Michel Lima
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Michel Lima Email & Phone Number

Conversion Rate Optmization | Data Analytics | Web Analytics | Growth Marketing | A/B Test | Mobile Marketing | E-commerce at Natura
Location: São Paulo, São Paulo, Brazil 10 work roles 1 school
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Conversion Rate Optmization | Data Analytics | Web Analytics | Growth Marketing | A/B Test | Mobile Marketing | E-commerce
Location
São Paulo, São Paulo, Brazil
Company size

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Michel Lima is listed as Conversion Rate Optmization | Data Analytics | Web Analytics | Growth Marketing | A/B Test | Mobile Marketing | E-commerce at Natura, a company with 22788 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Michel Lima.

Michel Lima previously worked as Analista Sr. de CRO at Natura and Sr. Conversion Rate Optimization Analyst at Anota Ai. Michel Lima holds Publicidade E Propaganda, Marketing from Pontifícia Universidade Católica De Campinas.

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Natura

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Profile bio

About Michel Lima

🚀 Growth Marketing Specialist, passionate about Data Analytics, driving results, and overcoming challenges!🎓 Graduated in Advertising and Marketing, I bring over 5 years of expertise from agency environments, with a particular focus on performance campaign management. 📈 My journey has evolved into the realm of Growth Marketing, where, since 2020, I've dedicated my energy to the digital transformation of startups and the growth of e-commerce.💡 What fuels my drive?My approach goes beyond traditional metrics. I am compelled by strategic data analysis to optimize conversion rates, increase revenue, and expand user bases. 📊 My passion for Conversion Rate Optimization is evident in every project, where I relentlessly pursue innovations and daily learning.👨‍💼 Teamwork and daily evolution are my mottos!I believe true success stems from collaboration and constant commitment to learning. 💪 Always in pursuit of stimulating challenges and opportunities to propel brands beyond their limits.

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Michel Lima's current company

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Natura
Natura
Conversion Rate Optmization | Data Analytics | Web Analytics | Growth Marketing | A/B Test | Mobile Marketing | E-commerce
sao paulo, sao paulo, brazil
Website
Employees
22788
AeroLeads page
10 roles

Michel Lima work experience

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Analista Sr. De Cro

Current

São Paulo, São Paulo, Brasil

Oct 2024 - Present

Sr. Conversion Rate Optimization Analyst

São Paulo, Brazil

Responsible for identifying and implementing website conversion rate improvements. Key activities include:Data Analysis: Utilize Google Analytics and extract data from BigQuery to develop analyses and identify optimization opportunities. Formulate hypotheses based on insights obtained to design A/B tests.Dashboard Creation: Develop detailed dashboards in.

Mar 2024 - Sep 2024

Senior App & Growth Analyst

Limeira, São Paulo, Brazil

Analytical focus on APP data, emphasizing strategies for new user acquisition, retention, revenue, and improvement in conversion rate; Developing analyses that showcase the APP's evolution, highlight optimization opportunities, and identify potential bugs; Creation of exclusive actions tailored to the APP; Transforming the KaBuM! APP into a benchmark for.

Jul 2022 - Mar 2024

Sr. Performance & Growth Analyst

São Paulo, Brazil

- Develop and coordinate the execution of growth strategies across various fronts (User acquisition, LTV, churn, base reactivation, etc.);- Develop and coordinate the execution of growth strategies across different channels (Facebook Ads, Google Ads, TikTok, Programmatic Media, etc.);- Develop media plans based on weekly/monthly KPIs;- Create dashboards in.

Sep 2021 - Jun 2022

Performance Specialist

São Paulo, Brazil

- Responsible for the entire paid media strategy of the company, utilizing different channels such as Google Ads, Facebook Ads, Linkedin, and Programmatic Media;- In charge of CRM, developing and executing communication funnels for all stages of the customer journey;- Development of dashboards in Google Data Studio and Power BI for tracking KPIs;- Weekly.

Aug 2020 - Sep 2021

Performance Analyst And Web Analytics

Campinas, Brazil

- Responsible for performance campaigns for clients in diverse sectors including retail, fashion, finance, real estate, construction, health, and startups.- Develop media plans and execute campaigns based on defined KPIs in collaboration with clients;- Daily optimizations for Google Ads, Facebook Ads, and Programmatic campaigns;- Prepare weekly/monthly.

Jul 2019 - Aug 2020

Performance Analyst

Campinas, Brazil

In charge of strategizing and executing performance campaigns for clients across various industries, including B2B, education, healthcare, and apparel.- Perform daily optimizations for campaigns on Google Ads, Facebook Ads, Linkedin, and CRM campaigns.- Develop reports and present achieved results and KPIs.- Analyze campaign data to formulate new media.

Jan 2018 - Jul 2019

Media And Performance Analyst

Campinas, Brazil

Responsible for strategizing and executing performance campaigns for clients across diverse sectors, including the automotive industry, B2B, healthcare, retail, and startups.- Perform daily optimizations for campaigns on Google Ads, Facebook Ads, Linkedin, and CRM campaigns.- Develop reports and present achieved results and KPIs.- Analyze campaign data to.

Mar 2016 - Dec 2017

Digital Marketing Analyst

Campinas, Brazil

- Develop the strategy and execute performance campaigns for the various products of the company.- Optimize campaigns on channels such as Google Ads and Facebook Ads.- Create CRM funnels and segment the company's lead databases.- Develop dashboards and reports to monitor and track progress toward goals.

Jan 2015 - Jan 2016

Marketing Assistant

Campinas, Brazil

- Assist in the execution of marketing strategies, including Google Ads campaigns, newspaper and magazine advertisements, and the creation of internal and external promotional materials.- Collaborate with partners to explore new communication channels for marketing.- Aid in budget control for the marketing department.

Jan 2013 - Nov 2014
Team & coworkers

Colleagues at Natura

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1 education record

Michel Lima education

FAQ

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What company does Michel Lima work for?

Michel Lima works for Natura.

What is Michel Lima's role at Natura?

Michel Lima is listed as Conversion Rate Optmization | Data Analytics | Web Analytics | Growth Marketing | A/B Test | Mobile Marketing | E-commerce at Natura.

Where is Michel Lima based?

Michel Lima is based in São Paulo, São Paulo, Brazil while working with Natura.

What companies has Michel Lima worked for?

Michel Lima has worked for Natura, Anota Ai, Kabum!, Facily, and Uzzo Pay.

Who are Michel Lima's colleagues at Natura?

Michel Lima's colleagues at Natura include Parisa Baghbanpoor, Vania Cavalcanti Cavalcanti, Ruth Osorio Baeza, Ivonne Janette Ravanal Sagredo, and Samuel Inchima Castañeda.

How can I contact Michel Lima?

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What schools did Michel Lima attend?

Michel Lima holds Publicidade E Propaganda, Marketing from Pontifícia Universidade Católica De Campinas.

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