•Driving revenue and earnings for Geographies like UK, AU, CA and Europe achieving 30% YoY growth.•Managing multiple digital marketing channels SEM (Google, Bing), social media (FB, Instagram, Pinterest, TikTok) email, Criteo and Affiliate with substantial marketing budget and ROAS.•Develop and execute comprehensive brand strategy, positioning, messaging, and unique value proposition.•Drive collaborations / partnerships with industry and trade bodies, online events. Scouting and on-boarding channel partners, influencers through various programs. •Managing product through roadmap, enhancements, in-depth market research user experience (UX) and testing, conversion rate optimization.•Regular coordination with operations and customer service to improve service delivery, resolve grievances within TAT.•Managing third party marketplace business with Amazon and Ebay with more than 50% YoY growth.•Analyze and provide ecommerce and marketing analytics, industry trends, competitors and MIS reporting. Exposure to various tools like Adobe Omniture, GA4, Power BI, Tableau, Looker •Successfully managing a cross functional team.

•Responsible for P&L, top line and bottom-line of the ecommerce business of House of Beauty (HOB)•Develop business plan including the annual budget for Ecommerce outlining objectives, strategy, tactics and milestones to achieve overall financial goals for product sales, margin & operating income.•Manage and provide advice in all ecommerce related IT technologies, platforms and emerging technologies/practices•Responsible for digital marketing, customer acquisition, paid and non-paid campaigns, SEO and SEM, analytics and reporting•Analyze and provide ecommerce and marketing industry trends, competitors, distribution channels and customer base•Analyze web usage trends and improve or add functionality to platform and APP•Operational Excellence - Drives functions to achieve quality and on-time delivery metrics•Work closely and coordinates with all stakeholders including Operations, Project Management, IT to develop appropriate processes and resource requirements to drive Ecommerce business results. Collaborates support functional teams like Marketing, IT, Supply Chain & Logistics, Customer Care, Finance & Accounts to execute company initiatives.

Aarong is a chain of lifestyle departmental stores specializing in ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across Bangladesh.•Develop and enhance the ecommerce platform of Aarong ( https://www.aarong.com/ ) with focus on awareness and reach and revenue growth.•Launch International eCommerce (B2C) across North America and Asia as well as explore marketplace alliances with Amazon.•Launch APP and subsequent enhancements with strong focus on improving UI/UX and new customer acquisition. •Online product mix with significant improvement in product selection and assortment.•Spearhead the adoption of new technology platform and keep updated with new technology developments.•Build and develop cross-functional and high-performance team.•Build an Omni-channel strategy to leverage the brand equity of Aarong and Improve customer experience across all digital touch-points. •Establish ecommerce as sustainable and revenue generating business.

Promoted by DTDC along with an aggressive ex-Alibaba colleagues, BFME aims to be the Gateway to Indian Marketplace for small and medium International sellers. Headquartered in Hong Kong, BFMe.in is designed to be a Cross-Border eCommerce marketplace and platform to serve overseas sellers with logistic support, payment gateway,online shop building, operation support, Big data and product marketing in India.• Spearheading India business by conceptualizing and implementing integrated marketing as well as business management strategies for developing and positioning the brand to achieve company's objective• Leading a team of 15 professionals and setting up the retail operations with the accountability of developing long and short term strategic plans, retail business initiatives with the complete P&L accountability• Establishing the short and long term product strategy for every major product category with the accountability of sourcing, compliance, quality, finance for the region with complete operations & profits• Managing all the SBU's, overseeing the entire end to end activities of the JV and driving merchant acquisition at Europe, South Korea, Japan, HKG and China• Conducting price and margin negotiation, setting up contract, ensuring to achieve significant savings with the accountability of building multiple category with strong focus on operations and end to end service delivery and logistics• Providing strategic and innovative inputs in the Website launch and promotion across multiple mediums, managing Online and Offline marketing, User acquisition and retention, DTDC leverage, KOL and user engagement• Initiating International Logistics (B2C, B2B2C) between DTDC Intl and OTEL with special focus on import services, first mile, mid mile, last mile, custom clearance, etc.

• Responsible for managing one of the SBU providing home and real-estate solution. Spearheading the ecommerce vertical, vendor on-boarding, listing, agreements, ToT, process flow, consumer behavior, payment mechanism as well • Working closely with product and technology to implement best ecommerce practices.

Kinivo (BlueRigger) offers innovative consumer electronics products that help customers in their home, at work or when they are on the move. Our products are conceived & designed in USA and manufactured in state of the art factories, overseas, with a strong emphasis and dedication to quality assurance and top of the line manufacturing processes.• Marketplace Owner to manage the Canada and India businesses with the accountability of planning, developing and sustaining the business. Handing business revenues worth 3 million USD across North America and India• Implemented the best practices of online marketplace management across various ecommerce channels, including Amazon, Newegg and Flipkart for numerous processes right from manufacturing to end customer delivery and further feedback• Spearheaded a cross-functional team of people for order management, procurement and finance and customer service. Developed and innovated new product concept, agreed on the product pricing, margins, promotions and offers based on the overall cost structure, competition and business objective• Responsible for various business metrics, including revenues and margin growth, customer acquisition, category and sub-category growth, managing ageing stock, working capital and inventory management and maintaining overall business health

• Establishing and structured the Flipkart business and implemented Flipkart service delivery model in the East with significant track record of success in driving acquisition & management of partners at regional & national level• Achieved 50% growth in product shipments and 40% growth in catalog from May’11 till date with an overall increase of 60% in business from May’11 for Eastern region • Awarded the Best Performing Retail Manager (Alexander Award) in Flipkart in Jan’2012 as well as received the Highest performance ratings in successive appraisals held in Jan’12 & July’12 respectively

Payback ( formerly imint ) is the card business arm of Germany-based Loyalty Partner, an American express group company, which provides loyalty management solutions through its Payback bonus scheme. It runs the biggest loyalty program in Europe.• Responsible for Partner Engagement, Sales, marketing and Operations of i-mint in East and acquisition and development of retail merchant base in Kolkata & East for loyalty (i-mint) participation• Acquired around 150 retail merchants for CRM & loyalty participation in Kolkata & East and managed the implementation of i-mint service delivery model in East• Meticulously managed the acquisition & managing of Regional & National partners; effectively led the Channel sales through DST teams

• Instrumentally managed the hyper-market with a monthly sale of 70 lacs whilst leading a team of 60 people, right from recruitment to training and development and manpower planning• Achieved sales growth of 56% from Sep 2007 to Aug 2008. Received the Best Hyper Store award all over India (across 393 stores) on operations process audit• Rated “first” in quality process audit across 30 stores all over east zone and hold credentials in bringing down the scanning percentage from 78% to 98% leading to more customer satisfaction, less time spend in cash tills

Project Name: Understanding & Analyzing -> Distribution of PEPSI products in West Bengal.Objective: Studying the distribution channel & understanding the hub & spoke model and "go to market"Strategies. Duration: 9 Weeks