Sow Wee Ng Email & Phone Number

Singapore

- Lead comprehensive digital and traditional marketing initiatives, enhancing the educational journey for postgraduate and undergraduate portfolios through targeted campaign strategies.- Mastermind data-driven marketing campaigns, leveraging advanced analytics to surpass KPIs and enhance user engagement significantly.- Spearhead the Kaplan Open House marketing initiatives for 2022 and 2023, setting new benchmarks in performance and attendee experience.- Cultivate robust partnerships with international university affiliates (UK, Ireland, Australia), synchronizing multinational marketing efforts and enhancing global outreach.- Oversee the production of high-quality marketing collateral from concept through to distribution, ensuring brand consistency and strategic market positioning.

Singapore

- Orchestrated comprehensive marketing communications across multiple channels, including digital platforms, travel fairs, and print media, significantly enhancing event visibility and participant engagement.- Managed four major travel fairs as the principal marketing communications manager, collaborating closely with creative studios, digital marketing teams, and external partners.- Pioneered social media content strategies that maintained high engagement levels during the COVID-19 travel restrictions, showcasing adaptability and forward-thinking.- Maintained productive relationships with internal and external stakeholders, facilitating seamless communication and supporting marketing objectives to drive project success.

Singapore

- Directed marketing communications for multiple fronts including branding, product launches, and BAU collateral, significantly boosting brand recognition and market presence through strategic event orchestration.- Successfully launched a new brand and modernized website for the catering division, incorporating an integrated ordering system that improved operational efficiency and customer service.- Managed the execution of major events such as the lucrative Chinese New Year bazaar and a highly acclaimed Dinner & Dance event, increasing community engagement and enhancing brand visibility.

Singapore

- Played a pivotal role in the launch of the PAssion Silver programme, significantly enhancing the quality of life for hundreds of thousands of senior citizens through valuable resources and support.- Led the Welfare Committee, orchestrating a variety of events including festive celebrations and team-bonding activities which bolstered team morale and reinforced a cohesive company culture.- Managed comprehensive marketing communications materials for websites, applications, and events, ensuring cohesive and effective brand messaging across all platforms.- Effectively coordinated with key partners to deliver impactful marketing campaigns and events, aligning with strategic objectives to maximize outreach and engagement.

Bachelor In Science (Marketing), Marketing, 3.47

Diploma In Marketing, Marketing, 3.2

Activities and Societies: President of Mentoring Club