Responsible for identifying and implementing website conversion rate improvements. Key activities include:Data Analysis: Utilize Google Analytics and extract data from BigQuery to develop analyses and identify optimization opportunities. Formulate hypotheses based on insights obtained to design A/B tests.Dashboard Creation: Develop detailed dashboards in Looker Studio to monitor and visualize key KPIs.A/B Testing: Plan, implement, and track A/B tests on website pages to validate hypotheses and find solutions to increase conversion rates.Cross-Functional Collaboration: Collaborate with various teams, including marketing, IT, and UX/UI, to create optimization strategies and explore new improvement opportunities.Report Preparation: Create and present detailed reports to leaders and executives, highlighting test results, key insights, strategic recommendations, and points of attention and opportunities from the analyzed data.Website Improvements: Work with development and UX/UI teams to continuously implement improvements on the website, ensuring an optimized and efficient user experience.Leadership: Lead the CRO team by ensuring task delivery for each sprint, organizing and distributing demands, and addressing issues to help the team achieve its goals.

Analytical focus on APP data, emphasizing strategies for new user acquisition, retention, revenue, and improvement in conversion rate; Developing analyses that showcase the APP's evolution, highlight optimization opportunities, and identify potential bugs; Creation of exclusive actions tailored to the APP; Transforming the KaBuM! APP into a benchmark for the gaming audience!

- Develop and coordinate the execution of growth strategies across various fronts (User acquisition, LTV, churn, base reactivation, etc.);- Develop and coordinate the execution of growth strategies across different channels (Facebook Ads, Google Ads, TikTok, Programmatic Media, etc.);- Develop media plans based on weekly/monthly KPIs;- Create dashboards in Google Data Studio to monitor results in user acquisition, user retention, churn, LTV, and monthly budget control;- Present results in daily meetings with the leadership team;- Collaborate with the team to track task development and achieved results;- Coordinate the team for the implementation of optimizations in strategies focusing on KPIs.

- Responsible for the entire paid media strategy of the company, utilizing different channels such as Google Ads, Facebook Ads, Linkedin, and Programmatic Media;- In charge of CRM, developing and executing communication funnels for all stages of the customer journey;- Development of dashboards in Google Data Studio and Power BI for tracking KPIs;- Weekly presentation of results to the board of directors.

- Responsible for performance campaigns for clients in diverse sectors including retail, fashion, finance, real estate, construction, health, and startups.- Develop media plans and execute campaigns based on defined KPIs in collaboration with clients;- Daily optimizations for Google Ads, Facebook Ads, and Programmatic campaigns;- Prepare weekly/monthly reports detailing campaign results and ROI;- Engage with media partners to devise new strategies;- Daily monitoring of dashboards and data analysis to identify new performance opportunities for campaigns.

In charge of strategizing and executing performance campaigns for clients across various industries, including B2B, education, healthcare, and apparel.- Perform daily optimizations for campaigns on Google Ads, Facebook Ads, Linkedin, and CRM campaigns.- Develop reports and present achieved results and KPIs.- Analyze campaign data to formulate new media strategies.

Responsible for strategizing and executing performance campaigns for clients across diverse sectors, including the automotive industry, B2B, healthcare, retail, and startups.- Perform daily optimizations for campaigns on Google Ads, Facebook Ads, Linkedin, and CRM campaigns.- Develop reports and present achieved results and KPIs.- Analyze campaign data to formulate new media strategies.- Engage with partners to explore new media channels for performance campaigns.

- Develop the strategy and execute performance campaigns for the various products of the company.- Optimize campaigns on channels such as Google Ads and Facebook Ads.- Create CRM funnels and segment the company's lead databases.- Develop dashboards and reports to monitor and track progress toward goals.

- Assist in the execution of marketing strategies, including Google Ads campaigns, newspaper and magazine advertisements, and the creation of internal and external promotional materials.- Collaborate with partners to explore new communication channels for marketing.- Aid in budget control for the marketing department.