The Brandalley Group

The Brandalley Group company information, Employees & Contact Information

Founded in 2008, The BrandAlley Group includes BrandAlley.co.uk, the UK’s leading off-price premium and luxury brand e-tailer. The members-only marketplace is fashion, beauty and homeware’s best kept secret for all your favourite brands at exceptional prices, offering up to 70% off their luxury and premium brand portfolio. Launching over 10 new flash sales daily, all brands and products are carefully curated by our expert in-house buying team and we work closely with our partners to ensure we only buy based on our customer’s demands, reducing waste and maintaining our exceptional pricing. The BrandAlley Group has grown organically over the last sixteen years through successful acquisitions including Achica.com, Cocosa.com, BrandAlley France and the luxury homeware brand, Lombok. The strategic acquisition of Internet Fusion Group in April 2023 marked a significant milestone, bringing logistics and customer service in-house to enhance operational efficiency and elevate customer satisfaction. As part of this transaction, BrandAlley also purchased the well-known lifestyle brands Surfdome and Country Attire. The BrandAlley Group has recently made investments in circular fashion business Sign of the Times, along with the majority shareholding acquisition of The Edit LDN, a luxury sneaker resale business. These investments signify BrandAlley's journey towards becoming not just the UK’s leading off-price e-tailer, but also a major player across the wider fashion ecosystem.

Company Details

Employees
132
Founded
-
Address
69-77 Paul Street, London, Ec2a 4nw, London,ec2a 4nw,united Kingdom
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
HQ
London
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News

Save up to 80% on designer pieces at BrandAlley - The Independent

Save up to 80% on designer pieces at BrandAlley The Independent

Where to shop Amanda Holden's stunning dress from The Celebrity Inner Circle - closeronline.co.uk

Where to shop Amanda Holden's stunning dress from The Celebrity Inner Circle closeronline.co.uk

Off-Price Retailer Brand Alley Has Acquired The Edit Ldn, a Sneaker Resale Platform - The Business of Fashion

Off-Price Retailer Brand Alley Has Acquired The Edit Ldn, a Sneaker Resale Platform The Business of Fashion

Customers as Loyal Fans: The Power of Brand Advocacy - SAP News Center

Customers as Loyal Fans: The Power of Brand Advocacy SAP News Center

This Is Your Last Chance To Get A Dyson Airwrap In The Black Friday Sale For Less Than £250 - Grazia Daily UK

This Is Your Last Chance To Get A Dyson Airwrap In The Black Friday Sale For Less Than £250 Grazia Daily UK

10 hallway runners for an inviting entryway - Country Living Magazine

10 hallway runners for an inviting entryway Country Living Magazine

Love discounted designer fashion, beauty and homeware? We have a website you’ll love - The Independent

Love discounted designer fashion, beauty and homeware? We have a website you’ll love The Independent

A carefully curated edit of the best homeware from BrandAlley - House & Garden

A carefully curated edit of the best homeware from BrandAlley House & Garden

Brand Alley buys Surfdome and Country Attire out of administration - FashionNetwork - The World's Fashion Business News

Brand Alley buys Surfdome and Country Attire out of administration FashionNetwork - The World's Fashion Business News

From The Outnet to TK Maxx, These Are the 8 Discount Shopping Sites Team Who What Wear Actually Uses - Who What Wear

From The Outnet to TK Maxx, These Are the 8 Discount Shopping Sites Team Who What Wear Actually Uses Who What Wear

Buying into the brand - Marketing Week

Buying into the brand Marketing Week

Brand Alley brings logistics in-house with the help of Scurri - Post & Parcel

Brand Alley brings logistics in-house with the help of Scurri Post & Parcel

BrandAlley: taking millions from flash Sales to second hand - Drapers

BrandAlley: taking millions from flash Sales to second hand Drapers

BrandAlley: latest news, analysis and trading updates - Retail Week

BrandAlley: latest news, analysis and trading updates Retail Week

Where To Shop The Outfits In ‘Missing You’, Harlan Coben’s Novel-Turned-Netflix Hit - Grazia Daily UK

Where To Shop The Outfits In ‘Missing You’, Harlan Coben’s Novel-Turned-Netflix Hit Grazia Daily UK

