I am the lead staff writer and Contributing Editor at The Line of Best Fit, the biggest independent music publication in the UK. My primary responsibility is writing our weekly digital cover stories which profile era-defining artists and stars-in-ascent with a focus on depth, intimacy and long-form storytelling. I nurture relationships with publicists, managers, labels and artists alike to sculpt interesting ideas that offer new dimensions to a story, extending beyond music to wider cultural conversations.In my role as Contributing Editor, I work closely with our freelancers through every stage of publication, from commissioning to proofreading and shaping the copy to reflect the identity of The Line of Best Fit. I use CMS, analytics platforms and project management tools to inform our output and bring it to life.

I write B2B and B2C copy for world-class, globally recognised clients including Apple Music, Universal Music, Interscope Records, Dead Oceans and PLATOON among many others. I bring a vivid approach to storytelling which focuses on emotional connection and humanising functionality.

The i | The Evening Standard | DJ Mag | Clash | DIY | Notion | Pigeons and Planes | Resident Advisor | WhyNow | The Forty-Five

I execute PR campaigns which elevate artists to the national arena. Working closely with labels, managers, talent and the wider music industry, I develop a story-led strategy which appeals to the UK music press. From writing proposals which have won clients through envisioning a campaign approach that resonates with their ambition, to writing press releases, bios and pitches, from beginning to end my copy has a track record of achieving tangible results and translating to the wider world.I also foster close relationships with editors and journalists as a fan-first, trusted voice with the aim to build connections between them and my artists who match their taste.