Spencer Spaulding Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Irvine, CA

• Develop, implement and manage the company's print and online advertising/marketing strategy from a business, sales and technical perspective.
• Oversee and direct multiple internal and external brand marketing functions (i.e. print collateral/direct mail, fashion show and photo shoot production, all model castings/bookings, image editing/retouching.
• Work with Sales, Operations and other business units to identify, develop, and implement specific programs (promotions, national special events, marketing collateral).
• Ensure appropriate budgeting and spending for advertising resources to maximize ROI and support total brand vision.

Anaheim, CA

• Plan and execute all brand photo shoots, which includes creation of concept, photographer/model/clothing selection, location scouting, and guidance for styling and art direction; all of which while maintaining a set.
• Implement various point-of-sale promotional programs and manage all in-store signage for over 200 stores.
• Partner with Visual Manager to present overall layout of store aesthetics to all executives for bi-monthly floor-sets.
• Provide art direction to E-Commerce Department for website.
• Develop and manage all corporate fashion shows and in-store events.

Irvine, CA

• Assistant Advertising Manager (2/04 - 2/06)Advertising/PR Coordinator (10/01 - 2/04)Advertising/PR Assistant (1/01 - 10/01)
• Forecast, plan and manage a $2m co-op advertising budget in addition to approving creative to ensure brand standards are met.
• Oversee all advertising collateral requests from wholesale and international partners for direct consumer marketing, as well as indirect marketing (business to business).
• Art direct photo shoots for both apparel and non-apparel direct mail pieces.
• Manage various functions of company website, including regular updates, copywriting, and art direction for creation of St. John micro-websites.
• Assisted in planning and execution of sales marketing meetings, seminars, runway shows and parties.