Sophie Cavanagh Email & Phone Number

Arden Hills, Minnesota, US

Arden Hills, Minnesota, US

• Marketing lead & P&L owner for Land O'Lakes Retail Deli Cheese, the category leader in American cheese nationally.
• Management consultant leader for total Land O'Lakes cheese portfolio, including B2B and B2C businesses.
• Responsible for driving profitable growth and network optimization activities across total cheese portfolio, including the evaluation and recommendation of strategic capital investments.
• Lead team of two direct reports and manage cross functional teams on complex, multi-function projects.

Arden Hills, Minnesota, US

• Delivered top and bottom-line growth through innovation strategy and new product pipeline development for the Retail Butter business.
• Successfully planned and launched to market Land O Lakes Butter Balls. Managed all stages of production, including development, testing, commercialization, brand support and activations, and distribution expansion.
• Drove front-end innovation strategy through business opportunity analysis and definition, consumer ethnographies and market research, pipeline development, and ideation.
• Responsible for long range new product development strategy that aligns with overall business objectives for growth, sales, and profit targets, as well as proposing consumer-tested solutions to gain a competitive.
• Developed seven-year pipeline of consumer tested and validated new products in less than one year via cutting edge innovation process.
• Managed strategic partnerships with Dairy Foods brand licensee partners, with the end goal of driving growth and royalties in this alterative revenue stream business model.

Arden Hills, Minnesota, US

• Led strategic partnership formation between Land O'Lakes, Inc. and Fonterra, a global dairy cooperative based in New Zealand, with goal of leveraging company synergies to drive revenue and growth for US Foodservice.
• Coordinated with internal and external senior leaders across marketing, sales, legal, corporate strategy, and finance to drive consensus on legal negotiations.
• Negotiated contracts with key stakeholders to obtain the most optimal outcome for Land O'Lakes, Inc.
• Developed business cases and established KPIs in line with the partnership strategy.
• Delegated integration workstreams to relevant cross functional teams.
• Required exemplary business development and communication skills to move along negotiations and inform key stakeholders of progress.

Arden Hills, Minnesota, US

• Managed $125MM P&L for butter, spreads, and cheese for US Foodservice business.
• Set strategic marketing plans for business to maximize brand relevance and articulate competitive advantage through pricing optimization, channel targeting, and identifying geographies for growth.
• Collaborated with cross functional teams to apply industry insights, build innovative marketing strategies and drive business goals through two new product launch initiatives.
• Monitored and analyzed marketing programs, optimizing campaigns to improve ROI.
• Established and led complex growth initiative to aggressive expand business into commercial chain restaurants over a 5-year horizon, with results achieved under my leadership, even during the challenging 2020.

Arden Hills, Minnesota, US

• Responsible for management of $90MM P&L for WinField United Professional Products Group.
• Drove business results through innovative marketing strategies, creating brand awareness through digital and social campaigns, improving profitability through regional strategic pricing initiatives, and driving growth.
• Created and implemented marketing strategies and plans using digital and traditional consumer marketing channels.
• Identified opportunity to grow ecommerce presence and led cross functional team to concept and develop a new ecommerce site for business using the agile method in 5 months.
• Led, continuously improved, and grew the business's largest annual marketing program - sales grew 5-6% annually over a three-year period under my leadership.
• Developed regional and segment-specific pricing strategies, balancing business objectives and customer satisfaction.

Minneapolis, MN, US

• Led assortment, promotional and site marketing strategies for the $400M+ online Housewares, Outdoor Living and Seasonal businesses at Target.com; instrumental in driving businesses to a 50%+ comp for the holiday season.
• Analyzed the online marketplace for white space and SKU growth opportunities in the online Apparel & Accessories businesses and recommended actionable merchandising strategies to buyers to implement in order to realize.
• Drove integration of digital clearance pricing strategy and execution into a total enterprise pricing model through structuring and leading team training, influencing new strategies, and creating new enterprise.

Minneapolis, MN, US

• Managed and optimized clearance pricing strategies for Home & Hardlines divisions at Target.com, with the end goal of maximizing profitability for the online channel.
• Informed and collaborated with Buyers on clearance strategies, including profitability, inventory turnover optimization, markdown cadence, and liquidation recommendations.

Minneapolis, MN, US

• Managed inventory planning, analyzed and forecasted sales trends, and negotiated with industry-leading vendors to achieve optimal inventory levels and drive sales for Target.com.
• Developed successful contingency plans and risk mitigation strategies to avoid overstocks and liquidation risk in highly seasonal businesses.
• Analyzed competitive market strategies through analysis of related product, market and share trends.

• Collaborated directly with Portfolio Manager of financial office managing $175 million total assets to structure asset management strategies and holistic financial planning for high-net-worth clients.
• Created, organized, and managed process around internal investment management processes including quarterly portfolio reviews, client communication materials, asset allocation models, stock research, and review of.
• Evaluated and compared relative quality of various securities in given industries and performed securities valuation and pricing.► Created, organized and managed process around internal investment management processes.

New York, NY, US

• Developed sales and marketing strategy for Equity Commission Management Sales, directly collaborated with Sales Traders, Electronic Traders and Prime Brokerage to garner new clients, and pitched equity product directly.
• Instrumental in growth of a nascent business with a list of 20 clients to a list of 150+ clients in 2-year tenure on team.
• Built and maintained pipeline that supported monthly, quarterly, and annual goals.
• Offered 3rd Year Associate position, chose to resign.

Mba, Marketing

Bachelor Of Arts, Economics

Education record

Education record