Yumi Chow Email & Phone Number

Stryve Marketing is a B2B digital marketing and design agency that’s all about growing together. We’ve helped enterprise marketing teams and scale-up companies create digital experiences and touchpoints that drive growth. Our approach is holistic and consultative, regardless of which tactics we’re executing.We take a technologically agnostic view when it comes to client projects. Examples of technologies we use every day include WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, Meta Ads, Google Analytics, Hotjar, Google LookerStudio, and Pantheon.

• Wrote, edited, and distributed client-approved pitches and press releases for 7 Canadian artists, including JUNO-nominated Amanda Sum, Mia Kelly and Jerry Sereda• Coordinated and secured coverage with prominent media outlets, including CTV Morning Live, Tinnitist, and Exclaim! Magazine

• Built comprehensive contact lists of national and American media outlets using Google Sheets, enabling effective media outreach and establishing valuable relationships with key journalists• Compiled and sent weekly reports for 8 artists, including Francois Klark and Francis Arevalo, demonstrating the impact of our PR campaigns

Ontario, Canada

• Assisted the development of the Action Request Management System (ARMS) by updating critical procedural documents, creating 7 tutorial videos using DaVinci Resolve, and conducting user acceptance testing (UAT) for external online forms• Collaborated with a cross-functional team to conceptualize, plan, and execute an all-staff meeting for 65 branch members, resulting in an engaging experience for all participants

University Of Guelph

• Developed and implemented a dynamic content strategy across Facebook, Instagram and Twitter, resulting in a 300% surge in Instagram followers in 8 months• Researched, wrote, and edited content for 6 blog posts to spread nutrition information (snapuofguelph.wordpress.com), leading to a 150% increase in annual website users

Guelph

• Designed relevant, on-brand social media content to build a strong social media presence on Instagram (@SNAPUofGuelph), tripling following and increasing the average number of user interaction by 500% in 12 months • Leveraged survey data to develop targeted social media content, including collaborations, contests, and videos, resulting in increased event turnout and generating buzz for the organization

Guelph

• Provided administrative support to the Students Promoting Awareness of Research Knowledge (SPARK), ensuring the smooth running of the office• Designed and implemented an effective training program for future office assistants using Microsoft PowerPoint, resulting in increased efficiency and productivity in the office

• Led a team of 5 youths to design and paint 3 murals in the community to promote positive messages of diversity and acceptance• Maintained effective communication with supervisors by monitoring project progress and reporting key milestones to ensure projects were completed on time

Bachelor Of Applied Science - Basc, Applied Human Nutrition, 4.0 Gpa

Activities and Societies: SafeWalk, English Learning (ELP) Buddy Program, Student Nutrition Awareness Program (SNAP)With a Certificate.

Graduate Certificate, Digital Media Marketing, 4.0 Gpa

High School Diploma, 3.9 Gpa

Activities and Societies: President of Riverdale Environmental Action League (REAL), Vice President of External Communications of Healthy.