• Leading strategic initiatives for Amazon Fresh Online, driving end-to-end program management of value perception strategy, customer experience improvements, and omnichannel growth initiatives through collaboration with Product, Tech, UX, Marketing, Online and In-store teams.• Driving collaboration with diverse teams on developing a unified value and promotions strategy across channels, and managing priorities to ensure alignment on shared vision while securing executive buy-in for product improvements.• Spearheaded expansion of Customer Pick-up programs across seven North American Fulfillment Centers, owning end-to-end program management including establishing timelines, project plans, and stakeholder alignment (internal teams, legal, finance, external vendors). The launch of this expansion is resulting in $4.5M projected annual sales growth. • Established comprehensive performance metrics and auditing frameworks to identify operational improvement opportunities, optimize processes, and enhance customer experience across all fulfillment centers.

• Led comprehensive GTM strategies and marketing plans, collaborating across Product, Marketing, Business Intelligence, and Operations teams to drive traffic and sales, while achieving 97% growth in store visits during promotional events through effective budget management.• Defined and executed omni-channel marketing strategies through data-driven A/B testing of messaging and value propositions, implementing new marketing channels (Fitting Room Screens, Print Receipts, Promotional Vouchers) that increased foot traffic and improved conversion rates • Partnered with Product and Tech teams to enhance customer journey through browse node automation and search optimization, while defining product requirements and GTM strategies to drive engagement and discovery across digital and physical touchpoints.• Developed and executed mall marketing strategies while streamlining operations, overseeing partnerships and key events, conducting process improvements, and implementing efficient workflows to reduce execution errors and strengthen cross-functional alignment.

• Led end-to-end execution of omni-channel programs (pick-up, returns, and Subscription upsells at POS) across digital and in-store touchpoints, developing strategic roadmaps aligned with leadership goals and tracking performance through MBRs/QBRs.• Spearheaded POS upsell programs and strategic initiatives, partnering with finance, training, and product teams to design impactful promotions and staff training, contributing to 48% of digital subscription targets and 5% lift in conversion rates. • Drove program visibility and engagement through targeted marketing initiatives and tool enhancements (ORC messaging, delivery notifications), while optimizing training SOPs and operational processes to improve associate productivity and customer experience.• Created comprehensive launch playbook for future store openings, streamlining operational workflows and identifying potential roadblocks, while enhancing operational efficiency through cross-functional collaboration and A/B testing methodologies.

• Spearheaded monetization program development by creating business development and pricing model for in-store brand showcases, driving 40% increase in participation from top Amazon Seller brands prior to store launch.• Led end-to-end program management by implementing frameworks to improve transparency and streamline brand commitment processes, while enhancing cross-team alignment and onboarding efficiency.• Optimized Brand Showcases program workflows through close coordination with Visual Merchandising, Design, Marketing, Operations, and BI teams, enabling successful launches under tight deadlines and shifting requirements.

Client: Microsoft• Led end-to-end management of complex Microsoft client projects as trusted advisor, ensuring timely delivery and budget adherence while exceeding expectations through effective resource allocation and team performance oversight.• Facilitated cross-functional collaboration across Brand Strategy, Research, Communication, Design, and Implementation teams to deliver cohesive solutions, while driving significant revenue growth through strategic solution development. • Shaped and refined strategic initiatives through leadership of brainstorming sessions and workstreams, securing senior leadership approvals and identifying opportunities for service expansion across high-impact projects.

Clients: Jacobs, Johnson & Johnson, AT&T, Recording Academy, Stanford Medicine, CHLA• Led key client accounts (Johnson & Johnson, AT&T, Jacobs) managing full project lifecycles and cross-functional teams, generating $10MM in revenue growth through strategic roadmap development and solution-focused recommendations.• Facilitated collaboration across Brand Strategy, Research, Communication, Design, and Implementation teams to deliver cohesive solutions, while extending project contracts and enhancing client retention through effective delivery. • Drove operational excellence by optimizing processes, overseeing budgets and resource allocation, and ensuring timely delivery of high-impact initiatives to achieve account profitability targets.

Product lines: Disneyland, Aulani Resorts & Spa, and Adventures by Disney• Led integrated marketing campaigns across Disney product lines, partnering with marketing, creative, digital, and legal teams to implement best practices and drive business priorities.• Developed and executed multi-channel marketing strategies spanning digital ads, social media, direct mail, print, and email, while managing budgets and tracking campaign performance metrics. • Established content planning practices and streamlined review processes to improve operational efficiency, while managing end-to-end project timelines and performance reporting.

Clients: Blue Cross and Blue Shield, Cacique, Chicago Bears, Chicago White Sox, IL Lottery• Led multi-million dollar projects ($80K-$2MM) for major clients including Blue Cross Blue Shield, Chicago Bears, and Illinois Lottery, managing end-to-end delivery from initial brief through completion. • Drove project success through implementation of project management best practices, leading cross-functional teams to achieve objectives while maintaining budget and timeline adherence.• Managed concurrent high-value client projects, ensuring resource optimization and stakeholder alignment across multiple initiatives.