Winter Outfits Needn’t Be Dull – Here’s 19 Looks To Copy From Your Own Wardrobe - Grazia Daily UK

Winter Outfits Needn’t Be Dull – Here’s 19 Looks To Copy From Your Own Wardrobe Grazia Daily UK

Discount luxury e-tailer BrandAlley to launch a crowdsourced platform - The Independent

Discount luxury e-tailer BrandAlley to launch a crowdsourced platform The Independent

Best fashion stores and brands to know in 2025 - The Independent

Best fashion stores and brands to know in 2025 The Independent

How to get up to half off Le Creuset’s trendy kitchenware range - The Independent

How to get up to half off Le Creuset’s trendy kitchenware range The Independent

My Work Style: BrandAlley - HuffPost UK

My Work Style: BrandAlley HuffPost UK

Brand Alley launches iPhone app and marketing campaign - Retail Week

Brand Alley launches iPhone app and marketing campaign Retail Week

Brand Alley appoints former TK Maxx merchandiser as buying director - Drapers

Brand Alley appoints former TK Maxx merchandiser as buying director Drapers

Exclusive: BrandAlley UK acquires former parent company - Drapers

Exclusive: BrandAlley UK acquires former parent company Drapers

The Traitors’ Diane gave the nation a masterclass in business casual - Heatworld

The Traitors’ Diane gave the nation a masterclass in business casual Heatworld

Denim jumpsuits are back - which take on the trend costs £620 and which just £40? - Daily Mail

Denim jumpsuits are back - which take on the trend costs £620 and which just £40? Daily Mail

BrandAlley acquires majority stake in The Edit Ldn - Retail Gazette

BrandAlley acquires majority stake in The Edit Ldn Retail Gazette

Best online clothing outlets for fashion lovers, from Asos to Mulberry - The Independent

Best online clothing outlets for fashion lovers, from Asos to Mulberry The Independent

BrandAlley bags multi-million pound investment from Chinese etailer - Retail Week

BrandAlley bags multi-million pound investment from Chinese etailer Retail Week

BrandAlley quick to praise Scurri’s delivery management platform - Motor Transport

BrandAlley quick to praise Scurri’s delivery management platform Motor Transport

Bunty Stokes leaves Brand Alley - Drapers

Bunty Stokes leaves Brand Alley Drapers

Fashion Insider: BrandAlley Marketing Director Melissa Littler - International Business Times UK

Fashion Insider: BrandAlley Marketing Director Melissa Littler International Business Times UK

Fly53 boss joins Brand Alley - Drapers

Fly53 boss joins Brand Alley Drapers

Alley Cats confirms Chelsea opening - restaurantonline.co.uk

Alley Cats confirms Chelsea opening restaurantonline.co.uk

30 of the best online clothes shops: Our pick of the most fashionable stores to suit your style and budget - Expert Reviews

30 of the best online clothes shops: Our pick of the most fashionable stores to suit your style and budget Expert Reviews

Fashion Statement: Kate Moss reveals all - The Guardian

Fashion Statement: Kate Moss reveals all The Guardian

Video: BrandAlley launches first TV ad campaign - Retail Week

Video: BrandAlley launches first TV ad campaign Retail Week

BrandAlley shifts focus to customer emotions - Campaign

BrandAlley shifts focus to customer emotions Campaign

Surfdome owner rescued from administration by BrandAlley, saving over 125 jobs - Retail Gazette

Surfdome owner rescued from administration by BrandAlley, saving over 125 jobs Retail Gazette

Gucci handbags stolen in raid at Kettering warehouse with 'lorry used to transport items' - Northamptonshire Telegraph

Gucci handbags stolen in raid at Kettering warehouse with 'lorry used to transport items' Northamptonshire Telegraph

Redundancies as question mark hangs over major equestrian brands’ future - Horse & Hound

Redundancies as question mark hangs over major equestrian brands’ future Horse & Hound

Get the BAFTA look: Lupita Nyong'o stuns in emerald green gown - Daily Express

Get the BAFTA look: Lupita Nyong'o stuns in emerald green gown Daily Express

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