Stryve is all about smarter B2B digital marketing. From tech to agriculture, I work with a wide range of clients. They’re doing amazing things in their spaces. It’s my job to push them even further.

The School of Media and Design offers dynamic programs that span all aspects of media, communication and design. Provided instruction for Integrated Marketing Communications Branding Strategy courseTaught a group of 20 post-graduate university and college graduates

Managed the launch of the Eat, Shrink & Be Merry Cookbook brand into the U.S. market under the guidance of David Chilton (Dragon's Den and Wealthy Barber)Created sensitivity analysis for multiple business to consumer distribution optionsExecuted a multichannel marketing campaign which included the re-launch of the brand's website, public relations radio campaign, blogger engagement campaign, creation of video blogs and radio advertising campaign

Assistant manager to the national re-launch of a packaged goods brand with a $9M marketing campaignConducted market analysis and developed market strategyEnsured branding consistency between multiple marketing channels and retail distribution points Performed product pricing analysisPerformed the analysis that resulted in a packaging and design changes for a nationally distributed retail product

Worked in the marketing communications departmentManaged Google AdWords campaigns on behalf of the MarCom team

Worked within Financial Advisory Services divisionAnalyzed the financial health of various companies and participated in the restructuring recommendationsNetworked with C-Level clients from major Canadian Banks and Law Firms