and cash flow.
-
Fundraising Officer, MarketingComic Relief Oct 2012 - Apr 2013Vauxhall, LondonOver two contracts I have worked for Comic Relief marketing the Red Nose Day 2011 and 2013 and Sport Relief 2012 campaigns. These campaigns have received record-breaking income, constantly increasing levels of engagement and awareness, and improved brand perceptions. Between the two roles, I led on advertising, print management, market research, inbound fundraising communications, online fundraising, public fundraising account management and cohesive external messaging. Some key achievements are:• Briefing and entirely managing the organisation’s most successful fundraising kit, in ROI terms.• Briefing and content managing a fundraising site which gave public fundraisers a much improved number of tools in a more vibrant, dynamic and creative way, with proven results.• Delivering a market research strategy for Red Nose Day 2011 and working with external agencies to deliver findings and insights which vastly affected the strategy for 2013.• Using a £40k advertising budget to ‘blag’ £1.9m worth of advertising space, by building and maintaining relationships with media owners.• Managing a team of enquiries assistants to promptly, effectively and efficiently respond to over 2,500 public fundraising enquiries.• Building partnerships and relationships with a huge number of internal and external stakeholders, including high-potential fundraisers in organisations, media owners, sponsors and corporate partners, and market research agencies. -
Area Senior Marketing Officer, Vision 2012Arts Council England Jan 2012 - Sep 2012Westminster, LondonWorking with LOCOG, the Greater London Authority, the British Council and over 40 arts organisations across London I am responsible for marketing Arts Council England's investment in the Cultural Olympiad and London 2012 Festival. I deliver a London-focused marketing campaign in line with a national strategy.To achieve this I have written and delivered a regional strategy which promotes engagement and attendance of projects, helps Londoners and tourists alike navigate the cultural opportunities in London, and ensures a solid evaluation and legacy from Arts Council’s investment. Tactically, I have project managed and delivered nine regional Cultural Olympiad brochures, working with over 200 delivery partners and arts organisation, briefing and liaising with a design agency; I have highlighted priority projects and acted as a consultant to ensure their individuals marketing needs have been met, supporting where necessary; monitoring funding recipients’ branding to ensure both London 2012 and Arts Council England’s brand guidelines were met where appropriate; single-handedly organising a 2012 press event which was attended by 40 arts organisation and over 50 members of the press; regularly deputising for the Marketing and Communications manager at London 2012 stakeholder meetings and launch events. I am on a fixed-term contract with Arts Council England until September 2012 although an earlier finish date can be negotiated. -
Producer, OperatwelveIris Theatre Mar 2011 - Mar 2012London, United Kingdom -
Marketing OfficerComic Relief Nov 2010 - Dec 2011Vauxhall, LondonWorking on the £106million raising Red Nose Day 2011 and record-breaking Sport Relief 2012 campaigns, I helped communicate and implement marketing strategies across all channels working in four key areas: advertising, printed materials, market research and messaging. Advertising: I briefed the campaign advertising for Red Nose Day and Sport Relief, ensuring that creatives were inspired and informed with full audience insights, requirements and clear communication points. I also planned, bought and negotiated media space in order to ensure the messaging of our campaigns was spread as widely as possible. This involved managing relationships with a huge number of stakeholders and external companies across a broad range of management levels. For red Nose Day I used a £40k advertising budget to ‘blag’ £1.9m worth of advertising space. For Sport Relief, I managed the advertising budget of £300k.Printed Materials: I briefed all printed materials including fundraising kits, promotional materials, direct mailings and printed donation mechanics. Again, this involved a great deal of audience understanding and insight, strategic and tactical planning as well as data analysis and CRM management. I also tracked orders and used projections to plan for all eventualities with print management. I managed the print budget of £200k annually.Market Research: I worked with qualitative and quantitative agencies to put advertising, print, website, emails and all aspects of Comic Relief campaigns into research to take constant learnings and insights from our activities. This involved a great deal of relationship management and expectation management. I managed the market research budget of £60k annually.Messaging: I was responsible for ensuring coherent and cohesive campaign messaging across the organisation, briefing and communicating the 'songsheet' to which everyone referred when taking any external messaging.
-
Marketing OfficerBirmingham Royal Ballet May 2009 - Nov 2010
-
Systems/Ticketing OfficerBirmingham Hippodrome Oct 2004 - May 2009Birmingham, United Kingdom -
Production, Graham Torrington'S Late Night LoveGcap Media Sep 2007 - Jun 2008Birmingham, United Kingdom
Tom Stevens Skills
Advertising
Marketing
Fundraising
Digital Marketing
Market Research
Charity
Arts
Relationship Management
Charities
Dance
Theatre
Performing Arts
Copy Editing
Nonprofits
Print Management
Advertising Management
Volunteer Management
Third Sector
Non Profits
Visual Arts
Market Research Project Management
Media Planning
Media Buying
Messaging
Tom Stevens Education Details
-
Economic And Social History -
Alton College -
The Petersfield School
Frequently Asked Questions about Tom Stevens
What company does Tom Stevens work for?
Tom Stevens works for Iab Uk
What is Tom Stevens's role at the current company?
Tom Stevens's current role is Director of Marketing and Insight.
What is Tom Stevens's email address?
Tom Stevens's email address is to****@****don.org
What is Tom Stevens's direct phone number?
Tom Stevens's direct phone number is +4420701*****
What schools did Tom Stevens attend?
Tom Stevens attended The University Of Birmingham, Alton College, The Petersfield School.
What skills is Tom Stevens known for?
Tom Stevens has skills like Advertising, Marketing, Fundraising, Digital Marketing, Market Research, Charity, Arts, Relationship Management, Charities, Dance, Theatre, Performing Arts.
Who are Tom Stevens's colleagues?
Tom Stevens's colleagues are George Alexander Louis Iii, Shko Ali Yassin, Kate Jermey, Sophia Haynes, Kate Elson, Phil Secretan, Jane Mcneill.
Not the Tom Stevens you were looking for?
-
-
Tom Stevens
Upper Second-Class Honours Ba In Business And Management With Placement Year From The University Of ReadingMaidstone -
1edenproject.com -
Tom Stevens
Leadership Coaching | Career Development | Business And Personal Coaching | Purpose DrivenRuddington2btinternet.com, nottinghamcity.gov.uk
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial