Soumita Mukherjee Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Roles & Responsibilities:- Leads data analytics team.- Responsible for delivering end to end analytics solutions for retail giant - WALMART.- Responsible for strategic planning, customer targeting and post campaign tracking to increase sales by targeting potential customers.- Modelling, interpreting models, trouble-shooting issues and making recommendations.- Leveraging processes by enhancing the existing approach and adding new processes and models.- Works in consumer targeting strategic planning, execution and measurement services to maximize sales and optimize an US retail giant’s investment in promotional activities.- Campaign targeting and post campaign performance tracking.- Identifying potential customers and segmentation of consumers to increase sales and effectiveness of campaign process.- Model development using machine learning algorithms like Logistic regression, Lasso regression, Ridge regression, Random Forest on 100M+ records of data with 40k+ variables.- Developed a Non-buyer model to increase sales where non buyers are targeted.- Scoring the developed models on current data.

Bangalore Urban, Karnataka, India

Roles and Responsibilities:- Manage day-to-day delivery independently by managing projects in close collaboration with clientcontacts for retail giants like Walmart.- Role involves working under dynamic, challenging conditions, including having to turn around projectsin specified deadline.- Proficiency in data manipulation/mining tools like Python/R/SQL required to work with Big Data.- Identifying new techniques and processes to streamline and increase efficiency and effectiveness ofcurrent work-streams.- Model development using machine learning algorithms like Logistic regression, Elastic net model.

Master'S Degree, Statistics

Bachelor Of Science - Bs, Statistics Honours

All India Senior Secondary Certificate Examination, Science, 90.25%

Central Board of Secondary Education

All India Secondary Certificate Examination, 8.4 Cgpa

Central Board of Secondary Education