Sop Toch
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Sop Toch Email & Phone Number

Senior Digital Experience Producer at Australian Unity
Location: Greater Melbourne Area, Australia 16 work roles 1 school
1 work email found @ge.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Digital Experience Producer
Location
Greater Melbourne Area, Australia
Company size

Who is Sop Toch? Overview

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Quick answer

Sop Toch is listed as Senior Digital Experience Producer at Australian Unity, a with 2656 employees, based in Greater Melbourne Area, Australia. AeroLeads shows a work email signal at ge.com and a matched LinkedIn profile for Sop Toch.

Sop Toch previously worked as Digital Product Manager / Senior Digital Producer at Afl - Australian Football League and Optimisation & Personalisation at Nab. Sop Toch holds Bachelor Of Multimedia (Networks And Computing), from Swinburne University Of Technology.

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Email format at Australian Unity

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Profile bio

About Sop Toch

I live and breathe digital! I'm an online expert who works closely with stakeholders to help utilise the digital hemisphere.I'm both the leader of the team, and a hands-on member of the team helping to plan, prioritise, build, deliver websites, emails, forms and improve business processes.I'm a innovative thinker and inspired by everything creative, I find solutions to complex business problems. With strong leadership, project management, strategic planning skills and a forward thinker, I deliver successful project outcomes by balancing high-level project oversight with hands on delivery.

Listed skills include Web Design, Cms, Web Development, Seo, and 40 others.

Current workplace

Sop Toch's current company

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Australian Unity
Australian Unity
Senior Digital Experience Producer
Melbourne, VIC, AU
Employees
2656
AeroLeads page
16 roles · 22 years

Sop Toch work experience

A career timeline built from the work history available for this profile.

Digital Product Manager / Senior Digital Producer

Current

Melbourne, Victoria, Australia

Responsible for driving and delivering outstanding audience experiences across digital products for AFL Media to support audience growth, optimise commercial value and develop a 1:1 relationship with our fans.Lead and drive the optimisation of all digital products to achieve strategic goals which include Manage requirements, key stakeholders and enhancements across major platformsCreate and maintain project plans and delivery roadmaps to ensure capacity, capabilities and timelines are clearly communicable to management.Measure, monitor and communicate key performance indicators for overall successIdentify opportunities, issues (mitigate and escalate) and risks to campaigns, operations or vendor engagements with recommendations to the business including using analytics, research, digital marketing including SEO, and technical knowledge to obtain the best strategic and operational outcomes

Jun 2022 - Present

Optimisation & Personalisation

Nab

Execute effective digital personalisation/conversion rate optimisation (CRO) strategies to nurture Business & Private Banking customers through their online journey for sales and self-service. Undertake personalisation campaign reporting and analysis to identify trends and provide actionable insights for improving campaign performance and on-site experience. Help setup and run agile ceremonies and unpacking complex solutions to bridge understanding between technical and non-technical teams.

Jan 2022 - Jun 2022

Digital Channel Specialist

Work with different team units around the business to ensure the backlog is clearly defined and kept up to date. Help the team to prioritise and visualise their work and provide day-to-day support to the team by coordinating team ceremonies/activities, refining team processes, and producing relevant artefacts. Help with manage risks and dependencies, remove roadblocks, and report on work progress in a variety of forums. Drive strategy, optimisation and improvement of the ME Bank Website, in collaboration with our Marketing, UX and agency partners. Project manage & run agile sprints to roll out key features and optimisations of the ME Bank website.

Sep 2021 - Jan 2022

Senior Digital Advisor

As Digital advisor I provide expert advice on best practice for new digital initiatives and ongoing management of digital assets and services, delivers small to Large-scale digital projects, and a program of continuous improvement. I coordinate and manage digital projects for successful delivery using an agile project management methodology and build and maintain effective working relationships with internal clients, ensuring the needs of stakeholders are balanced with digital standards and technology capabilities.

Sep 2020 - Sep 2021

Digital Solution Lead

I’m responsible for establishing and evolving the Digital delivery teams and process, focusing on the Business Analysis and UX/UI Design Framework and Practices to drive the design and delivery of excellent customer experiences, journeys and technology solutions.

Jan 2020 - Sep 2020

Digital Producer / Bau Manager

As a Digital Producer/BAU Manager I’m primary coordinator and communicator of all Digital-based work which includes development, personalisation and segmentation for Medibank’s websites changes and releases.

