Shannon Plaster Email & Phone Number

Atlanta, Ga

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

I organize various association conferences, board meetings and tradeshows. Plans and manages logistics, conducts site-visits, negotiating contracts, developing and monitoring budgets, speaker management and audio/visual requirements. I serve as the primary resource for assigned associations.

Greater Atlanta Area

I managed functions pertaining to maximizing client ROI and company revenue gains by executing the total sales cycle, including prospecting, lead generation, pipeline development, networking, profitable contract negotiations, and closing. Pioneered the efforts across handling the entire gamut of functions pertaining to creating professional pre-sales presentations to communicate product quality/market comparisons creatively. I designed and implemented the strategy that fulfills the objectives, maximizes revenues, profits, and market share while streamlining overall operations. I outlined the long-term vision and goals for each account mapped with short-term strategies and action plans to achieve the goals. I secured sales by providing recommendations to promote brand effectiveness and product benefits.I played a pivotal role in growing the customer base by identifying needs to deliver relevant product solutions that achieve client budgets. Established and nurtured productive relationships with the key decision-makers to further strategic goals and increased sales opportunities. I managed the sales cycle from prospect to close with a consistent track record of meeting or exceeding quotas. I have identified and implemented improvements to current operations and workflows, managed to solve complex problems by primarily leveraging the systems and tools currently available to the organization. I monitored and ensured compliance with all guidelines for operations. I secured new accounts and expanded existing accounts to increase long term revenues. I worked with other departments to ensure alignment of company goals, as set by senior management, and ensured that the business growth strategies are met.

Greater Atlanta Area

I managed and monitored budgets worth $2M+, spanning 100+ tradeshows for 10+ clients with a focus on zero profit erosion. Strategically planned and conceptualized creative, out-of-the-box strategies to enhance business. I ensured client satisfaction and retention by cultivating long-term relations, delivering insightful presentations, offering proactive resolution ideas, and actionable responses to questions, concerns, or challenges. I managed client-centric operations and ensured client satisfaction by achieving delivery and service quality norms. I collaborated with cross-functional stakeholders to communicate insights for advancing shared mission goals.I aided executives by sharing insights and operational statistics to measure KPIs for continuous improvement. I established, developed, and maintained positive customer and business relationships. I ensured projects are completed on time, within budget, and with the highest consistent quality while ensuring that client's expectations are always aligned. I supported project stakeholders for numerous concurrent projects by producing reports, communicating project status, deviations, or insights, and reporting KPIs, completions, and hours to help facilitate decision-making. Evaluated regularly the efficiency of business procedures according to organizational objectives and apply improvements.

Duluth, Ga

I developed and implemented strategic plans to manage and grow accounts. I managed 45+ tradeshows annually with multiple million-dollar tradeshow budgets, all tradeshow collateral, digital graphic logistics, and numerous concurrent projects. I led operations to ensure the attainment of optimal performance standards. Delivered outstanding operational leadership, increasing employee retention, and offering key training to maintain annual revenues. I trained staff members on best practices, operational protocols, and tactics to maximize performance. I handled effectively with pragmatism through challenging, demanding client circumstances and limited resources. I established and implemented short- and long-range goals, objectives, policies, and operating procedures. I interfaced with clients and stakeholders to communicate project status, escalate risk and issues, track progress against milestones, and advise client stakeholders on crucial project success decisions. I worked effectively with others in a team-based environment to accomplish organizational goals and to identify and resolve problems.

Greater Atlanta Area

Managed all aspects of the Annual Meeting (850 people) and Summit (300 people) including site selection, hotel contract, food and beverage menus, ground transportation and on-site support staff.Oversaw agenda development and speaker selection for 50 breakout sessions at the Annual Meeting.Managed multiple projects with the 150 booth tradeshow such as the collection and management of the exhibitor contracts, maintaining the tradeshow database, tracking financials, developing exhibitor kit and floor plan and working with service contractors.

Atlanta, Georgia, United States

Marietta, Georgia, United States