Sophie Cavanagh Email & Phone Number

Arden Hills, Minnesota, Us

Arden Hills, Minnesota, Us

• Marketing lead & P&L owner for Land O'Lakes Retail Deli Cheese, the category leader in American cheese nationally.• Management consultant leader for total Land O'Lakes cheese portfolio, including B2B and B2C businesses.• Responsible for driving profitable growth and network optimization activities across total cheese portfolio, including the evaluation and recommendation of strategic capital investments.• Lead team of two direct reports and manage cross functional teams on complex, multi-function projects.

Arden Hills, Minnesota, Us

• Delivered top and bottom-line growth through innovation strategy and new product pipeline development for the Retail Butter business.• Successfully planned and launched to market Land O Lakes Butter Balls. Managed all stages of production, including development, testing, commercialization, brand support and activations, and distribution expansion.• Drove front-end innovation strategy through business opportunity analysis and definition, consumer ethnographies and market research, pipeline development, and ideation.• Responsible for long range new product development strategy that aligns with overall business objectives for growth, sales, and profit targets, as well as proposing consumer-tested solutions to gain a competitive advantage in a commodity category.• Developed seven-year pipeline of consumer tested and validated new products in less than one year via cutting edge innovation process.• Managed strategic partnerships with Dairy Foods brand licensee partners, with the end goal of driving growth and royalties in this alterative revenue stream business model.• Led team of two direct reports and manage large cross functional teams associated with innovation projects.• Active leadership role on Carlson School of Management recruiting team, and formal mentor to more junior marketing personnel.

Arden Hills, Minnesota, Us

• Led strategic partnership formation between Land O'Lakes, Inc. and Fonterra, a global dairy cooperative based in New Zealand, with goal of leveraging company synergies to drive revenue and growth for US Foodservice product lines.• Coordinated with internal and external senior leaders across marketing, sales, legal, corporate strategy, and finance to drive consensus on legal negotiations.• Negotiated contracts with key stakeholders to obtain the most optimal outcome for Land O'Lakes, Inc.• Developed business cases and established KPIs in line with the partnership strategy.• Delegated integration workstreams to relevant cross functional teams.• Required exemplary business development and communication skills to move along negotiations and inform key stakeholders of progress.

Arden Hills, Minnesota, Us

• Managed $125MM P&L for butter, spreads, and cheese for US Foodservice business.• Set strategic marketing plans for business to maximize brand relevance and articulate competitive advantage through pricing optimization, channel targeting, and identifying geographies for growth.• Collaborated with cross functional teams to apply industry insights, build innovative marketing strategies and drive business goals through two new product launch initiatives.• Monitored and analyzed marketing programs, optimizing campaigns to improve ROI.• Established and led complex growth initiative to aggressive expand business into commercial chain restaurants over a 5-year horizon, with results achieved under my leadership, even during the challenging 2020 environment.

Arden Hills, Minnesota, Us

• Responsible for management of $90MM P&L for WinField United Professional Products Group.• Drove business results through innovative marketing strategies, creating brand awareness through digital and social campaigns, improving profitability through regional strategic pricing initiatives, and driving growth projects to identify under penetrated geographies and segments.• Created and implemented marketing strategies and plans using digital and traditional consumer marketing channels.• Identified opportunity to grow ecommerce presence and led cross functional team to concept and develop a new ecommerce site for business using the agile method in 5 months.• Led, continuously improved, and grew the business's largest annual marketing program - sales grew 5-6% annually over a three-year period under my leadership.• Developed regional and segment-specific pricing strategies, balancing business objectives and customer satisfaction.• Attended and participated in industry events, shaping marketing and communication initiatives.• Coordinated or participated in promotional activities or trade shows to market products or services.

Minneapolis, Mn, Us

• Led assortment, promotional and site marketing strategies for the $400M+ online Housewares, Outdoor Living and Seasonal businesses at Target.com; instrumental in driving businesses to a 50%+ comp for the holiday season.• Analyzed the online marketplace for white space and SKU growth opportunities in the online Apparel & Accessories businesses and recommended actionable merchandising strategies to buyers to implement in order to realize sales growth in their businesses.• Drove integration of digital clearance pricing strategy and execution into a total enterprise pricing model through structuring and leading team training, influencing new strategies, and creating new enterprise processes.

Minneapolis, Mn, Us

• Managed and optimized clearance pricing strategies for Home & Hardlines divisions at Target.com, with the end goal of maximizing profitability for the online channel.• Informed and collaborated with Buyers on clearance strategies, including profitability, inventory turnover optimization, markdown cadence, and liquidation recommendations.

Minneapolis, Mn, Us

• Managed inventory planning, analyzed and forecasted sales trends, and negotiated with industry-leading vendors to achieve optimal inventory levels and drive sales for Target.com.• Developed successful contingency plans and risk mitigation strategies to avoid overstocks and liquidation risk in highly seasonal businesses.• Analyzed competitive market strategies through analysis of related product, market and share trends.

• Collaborated directly with Portfolio Manager of financial office managing $175 million total assets to structure asset management strategies and holistic financial planning for high-net-worth clients.• Created, organized, and managed process around internal investment management processes including quarterly portfolio reviews, client communication materials, asset allocation models, stock research, and review of securities utilized in portfolios.• Evaluated and compared relative quality of various securities in given industries and performed securities valuation and pricing.► Created, organized and managed process around internal investment management processes including: quarterly portfolio reviews, client communication materials, asset allocation models, stock research, and review of securities utilized in portfolios.► Participated in weekly team investment management meeting, discussed market outlook, company-specific news, macroeconomic data, and our tactical approach to portfolio management. ► Assisted Portfolio Manager on new business initiative to pitch 401(k) programs to local businesses, and was instrumental in the completion of 2 sales and successful rollovers to the new plan.

New York, Ny, Us

• Developed sales and marketing strategy for Equity Commission Management Sales, directly collaborated with Sales Traders, Electronic Traders and Prime Brokerage to garner new clients, and pitched equity product directly to hedge fund managers.• Instrumental in growth of a nascent business with a list of 20 clients to a list of 150+ clients in 2-year tenure on team.• Built and maintained pipeline that supported monthly, quarterly, and annual goals.• Offered 3rd Year Associate position, chose to resign.

Mba, Marketing

Bachelor Of Arts, Economics

Education record

Education record