Senior Brand and Digital Manager for Ennismore's disruptive food & travel membership, Dis-loyalty.Dis-loyalty is a game-changing travel and food membership that takes a different approach to loyalty by actively encouraging members to explore new destinations and rewarding them for being disloyal.https://dis-loyalty.com/

Your Coffee Break is an online lifestyle magazine for professional women, named by Feedspot as a Top 25 UK Lifestyle Publication. Within my role I cover feature writing, event coverage and social media content creation for food, travel, beauty, style and culture clients.2023 highlights included:• Covering the Robert Walters New Artist of the Year Awards at the Saatchi Gallery• Pachamama Restaurant Group review• AO.com - multiple tech reviews• Jason Collier Celebrity Stylist Hair Appointment• Mylee Beauty - multiple launch reviewsSamples of my work: https://www.yourcoffeebreak.co.uk/author/sophiegreen101/

Waldencast creates and nurtures the next generation beauty and wellness brands. I was recruited as a digital specialist to scale the global D2C expansion for a new to market global skincare brand: whind. Acting as the online brand guardian, key 2023 achievements: increasing CVR by +70%, increasing orders by +42% and leading Shopify Markets migration to trade in 200+ territories globally. • Owner of the ecommerce strategy for whind, including the budget, promo calendar, weekly reporting, setting KPIs, quarterly and weekly forecasts. • Managing external agencies to meet KPIs across UX, affiliates, SEO and PPC, monitoring LTV, CAC and spend, increasing orders by +42%. • CRM & acquisition: increased the email database by +189% (88k subs) through loyalty initiatives, partnerships and content strategy.• Replatformed to Shopify Markets tool to trade in 200+ global territories.• Developed the digital marketing plan for new product launches, working closely with the supply, creative and brand departments to execute online.

Wild at Heart is London’s best loved luxury florist, with an events business, two stores, a Liberty London Counter and D2C site (Shopify) offering nationwide delivery. In my role I was responsible for driving event business, footfall and online business, in the challenging pandemic climate. Key achievements included driving the D2C business in 2020 by +25% gross revenue, establishing an above industry average 5.3% CVR and growing the CRM revenue by +135%.• Customer acquisition: growing the D2C customers base by +650%. Recruited through cross-brand partnerships which I brokered and led end to end with PRADA, Diptyque, Astley Clarke, Myla. • Owned the social media strategy (+125% Instagram following) and CRM strategy (+135% revenue).• Developed and owned the loyalty scheme for VVIP high net worth clients. This segment of VVIPs represented < 1% of the customer database, yet drove 20% of the annual online revenue. • Leading Wild at Heart’s first rebrand with Studio Small agency, including campaign shoots and logo redesign. Rolled out across all physical and digital touch points (retail stores, packaging, D2C, social media channels).• Heading up the marketing team consisting of a marketing executive, freelance photographer, graphic designer, development agency and PPC agency.

• Founding & editing Lafashionfolie.com - a London fashion blog covering trends, fashion events and shopping. • Affiliated with major brands including: Topshop, ASOS, Matchesfashion.com, The Outnet & Whistles. • Managing the blog’s social media channels to encourage click-through; building and nurturing relationships with key PRs to generate leads for fresh content. • Attending and covering fashion events including London Fashion Week, Graduate Fashion Week, press days. Key Achievements:• Covering London Fashion Week as a British Fashion Council accredited blogger 4 consecutive seasons in a row. • Generating press coverage in Grazia Daily, InStyle online, Refinery 29 and TU Seasons magazine. • 2015/2016 collaborations including: Specsavers, Matalan, UGG Australia, La Redoute, Marc Cain, Headmasters, Great Plains, Baukjen, Fyodor Golan, Images beauty, Moda In Pelle, Zakti Active.

Brandalley is the UK and Ireland’s leading designer flash sales site. I was recruited to set and execute a digital PR and influencer outreach strategy with the aim of securing SEO backlinks from domain authorities for BrandAlley.com. • Secured consumer and B2B coverage in titles including: The Telegraph, The Independent, Dazed and Confused, The Times, Sunday Times Home, The Mail, The Evening Standard. • Influencer outreach: created the blueprint for Influencer outreach within the business, lead and delivered paid campaigns and secured organic coverage through gifted outreach. Contributing to Instagram growth of +40K in one year.• B2B communications: I owned presentations for the CEO, LinkedIn posts, Wikipedia page and awards applications.

• PR: Delivered the in-house global PR strategy, including management of RUIFIER’s UK, Russia and FR based PR agencies, acting as the main in-house contact for all press and influencers. Secured product placement on key influencers including Pandora Sykes, Megan Ellaby and Estee La Londe. Coverage on The Man Repeller, Tatler Russia, British Girls, Adorn Insight, Vogue FR and Red UK.• Social media: working closely with the creative director to deliver all paid and organic social activity, increasing the Instagram following by 45k in 1 year and Facebook following from 1k to 10k. • B2B: Working closely with stockists to identify marketing opportunities. Collaborating on special projects with Harrods, Lane Crawford, The Conran Shop. Representing the brand at Paris Fashion Week in the Polly King showroom. • Events: Managed RUIFIER’s participation in Vogue Fashion Night Out Moscow 2017. Attending the event and maximising RUIFIER’s presence within the TsUM store. • Delivered fortnightly brand photoshoots. Remit including shoot production, budgetmanagement, model castings, location scouting and styling.• Directly recruiting all established members of the team, dramatically reducing costs.

• Responsible for all brand marketing activity. • Delivering all brand assets including campaign imagery, lookbooks, packaging and mailing brochures. • Direct mailing: project managing all direct mailing campaigns, liaising with media planning agency and managing the graphic design process.• Worked closely with the PR agency to dress key VIP’s and secure key coverage. (VIPs fans of the brand including The Duchess of Cambridge, Samantha Cameron and Kim Sears, coverage including Vogue, The Times, The Telegraph, The Daily Mail). • Executed a successful campaign with The Lifestyle Edit seeking an exceptional company Brand Ambassador (a Fold Woman), resulting in press coverage / endorsement from The Foreign Office > Read my interview here: https://thefoldlondon.com/the-fold-woman-jane-marriott/ . • Delivering seasonal campaign imagery; solely responsible for organization of seasonal photoshoots. Remit including model castings, location scouting, budgeting, project managing teams of 15+. • Increased newsletter open rates by over 10%+ and click-through by over 3% through content strategy. • Managing the marketing team including recruiting including junior hires and interns.

• Ecommerce: Responsible for two ecommerce sites including creating & managing the strategy, CMS product uploads, merchandising collections, SEO implementation, management of external SEO & Web agencies. • Introduced the brand's first commercial collections, developing the ranges, branding and creative direction. • Email marketing: managing all email communication, creation of newsletters (Photoshop), analytics & tracking.• Social Media: Set & implemented the strategy on all platforms [Twitter, Facebook, Pinterest & Google+].• Copywriting: all copy including press releases, blogs, newsletters, product descriptions, advertising text. • Creative direction: setting the visual & editorial direction, product styling, overseeing photography, designing marketing materials, collection development. • Digital marketing: PPC (Google adwords) analysis using Google Analytics, presenting monthly progress reports.• PR: Set the in-house strategy, managing external agency, achieving coverage in trade & consumer titles, events. • Budgets: Managing the annual marketing spend, allocating the budget across marketing, PR and advertising. Key Achievements• Growing the Twitter following from >100 to 1000 between May 2012 – May 2013. • Utilising SEO & social media to increase the website traffic by 2,000 visits in 1 year.• Executing a viral social campaign with Breast Cancer Care, growing the Facebook following by 100 in a week.