Physician Liaison (Business Relations/Marketing)
Bergen Medical Sports And Spine
Paramus/Bayonne
Business Development- Acts as a business partner to promote patient volume in accordance with priorities set forth- Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams - Works collaboratively with service line leaders, Site Managers, and others to gather feedback/research and executes communication strategies to persuade provider referralsources- Develops and implements specific outreach, relationship building, and marketing plans to meet goals, in collaboration with Marketing & Public Relations- Develops strong business relationships with local community organizations and businesses to increase their advocacy.- Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, referral, provider recruitment, provider resources,etc.- Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails, and phone callsComunication & Planning- Using research-based methods, implements strategies to build awareness and trust between referral sources- Identifies referral sources- Identifies tactics to promote provider interaction and engagement including new provider orientation, site visits, staff meetings, social events, and other communication methods- Develops meaningful relationships with key contacts and opinion leaders including Physicians, Site Managers, Nurse Managers, office staff, and othersData & Analysis- Gathers and interprets the data necessary to determine priority areas for growing referrals- Develops and implements an ongoing method of profiling and monitoring market areas to identify demographic, competitor, and changes in healthcare services- Measures and evaluates liaison activities including producing and sharing regular summaries of patient visits and their outcomes as well as their impact on referral trends.