Steve Payne Email & Phone Number

London, England, United Kingdom

As part of an expanding commercial team, my remit at GB News was to build the commercial insight and strategy function from the ground up; develop and deliver the strategy for taking the GBN brand story and audience insights to current and potential advertisers, combining a range of proprietary and industry standard data sources in order to grow.

I was consulting with Global's Outdoor division to help develop a new market positioning for the Outdoor business as a whole, as well as its individual constituent parts (e.g. London Underground, Airport, Digital OOH). In my time at Global, I also supported the insight team on the creation and delivery of significant and commercially critical research.

London, England, United Kingdom

Employed on a fixed-term contract to develop a new global trade marketing strategy for Future. Key objectives included:- creation and delivery of a new trade marketing strategy to help demonstrate the benefits of Future's diversified portfolio (including print & digital media brands, B2B and email marketing, e-commerce solutions and proprietary tech.

London, United Kingdom

Responsible for overseeing the Insight and Marketing functions for the leading global Out of Home specialist, Kinetic Worldwide. Kinetic is the OOH specialist for all Group M agencies, as well as a number of independents and direct appointments to brands such as Coca-Cola and Tesco. Specific functions of the role included:- Working with management team to.

London, United Kingdom

• Leading the research, insight and strategic planning functions for all Northern & Shell businesses in the UK.N&S was transitioning from a traditional platform-led sell to one based around multi-platform audiences, and.
• Part of commercial management team responsible for setting commercial goals and developing the structure and strategy to achieve them.
• Sales Marketing: creation & delivery of all externally facing materials including overall take-to-market strategy, brand and audience presentations. Present regularly to senior agency and direct clients.
• Trade Marketing: liaising with rostered PR agency to drive positive exposure for our key initiatives.
• Leading proprietary research projects in support of commercial activities – regularly producing consumer insight studies into audience behaviours, advertising effectiveness and market-specific studies.
• Work with the creative solutions team on high-value pitches, providing audience insight, developing and delivering pitches when relevant.

London, United Kingdom

Now responsible for leading the Commercial Planning, Insight and Research function for all AOL UK businesses internationally outside the US and Canada. Brand portfolio made up of owned and operated properties (inc. Huffington Post, AOL.com, Engadget & Techcrunch), as well as platform brands including programmatic platform One by AOL, Marketplace SSP and.

Working across the full portfolio of owned & operated brands in the UK, including AOL, Huffington Post, TechCrunch, Engadget, Parentdish and MyDaily.Key functions of the role:Help drive commercial performance by leading the external positioning of the AOL brands and their audiences to commercial partners (both clients and agencies).Utilise proprietary and.

London, United Kingdom

Responsible for the Commercial Planning and Consumer Insight teams across Future's offices in London and Bath.Key functions of the role:Utilise proprietary & industry research to create compelling & commercially actionable sales collateral across the full Future portfolio - websites, magazines and events.Oversee the commercial positioning of our audiences.

Employed on a rolling temporary contract to provide senior communications planning for a large telecoms client.Lead role in communications planning for branding & direct response campaigns across a range of products.Direct responsibility for a team of five comms planners, whilst leading buying teams in a wide range of disciplines including Digital, press.

My role at Associated was to draw together the various national and local print titles, online properties and other elements of the business in order to generate incremental commercial revenue. Key responsibilities;Generation of incremental advertising revenue through platform and brand agnostic utilisation of the Associated and Northcliffe portfolios.Work.

As an expanding multimedia company, Emap Advertising required a leader with communications planning skills to best maximise revenues from their market-leading brands. This new role was established to ensure brand strength was leveraged and that staff in all disciplines understood the role played by their medium. Key tasks included;Development of.

Career path 1998: Graduate. 1999: Planner/Buyer. 2001: Account Manager (Planning). 2003: Account DirectorAs Account Director my role was to oversee a team of five planners on the Vauxhall, Saab and Daewoo/Chevrolet brands, reporting into the Board Account Director. Oversaw an annual media budget of £80m, with key planning responsibilities for print and TV.

Communication Studies, Advertising

Education record