Mar 2019 - Jan 2020

Technical Product Owner

Melbourne, Australia

In my current role at Department of Premier and Cabinet I am a Digital Project Lead, Producer, and a Technical Team Leader. The role primary coordinator and communicator of any digitally-based project, this position collaborates with multiple project teams across boundaries of both creative and technical capabilities. I'm an experienced Product Owner with an exceptional technical, analytic, manage multiple agile projects and work with the development teams to deliver ongoing business value and with a focus to people skills to support the development of a new whole of Victorian Government procurement website. in this role refine development stories and working to remove blockages, I work closely with the Project manager and product managers to define, refine and deliver products using appropriate agile methodologies and ceremonies with strong emphasis on User Experience (UX).

Jun 2018 - Mar 2019

Digital Project Lead

Melbourne, Australia

I am a Digital Project Lead, Producer and a Team Leader. The role primary coordinator and communicator of any digitally-based project, this position collaborates with multiple project teams across boundaries of both creative and technical capabilities. I also provide unique oversight and perspective to maintain a common goal while increasing knowledge, communication, and awareness between team members and the stakeholder. I eliminate obstacles, maintain a realistic view of complex digital initiatives, and manage the entire process.

Oct 2016 - Jun 2018

Web & Email Delivery Lead, Cards

Melbourne, Australia

At Latitude Financial Services (formerly GE Capital) I manage a team that is responsible for web and email development and delivery for Credit Cards.Key Responsibilities/Accountabilities:- Manage 5 direct reports, including goal-setting, performance management, and professional development.- Ensure compliance with Latitude policies and procedures (e.g., sign-offs, branding, etc), and applicable laws (e.g., privacy laws, SPAM Act, etc).- Plan and prioritise pipeline and allocation of work.- Drive cultural change within the team. Constantly refine ways of working - identify opportunities to drive efficiencies and outputs of the team as dictated by commercial priorities.- Liaise with colleagues within the broader marketing team, and other stakeholders such as product, legal, originations, digital and external media and creative.- Collaborate with Web & Email Leader peer to ensure alignment on technical standards, tools, system improvements, and process changes.- Under my leadership, I have lead end to end large-scale projects including scoping,resourcing, timelines, budgeting, delivering and publishing of content across all digital platforms.

Jul 2016 - Oct 2016

Digital Producer / Online Content Manager

Communications:• Liaising with stakeholders and managing timelines.• Managing work and relationships with multiple stakeholders across GE Capital.Digital:• Implementation of digital marketing best practice (based on experience, benchmarking and analytics) across all work.• Development and publishing of content to websites across GE Capital using Oracle Responsys eDM platform.• Proactive identification and implementation of improvements across GE Capital.• websites to improve website performance and user experience.• Monitoring and reporting of performance/value added and post analysis.• 100% content accuracy and compliance, where informed of changes.• 100% adherence to review and sign-off policies and procedures.• 100% testing of changes to avoid errors and downtime.• Development and sending of emails to customers of GE CapitalWeb/ Email:• Develop and code new front-end functionality (e.g., calculators, tools, visual elements) using HTML, JavaScript, and CSS for websites and emails.• Development and publishing of content to websites across GE Capital• Developing emails to specifications from marketing teams• Developing and updating websites using modern tools (Git, CSS3, etc)

Jul 2015 - Jul 2016

Front-End Developer

Web:• Edited range of reports, guidelines and presentations.• Promote and push user experience design and accessibility standard for web and documentations.• Develop, improve and maintain Intranet web and digital assets.• Deliver training to business units in Sharepoint.• Agile design methodologies.Communications:• Communicate effectively with superiors, colleagues, and staff.• Day-to-day basis we work with a variety of content owners who require varying levels of support and training in basic content management.• Assist management in maintaining positive relationships with clients and staff.• Provide high level support to other technical staff and end users.• Keep track projects to deadline and budget.Digital:• Content Editor (Working with the Digital Projects Manager, graphic designers, IT vendors and content owners and help drive an ambitious program to redesign and consolidate sites, and migrate content) • Manage usability testing, quality control and final delivery.• Review and test quality assurance before projects are delivered.• Methodical and organised; excelling at content management and documentation.

