Spencer Foster Email & Phone Number

Winston-Salem, Nc, Us

Clients: Google for Education, Google AdMob, Google Ad Manager

Winston-Salem, North Carolina, United States

In this role, I was responsible for executing digital and social strategy for clients through monthly social content, PR campaigns and influencer programs in support of broader campaign strategies.• In 2022, I led the PR campaign for the launch the Char-Broil Cruise Grill which included a virtual press event attended by over 20 journalists from relevant media outlets. The campaign helped the brand earn best-in-category awards from Popular Mechanics and Good Housekeeping.• Two simultaneous influencer campaigns I managed for Scott’s Miracle-Gro and sister brand Bonnie Plants saw over 50 pieces of content from 20 micro- and mid-tier influencers earn over 1.5M impressions with engagement rates that exceeded industry metrics by 75%.• In May 2023, I helped lead the launch of the NAPA Auto Parts TikTok channel. Each month, I filmed and edited a mix of planned and trend-related videos for the channel alongside contracted influencer content.

Winston-Salem, North Carolina, United States

Responsibilities include:• Helping develop strategic plans and executing them, including the development ofpitches, pitch materials, media training for spokespeople and interview coordination• Driving efforts that secure relevant earned media for consumer brands• Monitoring and identifying relevant real-time opportunities for PR consideration• Developing and coordinating influencer campaigns for national consumer brandsThe Variable Vanguard [Diversity & Inclusion Board]:Currently serving on the inaugural Diversity, Equity and Inclusion Committee (The Variable Vanguard) for The Variable. Responsibilities include:• Designing a monthly educational newsletter to keep company abreast of diversity initiatives, as well as ongoing issues affecting marginalized communities • Organizing diversity programs and initiatives for Variable employees• Engaging in regular discussions with Vanguard Board members on diversity-related topics• Coordinating diversity workshops with outside facilitators for over 75 employees• Received professional development support from a contracted DEI consulting firm• Participated in workshops related to diversity, equity and inclusion. Workshopsincluded Bias in Hiring and Whiteness/Implicit Bias

Greater New York City Area

Brooklyn, New York

Support senior staff on press campaigns from conceptualization to completion for a wide range of clients including musicians, events and venues. Responsibilities include writing press releases, securing national print and online placements, reaching out to local markets for tour press coverage and hiring and training of interns.Clients include: Grizzly Bear, Lee Ann Womack, Tash Sultana, Taj Mahal + Keb' Mo' (TajMo), Valerie June, Tedeschi Trucks Band and Larry Campbell + Teresa Williams.

New York, Ny

• Balanced roster of 15+ clients at a time, including managing and assisting campaigns• Work with media partners to promote client assets, including audio, video and lifestyle branding• Manage company social accounts to promote press hits and ongoing campaigns• Consult clients on effective social media practices

Greater New York City Area

Greater New York City Area