Digital Marketing Coordinator
Lansing, Michigan, United States
I plan, write, and edit content that tells engaging stories and leads customers through the buyer's journey for the digital marketing efforts of InVerve and their clients. I work closely with a project manager to create blogs, emails, website content, landing pages, social media content, and other marketing materials for clients across various industries. I help revise and implement marketing, social, and content strategies in order to help clients meet their goals and connect with customers. I manage a wide range of projects including content posting, email marketing, and social media planning and writing. I use HubSpot to edit, create, and publish content.