May 2015 - Jul 2015

National Web Developer

Communications:• Communicate effectively with superiors, colleagues & staff• Day-to-day basis we work with a variety of content owners who require varying levels of support and training in basic content management• Assist management in maintaining positive relationships with clients and staff• Provide high level support to other technical staff & end users • Keep track projects to deadline & budget• Design and write material for a range of marketing & promotional channels to a diverse. • Work with the graphic designer to developing print & digital publications and managing production process.• Develop & implement targeted publicity & support the promotion of events.• Manage branding guideline and web contents.Digital:• Web Producer & Content Editor (Working with Projects Manager, graphic designers, IT vendors and content owners & help drive an ambitious program to redesign & consolidate sites, and migrate content) • Manage and lead usability testing, quality control & final delivery• Review & test quality assurance before projects are delivered• Develop & Design User Experience & User Interface for a redesign website• Develop & setup Accessibility standard, both Web & documentation• Experience with wireframe design • Produce quarterly Google Analytics Reports vs Goals • Maintain/Setup SEO & SEM strategy• Design, setup and sending out Electronic Direct Mail (EDM)• Develop & constantly improve Institute web & digital assetWeb:• Manage & develop a suite of over 30 sites (HTML5, XHTML, CSS3)• Agile design methodologies.• Develop, improve & maintain Intranet web & digital assets• Excelling at documentation & Content Management System (CMS): Squiz Matrix, Sharepoint, Sitefinity, WordPress, Drupal, Joomla• Deliver training to business units on web and e-communication tasks• Medium to expert experience PHP/MySQL• Manage Confluence Wiki• Build promotional websitesMultimedia:• Records live stream • Multimedia Designer• Video production

Feb 2011 - Mar 2015

Communications Officer

• Migrate business unit, centre, school, department and faculty websites into our Content Management System (CMS) - MySource Matrix• Respond to and implement general web content update requests generated via our central service desk• Training and assistance other staffs within the University on how to use CMS and Dreamweaver• To work in conjunction with other Web Design Team at Applications Services to develop quality, usable, accessible websites for end users• To learn and show enthusiasm about the web industry, standards and practices, working within the framework provided• Develop/Design and maintain the web template • Web Development, maintenance of web content within the Faculty (Architecture Building and Planning, Melbourne School of Design and Bachelor of Environment)• Assistance with the University's Learning Management System (LMS)• Assistance with developing online content and design that enhances teaching and learning outcomes• Copyright compliance issues and registration• Documentation to assist staff in the use of multimedia facilities• The use of multimedia software and equipment in the staff multimedia laboratory

Jul 2008 - Feb 2012

Multimedia, Interactive, And Graphic Designer

Multimedia Designer• Designing GUI (Flash) • Designing Training Courses• Banner, Email Flyers and Brochures• Company Logo• Animations Graphic Designer• Logo• Internet Page(s)• Images touch up• Develop image library

Aug 2007 - Aug 2008
Team & coworkers

Colleagues at Australian Unity

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1 education record

Sop Toch education

FAQ

Frequently asked questions about Sop Toch

Quick answers generated from the profile data available on this page.

What company does Sop Toch work for?

Sop Toch works for Australian Unity.

What is Sop Toch's role at Australian Unity?

Sop Toch is listed as Senior Digital Experience Producer at Australian Unity.

What is Sop Toch's email address?

AeroLeads has found 1 work email signal at @ge.com for Sop Toch at Australian Unity.

Where is Sop Toch based?

Sop Toch is based in Greater Melbourne Area, Australia while working with Australian Unity.

What companies has Sop Toch worked for?

Sop Toch has worked for Australian Unity, Afl - Australian Football League, Nab, Me Bank, and Department Of Jobs, Precincts And Regions.

Who are Sop Toch's colleagues at Australian Unity?

Sop Toch's colleagues at Australian Unity include Graeme Taylor, Hannah Bowes, Lingshan (Maggie) Jin, Madison Nichols, and Deborah Pavlovic.

How can I contact Sop Toch?

You can use AeroLeads to view verified contact signals for Sop Toch at Australian Unity, including work email, phone, and LinkedIn data when available.

What schools did Sop Toch attend?

Sop Toch holds Bachelor Of Multimedia (Networks And Computing), from Swinburne University Of Technology.

What skills is Sop Toch known for?

Sop Toch is listed with skills including Web Design, Cms, Web Development, Seo, Email Marketing, User Experience, Adobe Creative Suite, and Html.

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