1: Develop and implement user strategies for DiDi’s fuel industry, targeting different user profiles to achieve business objectives in user acquisition, activation, and repurchase.2: Responsible for the construction and optimization of user journey product capabilities to enhance user transaction metrics.

1. Engagement：Built the Fliggy and Hotel membership system from scratch, connecting with 24 high-star-level hotels, resulting in a growth from tens of thousands to nearly tens of millions in membership scale. Increased membership price coverage to 70%. Utilized the RFM model for precise user operations, providing the hotel group with relevant strategy formulation and guidance. Helped increase member transaction volume by 49% YoY, member payment amount by 18% MoM, member transaction frequency to 5 orders, and improved member activation and repurchase rates by 15%.2. Lifecycle analysis：Established membership product capabilities and marketing platforms from scratch, optimizing service capabilities for both the B and C ends. Enabled the conversion of user acquisition to retention, resulting in a 76% increase in member transaction GMV. 3. Promotion: Be responsible for Fliggy hotels member strategy management and regular marketing operation plan with member and business insight to help achieve member and business on the platform. Lead of promotion activities of all hotel group members on Fliggy, and lead of Fliggy member activity of 618 and Double 11, and member consumption increased 87% YoY. 4. Project: Developing the concept of “second official website”, allowing users to enjoy the same prices, benefit and points in Fliggy as official website. Utilizing the advantages of membership collaboration to create differentiated competitive advantages."5. Data analysis: Build a relevant life-cycle management strategy to cultivate most valuable members .Define actionable customer/member segments via close collaboration with Data Analytics like RFM, Form a strong collaborative approach with cross functional partners across Fliggy and all Alibaba business unit including Alipay, AutoNavi,etc..,Data, Analytics, Customer Engagement functions to ensure an aligned effort to achieve objectives.

1. Responsible for organizing major promotional activities for members, creating popular products and interactive gameplay for the promotion. 2. Built the group's WeChat & Alipay membership system from scratch, managed membership marketing activities for Greenland Member's Day, holidays, and major promotions, creating viral topics and surpassing a membership base of one million with a cumulative user reach of over 400,000.3. Conducted precise operations based on user characteristics, creating scenario-based consumer demands for various target consumer groups. Collaborated with real estate, finance, and supermarket membership sectors to help increase member transaction volume by 120%, promoting a balance between customers, products, and locations (the triangle of people, goods, and fields).

Housekeeping supervisor