Sourabh Mukherjee Email and Phone Number

Responsible for Digital Growth of Auto verticals Leading Digital Brand Management & Strategy GTM and Scaling new initiatives / Travel segment .Working closely with Business and Finiance team to improve business P&L , Cac and efficiency New channel explorations and growth marketing Aligning product stakeholders with interventions to improve quality and reduce cac Responsible for Digital Growth of Auto verticals Leading Digital Brand Management & Strategy GTM and Scaling new initiatives like / Travel segment . Working closely with Business and Finiance team to improve business P&L , Cac and efficiency New channel explorations and growth marketing Aligning product stakeholders with interventions to improve quality and reduce cac

Responsible for New initiatives at Dishpal - Managing Product Marketing & Lifecycle Management - Acquisition Engagement- Stakeholder Management- Responsible for New initiatives at Dishpal - Managing Product Marketing & Lifecycle Management - Acquisition Engagement - Stakeholder Management

Heading the entire digital and performance marketing for DAILYHUNT - Driving customer Acquisition & promoting DAILYHUNT App in various channels.- Coordinating between product, tech and editorial teams to curate the best performing digital campaign with decrease in acquisition spend by 20% and increase in retention rates by 15%- 100% increase in DAU’S within 3 months.- Implemented Google Firebase and FB SDK integration for all digital campaigns resulting in better conversion rates and less CPA with all the time best retention rates- Improved CPD1 and CPD7 retention rates by almost 15% in 6months and still improving- Rigorous data and analytics driven approach, Have been able to scale up the acquisition campaign by 10 times in 6 months within our KPI’S.- Creating marketing strategy to develop online ecosystem, increasing digital penetration through product funnel and digital marketing- Regular market research by calling our consumers and taking their inputs for better customer satisfaction and campaign performance.- Leveraging Digital analytics and insight to build customer understanding, creating feature/program funnel and segmented campaigns to drive digital transactions- Strongly working on creatives strategy (Video, Display, Vertical, horizontal etc.) resulting in better acquisition and retention metrics- Programmatic & DV360 - Raised DB and DVB’S acquisition and retention rates with best programmatic practices as a scale up channel- Capitalised on the OEM’s, Affiliates and other strategic partners to drive high retention rates along with quality acquisitions- Actively involved in Print and Radio strategy for Dishpal with a single AIM to increase App users.- Proactively optimising re-engagement campaigns to increase app opens and increased retentions- Driving ASO strategies - Working on best ASO practices, resulting in improved CTR% and organic acquisitions

-Lead a Marketing team of 9 Members - Streamlined Marketing & Sales Operations - Responsible for Planning, forecasting, and execution of marketing campaigns & strategy.- Achieved Target ROAS of 7- 10 On Website Sale .- Worked with Market place Pocs to Drive Roas of 25 at Acos of 8%.- Scaled business from 10 Lakh to 1.5 Cr Monthly In the span of 6 months - Optimized Acos from 20 to 10 % on Channels Like Google / Fb & 8 % on Marketplace- Worked with affiliates / partners setting & scaling them - Responsible to training, performance evaluations & Upskilling team to match needs of business

1. Website - Oversees and enhances the UI (user interface) and functionality of the website and all other multimedia outreach efforts, including mobile marketing to create better member engagement and responsiveness. 2. Content - Responsible for identifying, creating, and leveraging content to web-based technologies that reaches key audiences. Content can range from intricate new tools and functionality to downloadable industry specific white papers, reports, video and collateral.3. X-Change collaboration – Actively manages the Association’s collaboration tool, X-Change, to increase participation and awareness of Apparel member engagement and maximizes functionality of tool and encourages member use of content/services. Identifies moderators for forums and trains on active use.4. Media & Technology - Produces new innovative, user-friendly content for programs such as social media, , short-format videos, commercials, podcasts, and A/V presentations.5. Revenue Opportunities - Identifies new revenue producing opportunities generating from the website, multimedia, and other product and service platforms. Researches market potential and develops business plans to support validity of product offerings.6. Product Development - Leads or supports new product development by creating new products and features appealing to target audiences. Reviews and scrutinizes the quality of all deliverables and ensures budgetary requirements are met.7. Planning/Execution - Develops, organizes and executes effective project plans with timelines, budgets and business processes identified. Collaborates with other departments/stakeholders/vendors to implement a coordinated launch plan successfully.8. Analytics - Defines key metrics and successful measures for all projects and reports results to stakeholders quarterly. Monitors data integrity consistently and initiates improvements continually.

I review and analyze clients existing online advertising campaigns, and provide educated strategies designed to increase web traffic and improve ROI. I provide consultation for Search Engine Optimization (SEO), Pay Per Click Advertising, Web Development, Email Marketing, Display Advertising, Remarketing, and Ecommerce. I manage all outside agency relationships and work with our internal marketing team to develop strategies for growth.• Maintains and executes marketing calendar and strategy to drive and execute effective marketing campaigns, ensuring a consistent brand image and alignment with company goals• Establishing formal methods and processes of acquiring and communicating critical market insight that will drive current sales growth initiatives and commitments to new product offerings.• Develop fresh ideas aligned with company objectives and work across departments to sell strategies and initiatives internally.• Pursue expert-level market insight of HVAC/R and adjacent markets as a means of identifying market/product opportunities and competitive threats.• Maintain all written copy and graphic design assets, including video, for website, products, print, and digital.• Play a pivotal role in contributing to strategic direction, driving product management and customer segmentation decisions to resolution, and executing marketing initiatives.• Drive execution of initiatives with CMO and team through appropriate pathways.