Pix Transfers Out Team

Insurance Growth Team

Disrupting the Insurance market by launching innovative digital products- Launched and scaled Nubank Parcela Segura for 10+ million customers- Managed the whole product development and played product operations, squad lead, research and design roles- Complex stakeholder management between three different business areas- Increase from 7% to 16% conversion keeping product principles aligned with the business strategy

Catalizando a aprendizagem sobre gestão de produtos digitais ;)

Digital product management targeting micro individual entrepreneurs (MEI)- Complex roadmap prioritization of 5 products under the same team management- Definition of retention and growth strategies to align financial and non financial products- A/B tests to validate hypothesis related to credit card and bank account cross selling

Scaling Digital Analytics operations in more than 40 channels, by means of products that provide autonomy, guarantee governance and quality on the whole data lifecycle• Product Discovery to build a data quality strategic roadmap for many squads;• Customer service redesign, reducing by 22% the waiting time;• Google Analytics 4 use case implementation to define strategic plan to large scale adoption;• Continous improvement on user journey self service for digital channels tagging.

Adobe and Google Analytics data ingestion for banking operations in Hadoop environment and growth products to optimize digital marketing campaigns.• Offline data integration MVP to optmize digital media funnels, increasing by 200% users qualification and return over investiment;• Digital media data synchronization MVP, increasing campaigns match rates over 85%; • Responsible for data ingestion and quality, attending the whole product lifecycle and pivoting in a providers change context;• Requirements definition, prioritization and design of products in Amazon Web Services and Google Cloud Platform with stakeholders.

In charge to govern the set of offerings in digital channels• Results management and efficiency studies on the set of offerings using data analysis to reduce in 50% the number of campaigns, maintaining efficiency and revenue trough many product funnels. • Restructuring the CRM campaign creation journey for 4 business units, using Kaizen methodology;

In charge to govern the set of offerings in digital channels• Controlling audiences supply for CRM campaigns and operating the set of active offerings in digital channels.

More than on thousand trips, more than one thousand people and living diversity in practice

Work and Travel program in a multicultural experience, working on many roles at the restaurant kitchen