Spencer Fry Email & Phone Number

Halifax, Ns, Ca

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

• Led end-to-end conversion rate optimization projects for products spanning e-commerce, affiliate marketing, and online communities.• Conducted comprehensive A/B tests, analyzing user behavior and implementing data-backed changes.• Collaborated closely with design and development teams to craft high-converting landing pages, ensuring seamless user experiences.• Utilized Adobe and Google Analytics to uncover user pain points, leading to strategic UI/UX enhancements to improve key metrics.• Coordinated with cross-functional teams to align optimization strategies with business goals

Halifax, Nova Scotia, Canada

• Identify and understand the information and insight gathered from google analytics and social channels to help member-focused departments to capture audience interest.• Use audience information to support the Manager, Audience Marketing to inform creative marketing strategies and campaigns directed at increasing memberships.• Identify opportunities to improve corporate related information online (website and social) with a key focus on increasing SaltWire’s relevance, visibility and understanding with our audiences.• Work to understand the unique perspective of the target audience, and their wants, needs, and priorities, in order to improve their interaction with the company or organization.• Identify and execute on opportunities to influence the experience of the target audience in a positive manner both online and in-person.• Deliver an exceptional content experience for stakeholders and audiences. Ensure that the most desired and helpful content is created by developing targeted measurement strategies to guide communication and campaign planning.• Review, update and ensure our Social Media Policy is understood and followed by all. Work directly with the Sr. Director, Brand and Communications on issues in conflict with the policy and recommend solutions and responses recommended by the policy and that follow our core values.• Share insights and recommendations based on industry news, competitor activity and trend forecasts – ensuring that all creative and channels are delivering are best in class campaigns.

Halifax, Canada Area

• Lead game day operations prior to, on, and after game day to ensure all aspects are covered to guarantee high-quality sports entertainment for the fans• Develop and build theme nights/games by partnering with organizations and groups to increase ticket sales through bulk purchases, including First Responders Night, DND Appreciation Night, and Teacher Appreciation Night• Actively search for and book all programming in and around the game, including national anthem performers, halftime performers, and halftime youth basketball teams• Build and maintain strong partnerships with sponsors, social media influencers, and other stakeholders to reach organizational goals and targets• Manage all social media and web content including creating copy, managing photographers, and selecting game highlights to actively increase the team’s online presence and following. Active on Instagram @hfxhurricanes,Twitter @hfxhurricanes, Facebook Halifax Hurricanes, Website www.halifaxhurricanes.ca

Halifax, Nova Scotia, Canada

• Parade coordinator for The Chronicle Herald Parade of Lights• Managed over 70 parade entries through application process to parade follow-up• Recruited and coordinated over 100 volunteers to ensure the success of the parade• Coordinated with Halifax Regional Municipality (HRM) and HRM services to create a safe and memorable parade for all 100,000 attendees• Assisted in the management of corporate and community partnerships through meeting contract obligations and consistent communication• Managed all communication for Chronicle Herald events from info email accounts, website content, and social media

Halifax, Nova Scotia, Canada

• Creating engaging content for social media (Facebook and Instagram) and tracking analytics to improve reach and impressions• Building, maintaining, and garnering strong working relationships with Halifax accounts to meet sales quotas and increase Wayfarer’s market share• Generating content for sales packages to assist in the sale of Wayfarer’s beer, including tasting notes, price breakdowns, and volume discounts• Seeking out potential sales opportunities through special events at Halifax bars and restaurants • Managing marketing campaigns for events and beer sales

Halifax, Canada Area

• Coordinated Auction House events with industry representatives and clients, including tap takeovers, weddings, Christmas parties, and alumni events for various Atlantic universities• Managed all aspects of the bar including changing of draught taps, cocktail lists, inventory control, labour, and bar improvements• Created social media strategies and organized promotional photoshoots to promote events to ensure successful attendance and increase sales

North Bay

• Oversaw the implementation of all onsite and offsite events, including concerts, bar nights with entertainment, weddings, and conferences• Developed social media strategies and creative content for brand new social media accounts and webpage• Organized promotional photoshoots and edited photos using Adobe Photoshop • Managed all content generated by multimedia professionals, including print, video, photos, and graphics• Procured and maintained corporate partnerships with local businesses to offset budgets

North Bay, Ontario, Canada

• Developed original marketing and advertising campaigns for all events, services, and products while maintaining allocated budgets• Conducted marketing and communication workshops for council members and management to ensure one clear voice of the organization• Researched, garnered, and maintained corporate partnerships to offset budgets and implemented a successful partnership program that ensured consistent communication with corporate partners• Managed and generated content for 4 independent websites and 3 social media accounts• Chief Editor for online magazine “The Spotlight” and managed a group of student writers • Conducted market research and drafted proposals for Operations and the General Manager on current and new communication tools and strategies

North Bay

• General management and supervision of affairs and operations of the corporation• Oversaw the supervision of Canadore College’s Orientation Week, Winter Carnival, Winter Formal, and the Joint Student Executive Retreat• Work with the General Manager to develop adequate operating budgets for the corporation

North Bay

• Serve as liaison for CSRC with any provincial and national organizations that the Board deems appropriate (College Student Alliance, Shinerama, Canadian Organization of Campus Activities) • Responsible for the organization and co-ordination of external campaigns and events• Responsible for raising money for the purpose of defraying the costs of campaigns