Soumita Chatterjee Email & Phone Number

Maintaining strategic long-term relationship with 10+ stakeholders. Helping to build marketing strategies and drive key customer lifecycle engagement from Acquisition to RetentionLeading a cross-functional team of 30+ Data Analysts, Scientists and Engineers.

Bangalore Urban, Karnataka, India

Bengaluru Area, India

Bengaluru Area, India

Greater Seattle Area

• Analyzing campaigns running on Social media platforms like Facebook/LinkedIn for a large technology client
• Perform adhoc analysis on agency and multi-touch attribution data consisting click, view & conversion attributes for paid media
• Managing team of 5 people working on multiple campaign related projects
• Actively engaged in developing new business, working on sales collateral and hiring new resources

Bengaluru Area, India

• Build a sensing engine that will identify current business health in order to find out top opportunities/risks for the client which will in turn help them to increase, cut-back or rearrange inventory to take advantage.
• We identify the trends in different sub groups of client’s entire portfolio like trends were identified at style level, classification level, silhouette level etc.
• In order to identify trend, we used ETS (Exponential Smoothing technique) and HW (Holt Winters method) techniques and find out the slope for each items present in the above mentioned subgroup
• Final conclusion based on the sign of the slope component for the best fitted model (best model identified as having lowest RMSE)

Bengaluru Area, India

• Analyzing different campaigns by segmenting correct set of target audience for the campaign. Also monitoring and reporting the success of the campaign
• Worked on providing recommendation for an Indian Ecommerce client by looking for combinations of products that frequently co-occur in transactions using Market Basket Analysis
• Worked on providing the true price of new cars for various segments in order to maximize market share and revenue, remain competitive in the market and maximize the gross margin using an analytical approach comprising.

Mumbai Area, India

• Worked on predicting policy life expectancy model to predict how long the policy will stay with the insurance company using logistic regression
• Calculated customer lifetime value which is a function of policy life expectancy, probability of cross selling a new policy to the particular customer household and future revenue generation from the cross sold policy..
• Worked on building a framework to track the survival of the orphan policies. Orphan policies are identified as the policy for which agent was attrited from the insurer. Orphan policies are then assigned to new agents.

Howrah

part time lecturer

Master’S Degree, Statistics, First Class

Bachelor’S Degree, Statistics, First Class

Higher Secondary, Science, 8.1

Master'S Degree, Statistics