• Managed internal work-streams and channel strategy for new product launch; successfully delivered the launch of the first TV product by a flanker brand in the Canadian market on-time with sales exceeding target.• Led sales forecasting, target-setting, and quarterly planning for Virgin Internet and TV products.• Identified factors impacting sales results through deep dive data analysis and implemented action plans to improve outlook.• Presented and implemented proposals to improve pricing, marketing and merchandising to executive leadership of Bell Residential Services.

• Supported analysis and development of Customer Operations’ 3-year roadmap and CEO update and communicated the strategic direction through best-in-class presentation design and visual storytelling.• Developed strategic business cases and reported on business performance, including Artificial Intelligence/Machine Learning investments, Internet of Things support, and service level data analysis.• Collaborated directly with executives and provided thought leadership support to develop content and presentations for audiences including the BCE Board of Directors, CEO, and 1,400 internal employees of all levels.

• Developed a recommendation to senior managers on how to improve customer operations surrounding credit limits.• Analyzed customer behaviours and preferences through front-line interactions and deep data dives.