Marketing Manager
Current• Orchestrate best-in-class marketing plans, from defining campaign goals and crafting compelling messaging/CTAs, to managing multi-channel distribution, establishing success metrics, to propel brand reach and generate qualified leads (MQLs).• Own the development and performance of growth-focused Email marketing campaigns across the lifecycle designed to engage key targets • Own and refine the audience segmentation strategy, making adjustments to improve open rates, click thru rate, and conversions. • Create and scale up digital-first marketing campaigns from ideation to execution tailored to diverse national and international audiences., analyzing data and insights to optimize performance.• Produce valuable and engaging content for website, blogs, Social media pages etc. that attracts and converts target groups with the help of a strong understanding of social media analytics. • Responsible for developing strategies and tactics to boost the company’s Brand reputation and position as a Global leader in the domain.• Update and optimize ImageGrafix Websites with SEO guidelines• Promote and communicate the employee value proposition through various digital platforms.• Create, uncover, and articulate personal and inspirational employee stories to support the employer brand.• Build on awards / certifications / ranking applications for various regions• Implement and oversee global brand guidelines, ensuring a cohesive brand image across regions• Monitor and respond to international market trends and competitor activities• Develop and maintain strong relationships with international media contacts• Craft and disseminate global press releases, statements, and other media communications• Create and manage a content calendar for digital platforms, including social media, blogs, email campaigns, and website updates.• On the ground help at events; in-booth, documenting, set-up and breakdown, and more
