Managed a team of 5 advertising strategists, covering 30+ brands across multiple product verticals and marketplaces.My team book of business accounted for 9-figures in annual revenue and 8 figures of ad spend across Amazon, Walmart, Target, and Ebay.

Managed 7 figure advertising budgets across Amazon, Walmart, Ebay, & Target.Consulted with a variety of brands on D2C marketing initiatives.

Helped companies ideate, implement, test, and optimize their data collection and reporting strategies.Worked with a diverse group of clients across verticals to get the data that they needed, and create data visualizations in the reporting tools of their choice.Worked with: Google Analytics, Google Analytics 4, Google Data Studio, Mixpanel, Segment, Branch, and Iterative.ly.

As the Marketing Director for Praxis Metrics, I was put in charge of running the marketing department as a whole including:Inbound lead generation, Lead qualification and nurturing, Website management, Content Marketing, SEM / PPC, & Managing a team of up to 4 concurrent employeesSome of my accomplishments while operating in this capacity were:Creating and launching a paid media strategy, Scaling our inbound lead revenue from $0 to $250,000 in less than a year, Delivering a 5X ROAS, Helping to overhaul the existing pricing structure and launching a new productization strategy, & Overseeing the migration, update, and rebrand of the websiteIn addition to my marketing role, I also worked in a client-facing capacity to help clients organize their tracking and analytics data and prepare it for business intelligence dashboards.

As the director of marketing at Simplicity Laser it was my job to manage a team of 5 specialists with a wide variety of backgrounds in order to maximize the efficiency of the department and ROI. While in this role I was able to work out new pricing structures that doubled the margins of some of our most popular services, increased the margins on another set of services by more than $100,000, and created and launched a new product that sold more than $100,000 in a year.In addition to this, I worked on cross-departmental teams to determine employee incentives, orchestrate company-wide promotions, and helped to develop a company-wide employee training program.

During my time at Simplicity Laser, my role and responsibilities changed dramatically. While I started out managing social media, my role eventually expanded to include management of the website (design, traffic, and sales), email marketing, lead generation, SEO, and PPC. Below is a list of the things that I was able to accomplish in those areas.Website achievements:Increased sales by 257%Increased overall traffic by 128%Decreased bounce rate by 89.59%Increased conversion rate by 137%Email marketing achievements:Increased email marketing sales by 767%Implemented an abandoned cart email that boasted a whopping 25% recovery rate and recaptured $50,000 worth of revenue.PPC achievements:Increased click through rate by 326%Decreased cost per conversion by 49%Increased PPC revenue by 220%Increased PPC sales by 137%

Taught introductory courses on Adobe Creative SuiteAided in the creation of creative projects/ portfoliosMaintained/ updated the official Facebook pageTook notes of all staff meetingsPrepared weekly agendas for staff meetingsTroubleshot computer problems (Mac & PC)Maintained accurate records of equipment loans

Process incoming high school and college transcripts for all applicants to the University.Handle sensitive personal data.Perform troubleshooting and answer admissions questions.

Created real time media content (Gifs, Videos, and stills) to accompany live TV shows. Personally responsible for multiple official Twitter pages (@tvtagNewGirl, @tvtagBlacklist, @tvtagReign, @tvtag2BrokeGirl, @tvtagTopGear)Increased the twitter following by upwards of 300 followers in less than a month.Continued to increase followers by an average of 30% per weekResearched the show in order to provide up-to-date content for the fans