Sorcha Gordon Email & Phone Number

Houston, Tx, Us

Delighted to be a part of this movement to grow soccer (football) here in Houston. One big T.E.A.M effort.

Houston, Tx, Us

In my role as Programs Chair at AAF-Houston, I have the privilege of spearheading engaging programs and events to enrich the member experience. By collaborating with a dedicated team, we successfully organized and executed various initiatives, resulting in heightened member engagement and networking opportunities. Additionally, through strategic partnerships with industry leaders, we were able to bring valuable resources and opportunities to our members, further enhancing the impact of AAF-Houston in the community.

New York, Ny, Us

New York, Ny, Us

• Led the development of actionable go-to-market strategies by analyzing data and trends for brand positioning.• Managed client campaigns, providing strategic direction to creative teams to ensure on-brand work.• Utilized AI and Machine learning platforms to transform online KPI data into actionable insights.

New York, Ny, Us

Rolling out exciting, innovative strategies for Fortune 500 companies: positioning them for the future.

Dedicated to growing this small business over 10 years, an all hands-on deck attitude was required. Confident in approach, I embraced the new business sales position whilst remaining an integral part of the client account.• Built and manage an account pipeline through strong, long-lasting relationships with multiple clients• Negotiated contracts and closed agreements with a focus on retaining further business• Interpreted client briefs, delivered scope of work and managed the distribution of digital creative content• Developed project management processes and methodologies to ensure projects were delivered on time, within budget and adhered to high quality standards to meet customer expectations.

New York, Ny, Us

Managed, developed and delivered a branding strategy and client campaign for one of the most iconic global marketing communications companies in the world. • Successful in smoothly transitioning the client from agency to agency, building and managing a team• Developed key relationships with third parties to obtain assets required for the production of media • Re-evaluated all processes and implemented systems and procedures to streamline workflow• Balanced constant communication with client and materialization of project deliverables• Administered and delivered the scope of work achieving an accelerated sign off after previous months of negotiations.

New York, Ny, Us

Brought on board to direct and integrate the traditional and digital channels for the Merrill Lynch account, managing a retainer fee of $3 million for one of the biggest Advertising Agencies on Madison Avenue.• Facilitated the merging of two digital companies within WPP, adapting and adjusting to a new business model consolidating and modifying resources• Central in increasing the number of successful pitches for new business opportunities, whilst training and motivating staff• Introduced and oversaw the implementation of procedures and master plans.• Evaluated KPI’s and optimized campaign performance using a data-driven approach• Performed in-depth analysis to deliver actionable insights & recommendations that influenced both short and long-term media strategy.

New York, Ny, Us

Brought on board as an account manager for the largest Nordic Advertising Group to run the Dell™ UK / IRE account, I was soon promoted to manage and direct the EMEA account rolling out direct mail production for Dell™ EMEA in 14 languages.• Managed UK/IRE production centralized from Denmark, traveling and nurturing the client relationship• Implemented CRM strategies, to include data analysis, segmentation, personalization, predictive modelling and data mining recommending and implementing improvements to the supply chain management• Key player in retaining client and developing scope of work year after year.

Copenhagen, Capital Region, Dk

Took the British Business Lunch Club to the British Chamber of Commerce Status in Copenhagen Denmark.

Joining one of the first digital marketing agencies, my account management role entailed selling the idea that marketing automation such as SEM (search engine marketing) and SEO (Search Engine Optimization) would transform the relationship between buyer and seller.• Persuaded bricks and mortar clients to have a digital presence, demonstrating and delivering visible return on investment• Pinnacle in obtaining 6 new accounts• Recognized for developing high quality project charters and SOW (scope of work) documentation that became standardized and templated for each account

Katuwellegama, Western, Lk

• Production of POS material in six languages: invitations, leaflets, brochures, and newsletters• Allocating the advertising budget to commercial / trade magazines• Managing design, print production and copy, utilizing agencies when necessary• Planning, forecasting, budgeting, pricing and campaign evaluation• Promoting awareness of the brand on a global scale• Managing the creation and distribution of POS collateral and directing the correct translationof brand identity across different applications.Achievements:• Remained an integral part of the team through a period of downsizing, resulting in increasedresponsibility.

An intense internship on data management, learning the basics of coding and building Access databases to filter data and provide analytics to the client. As a certified Microsoft Solutions Provider, I was responsible for pulling data for Financial clients and presenting weekly status reports. I also played a key role in pitching to clients and demonstrating software.Achievements: Certified in Microsoft Access Database Management

Ba Major: History, Economics And Politics, Minor: Italian, 4 A' Levels. English, History, Theatre Studies And General Studies

Advanced Certificate In Marketing, Business, Management, Marketing, And Related Support Services

Equities, Futures And Options Trading Strategies, Wealth Management And Investment