Spencer P. Sheaff Email & Phone Number

• Partner with District Sales Managers to give strategic direction on pricing, supporting 8 Midwest teams from Minnesota to San Antonio.• Guide strategic sales through underwriting process.• Motivate sales professionals to improve product attachment on new sales.• Provide insight into large sales to internal stakeholders to ensure smooth onboarding and service levels.• Review and approve discounting on core segments of profitability.• Collect and curate competitive intelligence from sales.

West Des Moines, Ia

• Oversaw launch of spin-off company website, ensuring continuity of service and compliance with legal restrictions on brand.• Planned annual sales kick-off meeting with $10,000 budget, securing a keynote speaker, client testimonial, prizes and team-building activities.• Shepherded deals from up to 15 sales professionals through underwriting and proposal process.• Updated employee benefits proposal templates and prepared over 200 benefits proposals with side-by-side comparisons.• Developed and enhanced narrative proposal templates for sales professionals.• Copywriting for blogs and published materials.• Transformed data from disparate sources into actionable intelligence for underwriting department.• Created weekly reports for managing sales activity, analyzing marketing efforts, and tracking underwriting contingencies.• Prepared agenda for weekly, monthly and quarterly meetings of sales professionals and managers.• Earned Achievers Club award for 2018.

Des Moines, Ia

Developed stunning advertisements for use on Google AdWords; Grew Google AdWords Search impressions on existing campaigns by over 200 percent in less than two months, while increasing CTR by 1.5 percent.

Des Moines, Iowa Area

Scheduled guests for morning show "Jon Leonetti in the Morning"; Wrote copy for morning show.

Des Moines, Iowa Area

Built multi-channel ROI reporting tool, giving leaders the company’s first look at impact of the Business Development team’s impact; Evaluated primary target audience through firmographic and demographic research; Tested impact of multiple approaches to email marketing; Showcased the level of effort and utilization of the Business Development’s Events Team; Facilitated sales synergy discussions by quantifying and segmenting shared industry opportunities; Trained multiple users on Aureon’s usage of Microsoft Dynamics CRM; Converted sales processes for Aureon Contact Center from spreadsheets to Microsoft Dynamics CRM; Managed data integrity, performing de-duping and merging techniques for leads, accounts and contacts to maintain data cleanliness; Provided enterprise-wide reporting on client and prospect data, identifying trends or changes in existing behavior; Collaborated to build a comprehensive strategy for collecting and managing necessary data and integration points; Acquired and scrubbed prospect information; Acted as primary owner of marketing automation tool, Act-On.

Des Moines, Iowa Area

Craft marketing and promotional content, images and strategies; Extract insights from data manipulation and analysis; Research emerging trends and market opportunities; Sharpen skills of sales personnel; Manage dynamic multi-medium marketing campaigns from design to implementation to follow-up analysis.

Des Moines, Iowa Area

Assist with preparations for the National Speech and Debate Tournament; Assist with the development and execution of special programs (including Light the Stage, Lego Building for Change, and Communicators in the Classroom); Review video resources; Provide technical support for webinars; Brainstorm, implement and review resources for competitie speech and debate events; map out multi-layered initatives; Research and reporting.

Author a multi-million dollar grant proposal (application pending); Design a researched experiment on the impacts of debate on deeply held worldview beliefs; Distill over 1000 survey responses into recommendations and action steps for organizational strategic planning; Plan and run logistics for interscholastic debate events in two separate cities.

Des Moines, Iowa Area

Surveyed and wrote recommendations on best practices in state government; modeled complex financial decisions for county departments; developed training programs for government employees; engaged in organizational assessments and performance audits of government operations; responded to requests for proposal from state and local governments; researched current marketing opportunities with target clients.Client engagements have included: the State of New York, the State of Oregon, the State of Vermont, Montgomery County, Maryland, and the Public Lighting Authority of Detroit.

Des Moines, Iowa Area

Aided the National Forensic League National Council's division of management attention for growth and sustainability projects by reviewing data, editing and revising proposals, and calculating growth trends; Reviewed participant and team performance at the largest academic competition in the country and league performance at creating success; Managed and supported logistics at the National Forensic League National Tournament in its largest iteration ever in Indianapolis in June of 2012.

Des Moines, Iowa Area

Compile research to determine the conferences position on legislative priorities for the next Iowa legislative session; Attend caucus meetings to learn election strategies of state political parties; Participate in national conference calls on subjects of interest to the conference; Lead outreach and aid planning on state-wide social action meeting, occurring in October.

Washington D.C.

Write, edit, and post blog entries on both www.makeusstrong.com and www.operationfree.net; Ghost-write editorials published on the Huffington Post and in op-ed pages nationally; Assemble research on media penetration; Prepare press releases and advisories using VOCUS; Review events for message consistency; Facilitate communications to specific reporters via research.

Satisfy and fulfill customer expectations of quality, cleanliness, and speed of service; Predict and adapt to daily, weekly, and monthly business trends; Lead crew to perform job expectations, using methods of teaching, coaching, correcting, and soliciting feedback; Plan, chart, and implement future shifts with eyes towards goals and targets, crew improvement and performance, and self-reflection and improvement; Maintain equipment, product stock levels, cash control, and security operations on site.

Ithaca, Ny

Mentored students through the preparation of two 6-8 minute speeches; Graded objective and subjective assessments of student skills; Assisted planning for classes; Substitute-taught in instances when the professor was out of town.

Compiled data on donors into a central database used for fundraising; Aided the National Forensic League National Council's division of management attention for growth and sustainability projects by reviewing data, editing and revising proposals, and calculating growth trends; Prepared implementation of a nationwide partnership between NBC and the National Forensic League by finding and cross-referencing National Forensic League data with NBC broadcasting markets; Managed and supported logistics at the National Forensic League National Tournament in its largest iteration ever in Dallas in June of 2011.

Master Of Business Administration - Mba

Bachelor Of Arts, Government

Expanded my knowledge of the world - history, art, public policy, philosophy, and much more - through classes, extracurricular activities.

Education record

Activities and Societies: Speech and Debate (Overall NFL Points: 1995 – 33rd Nationally; Premier Distinction; National Forensic League.