- Responsible for Boosters & Travel Portfolio ($600M+), driving revenue & marketing objectives- Managing OPEX spends on the brand, to maximize GM/BOI delivery. - Responsible for Budget planning, CrF and long range forecasting- Partner with Market access, Pricing, Account leadership team to deliver revenue goals- Lead Strategic Assessments, New Product Launch opportunities & projects- Global Interface for Boosters and Travel portfolio for US market

As a part of Country GM`s office, responsible for:-Budget planning, risks and opportunities assessment-Leading Strategic Planning and forecasting efforts for global submissions- Scoping and deploying key Transformational, commercial Innovation projects/initiatives- Lead New product planning: Launch excellence, Vol. Forecast and Business case development- Responsible for developing and owning the Governance of South Asia GBU- Interface with the Regional / Global Team on critical business priorities, organizational highlights, and challenges

Brand lead (Stretch)with P&L responsibility, managing direct and cross functional brand team to drive business objectives in SH`20 season Key contribution areas included country Brand planning, forecasting, A&P planning & cross functional stakeholder management

Leading consumer marketing initiatives for FLU, PPH, Travel & Endemic portfolio. Key contribution areas include, consumer segmentation & targeting, digital first in-market communication, channel development, strategic volume forecasting, A&P planning & cross functional stakeholder management.Accomplishments: - ‘Stop Flu’ digital fist initiative was awarded, Digital Marketing Campaign of the year`2019: Digi X 3.0 - ‘Stop Flu’ Initiative won three Health Marcom Awards`2020 1. Gold: Best Integrated Marketing Campaign 2. Silver: Best Use of Influence/Celebrity 3. Bronze: Best Use of Blogs, Websites & Mobile Application

- Winner of ‘Amazon Ace Challenge- 2018’. No.1 amongst 10,000+ participants from Top 32 B-schools in Asia- The Red Bricks Summit `2018 Asia`s largest management symposium – Presented Research Paper on ‘Building Markets Development Model in emerging Economy’- Finalist : Yes Bank Transformation series`2018- Secretary, Marketing Club

- Responsible for conceptualizing and delivering innovation and renovation projects for key Global personal care brands across South East Asia, Africa and LATAM Markets.- Handled brands: Citra (Indonesia), Le Sancy (Chile) and Geisha (Africa). Responsible for strategic business and Innovation planning across the region. Working with CFT`s as well as regional country teams to develop and launch innovation initiatives, marketing mix along with market entry strategy.- Responsible for regional Country Management: business deliverables, brand health & brand performance, local and regional understanding (including white space market)

Analyzing markets and finding out different business opportunities for Godrej Group to venture into. Scoping Product /Service innovation opportunities and formulating business Strategies for sustained value creation.- Identifying need gaps in the market basis qualitative and quantitative research - Assisting in Strategic Planning in Customer Value Enhancement using Industry/ Market Intelligence for identifying Profitable Customer Segments and New Product Opportunities.- Business Scenario Planning based on Environment Scans, Industry Trends, Market Sizing and other drivers for change and impact analysis thereof.- Preparing & validating business plans, identification of areas of change and transformation- Liaising with cross functional teams to translate innovative ideas into in-market commercializationRole encompassed Strategy Execution, Customer Value Enhancement, using Industry/ Market Intelligence for identifying Profitable Customer Segments and thereby rolling out a prudent market entry strategy.

- Partnering leading CPG Companies across their entire innovation process ranging from early concept development through to in-market commercialization of new products and/or re-launches of existing brands.- Consult clients to strengthen the appeal of their initiative by advising them on the optimal in-market communication- Experience across a diverse range of categories like Personal Care, Fabric Care, Home Care, Air Care, Male Grooming- Working across emerging Asia Pacific markets