Aleksandr Sorokin Email & Phone Number

Seasoned E-commerce professional bringing 6+ years of consistently driving E-commerce projects to success and specializing in Online Marketplaces for more than 3 years. I leverage data-driven strategies to fuel growth and optimize performance in highly competitive environments.✦ Key Achievements• Influenced the growth of a seven-figure Electronics brand in UAE and KSA, achieving +50% YoY Net Sales and +65% Net Profit growth in 2024 over 2023.• Spearheaded a launch of brand's e-store on Noon UAE and KSA marketplaces in early 2023. Today it brings 10% of Total Net Sales & Net Profit, growing monthly.• Started Samsung Russia's e-store on TMall (AliExpress) with 1,000 SKUs.• Launched 25+ flagship Samsung Galaxy products on Samsung.com, from the Galaxy S7 in 2016 to the Galaxy Note10 in 2019, reaching millions of consumers.• Led a team that published more than 300 promotional pages and microsites, and over 3,000 product listings across Samsung.com websites in Russia, Ukraine, and Kazakhstan.✦ Areas of Expertise• Expertise in E-commerce Operations for 3P & 1P and Project Management, ensuring smooth execution and growth-driven results.• Skilled in utilizing Data Analytics and Business Intelligence to uncover patterns and drive informed decision-making.• Proven track record in P&L Management, ROI optimization, and achieving substantial Sales Growth for businesses.• Strong focus on Brand Development and crafting effective Digital Marketing Strategies to elevate business presence and success.• Conduct comprehensive Market Analysis, Product Sourcing, and lead Vendor Negotiations to develop GTM strategies for Consumer Packaged Goods (CPG).• Expertise in Performance Marketing, including hands-on PPC Campaign Management for maximizing ROI.• Oversee daily Supply Chain Management, Inventory and Order Management, and maintain strong Vendor Relations to ensure operational efficiency.• Regularly manage Content Creation, Product Listing Optimization, and Web Merchandising to boost online presence and conversion.• Advocate for continuous Customer Experience Enhancements, implementing A/B Testing and focusing on Conversion Rate Optimization (CRO) to drive results.• Extensive experience working across B2C, B2B, and DTC models, ensuring business success in diverse markets.• Hands-on management of Amazon Seller Central and Noon Partners, ensuring daily operations run smoothly and meet business targets.

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  Moscow Polytechnic University

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