Ad Hoc Rocket provides full-spectrum content development and product management services to clients in the education industry. Specialties include large-scale curriculum development, content development and management, strategy consulting, market and business development, content marketing, editorial services, project management, and writing. Projects I've worked on include:Development and project management of a 120-lesson 1:1 online ELL curriculum for Korea, Japan, and South America;Development of technical courses (artificial intelligence and blockchain) for a B2C edtech platform;Content management and marketing for a major supplemental K-12 teaching resources site;Development and project management of a full-year entrepreneurship curriculum for grades 6-12;Development of lessons and resources for two high school and early college life-skills programs;Creation of content marketing materials for a math tutoring startup; Strategy and market development consulting for early-stage and established edtech companies;Go-to-market and business development strategy consulting for big data learning analytics product; Content and subject expertise acquisition for the publisher services market; Full-scale manuscript development (textbooks, adult trade non-fiction, scientific articles, white papers and other collateral) for various publishers, authors, and aggregators;Development and delivery of a 140-lesson digital curriculum for a major proprietary university;Launch of a major certification website for a multi-national consumer products company.Affordable hourly or per-project rates. Client and project list available by request.

Functional oversight of content strategy, development, and management for TeacherVision.com, an education ecommerce site with 100,000+ pages, 30,000+ yearly subscribers, 22,000 content assets and ~2 million MAU. Responsibilities include:• Plan, create and execute comprehensive multi-funnel content strategy focused on acquisition and retention of subscribers while promoting brand voice and achieving ecommerce and acquisition KPIs;• Perform and track daily site and content updates using Drupal CMS, Adobe content and image production tools, Atlassian/JIRA ticketing tools, and HTML/CSS editors and IDEs;• Keyword research, write and edit SEO-optimized promotional, marketing, and blog content using data from Google Analytics, Google Search Console, SEMRush, and Clearscope;• Work daily with offshore development team and UX lead to scope, spec, design and deliver new features, functionality and product;• Source, develop, and curate content assets from a variety of subject matter experts in K-12 education;• Support Content Director and VP Product in developing and executing on key strategic plans for TeacherVision and other Sandbox Learning products;• Manage freelancers, interns and other resources toward achieving content and product delivery goals.

As Chief Content Officer for start-up textbook publisher Eleven Learning, I was responsible for the day-to-day operations of the publishing program, including:--Developing a publication plan and process for a full-line print and e-book offering for the K12 and higher education markets;--Researching and developing strategies for maximizing adoption opportunities through new and established distribution channels in a crowded, competitive market; --Acquiring new manuscripts and participating in the development and peer review process to ensure quality, timeliness, and adherence to market expectations;--Acting as an evangelist on behalf of the open textbook and open educational resources community;--Managing the day-to-day activity of authors, freelancers, channel partners and vendors;--Overseeing overall and per-title P&L, including development, plate and print spend;--Working closely with the technology development team to implement key features in the online authoring and peer review platforms, as well as the mobile, tablet, and desktop e-reader products;--Participating in the overall sales, marketing, technology development and fundraising efforts, as befitting my role as co-founder.I built a complete publishing program from the ground up, including the following:--Writing the author contract, style guide, and peer review guidelines from scratch;--Prospecting, sourcing and managing freelance design and editorial talent;--Prospecting, sourcing and managing composition and print/bind vendors;--Developing the specifications and requirements for a proprietary, real-time, online authoring and peer review platform, the first of its kind in the industry;--Developing and managing distribution relationships with print and e-book channel vendors, including LightningSource, Amazon.com, B&N College Stores, and Baker & Taylor;--Acquiring 23 new manuscripts in computing, mathematics and social sciences from both esteemed university faculty and practitioners.

Responsible for acquisition, development, and some production of SAP PRESS Financials titles for professional market.--Acquired 33 book titles. Published 15 titles in 2008 and 14 in 2009;--Performed editorial and production work for each title, including developmental edit, file prep for production, proof review, index creation, and project management;--Built a valuable network of SAP contacts quickly through aggressive prospecting and conference attendance;--Assisted VP with training of Associate Editor, Editorial Assistant, and Development Editor;--Launched a new series of “tips and tricks” books, from concept and content acquisition to layout and template design.

Managed the sales operations for the mystudentbody.com online student health and substance-abuse prevention products in the U.S. higher education market. The processes I developed and implemented are still in use at the company today.--Built and deployed business development and sales strategy from the ground up, including full Salesforce.com implementation, pipeline management tools, research and prospecting methodology, call and contact metrics, demo and presentation scripts, and implementation/support functions;--Achieved year-on-year sales growth of 125% and 59% in 2005 and 2006, respectively, through aggressive application of outbound sales techniques;--Traveled extensively throughout the U.S., presenting to decision-makers on campus and at college health and student affairs conferences nationwide;--Hired, trained, and mentored a staff of 3 inside sales representatives;--Conceived, developed and implemented the Customer Implementation Specialist position, which reduced post-sale administrative responsibilities for sales reps, increased productivity and improved ongoing customer relationships;--Worked closely with marketing department to craft and hone collateral material and business development messaging;--Acted as field liaison for Principal Investigators and product development staff, providing them with customer feedback for product improvement, new features, etc.

Responsible for acquiring and developing textbooks for Computer Science, Information Systems and Mathematics publishing program.--Acquired 23 major titles in Math and Computer Science, significantly increasing the breadth and depth of product mix;--Aggressively acquired and launched titles for the Illuminated Series brand to better position underperforming Computer Science line. The successful series continues to revise, add, and leverage titles to this day;--Worked closely and traveled extensively with sales and business development teams to successfully expand the reach of the core CS titles, particularly in the for-profit and career education market;--Acquired, reviewed, and developed a new product line for college/AP Calculus, including main textbook, supplements, lab manuals and web site;--Performed developmental edit on many areas of the Calculus text and worked closely with the authors to integrate 3rd-party review feedback.

Managed the Networking and PC Repair publishing program. Responsible for product acquisition, development, marketing, and financial performance. Managed a team of 6, including acquisitions editors, product managers, and editorial assistants, as well as dozens of authors and freelancers.--Grew revenues through introduction of new products, sales and marketing strategies, and distribution partnerships;--Acquired and developed more than 50 textbooks which significantly expanded breadth, depth, and revenue for Networking and PC Repair product line;--Worked closely with Product Management team to respond to and integrate customer feedback and market research into textbooks;--Traveled nearly 50% of the time in support of sales and acquisitions processes, and made numerous expert presentations at industry conferences, trade shows, and in-service events for college faculty.