I am a Group Head at Adfactors PR, a leading communication consultancy in India, with 20 years of experience across journalism and public relations. I lead brand reputation, and strategic mandates for domestic and multinational brands.My core competencies include project planning, corporate and brand reputation, thought leadership, 360-degree strategy development, crisis communication, content development, influencer outreach, and social media. I have a PG Certificate in Digital Marketing and Communication from MICA, and I have completed executive programs on leadership and management from ISB and IIM Calcutta. My mission is to help my brands create positive and impactful conversations and perceptions among their stakeholders, using innovative and integrated approaches.