As the founding manager of the digital commerce team in Haleon, I led a team of 3 key account managers and 2 digital marketing managers to fulfill a single goal : Lead company’s growth in a profitable way.𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Plan and oversee digital commerce strategy of 4 core brands: Centrum | Sensodyne | Parodontax | Polident - Build a solid network of partnerships with 15+ e-retailers across Korea - Manage sell-out status and inventory level of 5… Show more As the founding manager of the digital commerce team in Haleon, I led a team of 3 key account managers and 2 digital marketing managers to fulfill a single goal : Lead company’s growth in a profitable way.𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Plan and oversee digital commerce strategy of 4 core brands: Centrum | Sensodyne | Parodontax | Polident - Build a solid network of partnerships with 15+ e-retailers across Korea - Manage sell-out status and inventory level of 5 distributors - Keep team united, motivated, and encouraged to learn in an environment where changes happen every day𝗠𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Delivered $31.5M revenue (36% YoY growth) in 2023 - Achieved 28.5% CAGR 2021 to 2023 - Recorded 70% gross profit for e-commerce channel (highest out of any APAC country) - Successfully launched Centrum NPD - Multi Gummies in 2021. Grew brand to $10M by the end of 2023 - Executed $3m digital marketing budget followed by the importance and growth potential of e-retailers - Sensodyne 2023 Global Competition Final Winner (KR & JP team) - Awarded to attend the 2023 US Open Tennis Final Show less

As the first e-commerce key account manager, I built the e-commerce strategy from scratch to $19M in 2021.𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Form pricing and promotion strategies for all e-commerce - Deliver sell-in targets through maximized sell-out with optimized inventory management of distributors - Build solid relationships with key e-retailers and distributors𝗠𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Delivered 75% CAGR from 2019 to 2021 - Recorded 132%… Show more As the first e-commerce key account manager, I built the e-commerce strategy from scratch to $19M in 2021.𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Form pricing and promotion strategies for all e-commerce - Deliver sell-in targets through maximized sell-out with optimized inventory management of distributors - Build solid relationships with key e-retailers and distributors𝗠𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Delivered 75% CAGR from 2019 to 2021 - Recorded 132% growth for Centrum revenues for the first year of Haleon - Led distributor transition process to redesign go-to-market strategy: Closed 2 less competitive distributors and made new contracts with 3 validated distributors - Secured Centrum Multivitamin as the most gifted product in Kakao Gift Market in Aug 2021 Show less

As the leading group account manager of e-commerce team, I redesigned J&J’s consumer online Go-To-Market strategy. My mission was to drive growth while also training and empowering the e-commerce key account managers.𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Lead direct business project with Coupang - from O2C to sales and P&L management - Educated 4 junior key account managers𝗠𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Saved 5% costs while increasing prices 3% through effective direct… Show more As the leading group account manager of e-commerce team, I redesigned J&J’s consumer online Go-To-Market strategy. My mission was to drive growth while also training and empowering the e-commerce key account managers.𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Lead direct business project with Coupang - from O2C to sales and P&L management - Educated 4 junior key account managers𝗠𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Saved 5% costs while increasing prices 3% through effective direct business with Coupang - Optimized distributor network by closing 2 less competitive distributors and securing contracts with 2 desired distributors𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Lead direct business project with Coupang - from O2C to sales and P&L management - Educated 4 junior key account managers𝗠𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Saved 5% costs while increasing prices 3% through effective direct business with Coupang - Optimized distributor network by closing 2 less competitive distributors and securing contracts with 2 desired distributors Show less

𝗠𝘆 𝗠𝗮𝗶𝗻 𝗗𝘂𝘁𝗶𝗲𝘀: - Led creation of automated cross-border e-commerce platform for luxury brands such as Saks Fifth Avenue and Net-a-Porter - Hired, trained, and managed team of 10

Working for 5 years at a small company, I gained experience in all aspects of running a business. I founded GNC as a distributorship for foreign fashion brands entering Korea. (Havaianas, Minnetonka Moccasin)Within the first 12 months, we achieved $1M in revenue and grew into a company with 7 employees. As Founder & CEO, I was in charge of every part of sales, marketing, finance, accounting, human resources, and business operations.