Sophie Chen Email & Phone Number

Australia

Australia

Clients: McDonald’s, Realestate, Stuff NZ

Clients: McDonald’s, Realestate and Stuff NZ. Previous: 25+ clients including Dilmah, BedsRus, Polestar, Clorox - Chux & Glad, Boehringer Ingelheim, Yealands Wine, Acton - Lee Kum Kee, Silk, Indomie and more. Achievements:- Top 10 Finalist Aotearoa Young Lions Award- Distinction in Foundations of Advertising course- Lead media planning for campaigns on Arrowtown and Aspiring villages, Boehringer Ingelheim, Genetic Technologies and more. - Creating client relations through direct client requests across BedsRus, Acton, Yealands and more. - Fully manage client relations with Arrowtown and Aspiring Retirement Villages. - Booked and instructed across online and offline media.- Provided regular competitive analysis reports. - Put together post campaign analysis reports and presentations.

Supported broader team on campaigns for Mitre 10, Microsoft, Loreal, Asahi Breweries, Mars Inc. and more. - Putting together Post Campaign Analysis reports from start to finish.- Creating content and copywriting.- Identifying influencers and vetting demographics for different campaigns.

Rotation through the different teams at the agency. Community Management- Understanding client brand voice and tone to respond accordingly to online communities for brands such as: The Warehouse Group, Asahi Breweries, Bargain Chemist, Reckitt Group and more.Enterprise Team-Creating an audit for Auckland Airport and understanding strategy.- Understanding project management fundamentals.- Planning, content creation and copywriting for Asahi Breweries Brands and TileSpace.The Social Club- Identifying influencers and vetting demographics for different campaigns such as Mitre 10 and Red Rats.- Leading a Post-Campaign Analysis Reporting for MARS Inc. - Researching and getting the latest insights into industry trends. Small to Medium Businesses Team- Learning Paid Media to set up a campaign on Facebook ads.- Reporting key insights for clients to measure campaign success. - Auditing and building a strategy for clients.

Auckland, New Zealand

Democratically elected Co-President and solo President in Semester 2 for the only marketing club on campus. Achievements I led: - Delivered 10 successful events, collaborating with TRA, Caitlin Wiig, Artia Simamora, PwC Australia etc.- Tapped into the design industry.- Increased 54% sponsorships.- Increased club diversity - from exec team to male club members.- Raised (and still raising) $1,282 for our partner charity of the year, Look Good Feel Better NZ as a non-profit organisation.- Growth across all platforms - notably 26.63% on Instagram and 4.9x on TikTok.

I am in charge of: - Organising and helping set up leading up to events.- Ensuring that events are running smoothly. - Engaging with members both professionally and socially.- Facilitating panel discussions, challenges and networking components of events.

Auckland, New Zealand

Contracted as a UoA employee to lead the Uniguide Programme in the Events Team and led Event marketing strategies. Responsibilities and achievements: - Come up with event ideas, planning and hosting.- Organising across different stakeholders to ensure event runs smoothly. - Delivering 29 events in one academic year.- Led all event marketing strategies for events.- Created 188+ content for event social promotions.- Increase event attendance across all events by 5x.- Interviewing 50+ UniGuide applicants.- Organising The University of Auckland's orientation days.- Supporting 200+ UniGuides through training days and during the semester.2021 Social Promotion sub-team responsibilities:- Implementing social media strategies and club outreach to generate interest for recruiting over 200 Uniguide volunteers.- Design promotional material to be used for marketing.- Create brand design guidelines for the University to follow.

Auckland, New Zealand

Gaining experience in B2B Marketing in a SaaS company through a wide range of projects: Product Marketing- Developing positioning and messaging for Veezi's subscriptions module. - Conducting a competitor analysis of Veezi.- Leading the Go-To Market Strategy for Veezi’s launch in Mexico.- Liaising with LATAM team for Veezi’s launch in Mexico.Digital Marketing- Creating content pillars for a content strategy.- Copywriting and scheduling social media posts across different brands. - Working on Blogs (see link).- Making an internal press release - fixing a HTML email format. - Preparing Christmas cards for customers in APAC, LATAM and EMEA.

Chancery is an online platform for students who are applying for investment banking roles to learn key finance concepts and practice for technical interviews.- In charge of content calendar planning and leading content creation.- Set up marketing strategies for the product release leading up to launch. - Generate 500 leads within the first month, from a following of 1000 across social media channels.- Acquired 3.4k following across social media channels with 1100+ leads.- Setting up marketing strategies and segments to continue gaining brand awareness and driving traffic to app.- Designing templates - for launch, regular segments and new segments.

Auckland, New Zealand

- Present sales pitch and proposal of company services to prospective clients.- Data entry of collected leads before CRM deadlines.- Self-management of time and performance during shifts.

Conjoint Bachelor Of Commerce And Arts, Management, Marketing And Art History, Distinguished Graduate Award

Activities and Societies: 2020: Class Representative | 2021: Class Representative • Business School Women in Business Mentoring Programme.

Level 1-3 Excellence Endorsement

Activities and Societies: Student Leader (Prefect) - Organised all major events/projects such as: Talent Quest, Official Leavers brunch.