John Sosa Email & Phone Number

Orlando, Florida, United States

At Jaycon, I shape the marketing strategy focused on electronic components, manufacturing innovations, and the integration of automation technologies. Leading a vibrant team, I execute campaigns across SEO, SEM, social media, email, and content marketing. By leveraging marketing automation and tools like Zapier for workflow optimization, I boost brand awareness and deepen customer engagement while maximizing ROI.One of my most rewarding responsibilities is spearheading a complete redesign of the company’s brand image to better connect with our target audience. I lead the website overhaul to drive conversions, enhance user experience, and increase revenue. Through careful A/B testing, I refine the user journey and improve key performance metrics. Utilizing tools like Google Suite, VWO, SEMRush, Hotjar, Zapier, and WordPress, I implement effective digital marketing strategies that deliver measurable results in our fast-paced environment.

In my role, I developed data-driven marketing strategies to achieve business objectives, focusing on enhancing the dining experience and brand presence of our premium restaurant brands. I worked closely with sales, product development, and customer support to ensure a cohesive and memorable brand experience across all touchpoints. My approach prioritized innovation and efficiency, ensuring our marketing efforts resonated with both local patrons and international visitors.By analyzing market trends and leveraging advanced analytics, I continuously optimized campaigns and tracked key performance indicators (KPIs) to drive success. I managed the marketing budget strategically, maximizing ROI while fostering strong relationships with external partners to ensure high-quality deliverables. Additionally, I coordinated closely with the Marketing Manager to maintain alignment through detailed campaign calendars.

Bogotá D.C., Colombia

I design and execute marketing and social media strategies that resonate with our target audience, using platforms like Google AdWords, Instagram, Facebook, and YouTube. Budget management is key to ensuring resources are effectively allocated and ROI is maximized. My focus is on growing our follower base, boosting engagement, and building strong brand loyalty.I oversee promotional campaigns and paid ads, closely monitoring performance on Google AdWords and Facebook Ads. Collaborating with the creative team, I ensure our graphic campaigns align perfectly with our brand identity. I also lead web design projects, utilizing PHP, HTML, CSS, and WordPress to create user-friendly, conversion-focused websites.In email marketing, I track key metrics and make adjustments to improve open and click-through rates. I implement SEO strategies to increase our search visibility, attract quality traffic, and improve our rankings. Content creation for social media and landing pages is guided by the goal of delivering clear, relevant messaging.Collaboration is central to my approach, working closely with sales, product development, and customer support teams to ensure our marketing strategies are aligned and deliver a cohesive brand experience.

Bogotá D.C., Colombia

Develop SEM and paid social media strategies.Lead content marketing efforts.Oversee the evolution and optimization of corporate websites, landing pages, and self-service systems.Manage and control Google positioning budgets and strategies.Identify and segment target audiences and create marketing personas.Track social media KPIs, conversion goals, and ROI (in coordination with sales and marketing teams).Design a plan to handle reputation crises in social media.​⬤

Venezuela

Develop and maintain company websites and multimedia content, including video, graphics, and other interactive elements.Manage social media accounts and create engaging content to promote brand awareness and engage with customers.Analyze website and social media metrics to measure the success of marketing campaigns and adjust strategies as needed.Manage Google AdWords and Facebook Ads campaigns for clients.Analyze Google Analytics data for assigned campaigns.Manage email marketing campaigns.Define content strategy for company blog and social media channels.Generate reports, insights, and conclusions from assigned campaigns.Write and edit copy for websites, social media posts, email campaigns, and other marketing materials.Monitor online reviews and respond to customer feedback in a timely and professional manner.

Venezuela

Develop and design graphic content for websites and print materials, with a strong focus on front-end web development. Edit and produce multimedia content, including videos and interactive elements, tailored for corporate and educational purposes. Manage and maintain CMS websites on platforms like WordPress and Joomla, ensuring they are up-to-date, secure, and fully functional. Customize and optimize E-commerce sites for user experience, conversions, and seamless integration with payment gateways and inventory systems. Create and implement new templates and design elements, enhancing brand consistency and visual appeal across all marketing channels. Specialize in front-end web development, utilizing HTML, CSS, and JavaScript to deliver responsive, user-friendly websites.

Tecnicatura, Advertising

Cisco System Networking, System, Networking, And Lan/Wan Management/Manager

Master'S Degree, Web Page, Digital/Multimedia And Information Resources Design