Michael Sprague Email & Phone Number

Los Angeles, CA, US

Orange County, California, United States

I provide guidance, mentorship, and strategic advice to build growth, innovation, and development for the Argyros College of Business & Economics.

Orange, California, United States

New York, New York, United States

Luxury Institute is the world's most trusted research, consulting, training, and elite business solutions partner for luxury brands. With the largest global network of luxury executives, experts, HNW and UHNW individuals, Luxury Institute empowers brands with high-performance, leading-edge solutions from the best minds in the industry. In the last 20.

Greater Detroit Area

Led marketing, sales, service operations and the client experience for the Lincoln brand in the US, Canada and Mexico.

Dearborn, Michigan

• Developed Ford global corporate and brand (products and services) strategy, working with global team and agency partners in building a high-level narrative and messaging pillars, clearly articulating brand voice and.
• Managed large global agency relationships and contracts for creative, media, and activation agencies that over-delivered operational efficiency targets.

Irvine, California

• Responsible for day to day operations, reporting directly to the President and CEO; included Corporate Strategy, Sales Operations, Marketing, Service & Parts/Accessories and Product Planning.
• Directed P&L responsibility for entire Kia portfolio and future products: $15.5B in sales, $2.0B in incentive spend and $600M in marketing spend.
• Led the company to all time sales record in 2016 of 647K, up 3.5%; industry up 0.4%.
• Oversaw a network of 775 dealers who had average sales per dealership of 659 units; 80% of all dealers were profitable.
• Contributed to brand improvement in Overall Index from #17th in 2008 to #8 in 2016 in National Automobile Dealer Association Dealer Attitude Survey.
• Brand ranked #1 in JD Power Initial Quality Study (IQS) two years in a row – the only main stream brand to ever achieve back to back #1 positions.

Irvine, CA

• Accomplished all-time record sales of 580K in 2014, up 8.4% over 2013 and up vs. industry of 5.9%. Market share up 0.10% vs. 2013. Kia grew to eighth largest brand in the US.

Irvine, California

• Directed Strategic Planning, Public Relations and Marketing Communications for the brand, three direct reports, multiple agencies and 33 dealer-advertising groups.
• Increased US sales volume by 112% from 2008 – 2014; increased market share by 67% since introduction of the Soul in March 2009.
• Improved Brand Awareness by 22.2% since 2008, Familiarity up 50%, Opinion up 34.2% and Consideration up 35.3%.
• Launched 20 all-new or significantly redesigned products over a five-year period – Soul, Soul Electric Vehicle, Forte/Forte 5-door, Forte Koup, Sorento, Sportage, Optima, Optima Hybrid, Rio/Rio5, Sedona, Cadenza, K900.
• Managed the development and execution of seven Super Bowl ads all of which led to improvement in brand awareness, consideration and opinion.
• Led the development of the Kia “Hamstars” which were two-time winners of the Nielsen Automotive ‘Ad of the Year’ for the most effective automobile ad (2009 Soul ‘A new way to roll’ campaign and 2010 Soul ‘This or That’.

Established the first Arthur Andersen office in Romania and coordinated all aspects of the Romanian legal entity in compliance with Firm standards and Romanian laws.Provided tax, business and inward investment advice to multinational companies investing in or operating in Romania.

Master, Business Administration; Marketing, Accounting And Finance

Ba, Political Science, French