Sree Y. Email & Phone Number

• Successfully managed and analysed a dataset of over four million rows, integrating transaction history and customer behaviour data to develop a predictive model for ad click-through rates.
• Improved model accuracy significantly by implementing advanced techniques such as feature scaling, random oversampling, and hyper-parameter tuning, resulting in an outstanding 89% recall score.
• Comprehended business requirements in a BI context and developed data models to convert raw data into actional insights.
• Collaborated with cross-functional teams to define business objectives and derived relevant KPIs that led to improved operational efficiency.
• Created interactive and highly informative Power BI reports using DAX features.
• Responsible for performing data analytics and generating insights as per business requirements.

Canada

• Designed SQL data models and built a predictive customer segmentation model using KNN, resulting in a 30% improvement in paid advertising ROI through targeted marketing strategies.
• Developed controlled A/B testing environments in ad campaigns and landing pages and optimized it for customer acquisition resulting in a 7.5% increase in conversions.
• Monitored user interactions, click-through rates, and conversion funnels to assess the impact on business outcomes.
• Developed customized dashboard in Google Data Studio to track and monitor KPI's and website performance.
• Explored and analyzed customer data points from Google Analytics (GA4) to improve customer insights and identify predictive and actionable insights.
• Successfully ran customer acquisition campaigns across various channels, including digital marketing, social media, and email marketing.

Labrador City, Newfoundland And Labrador, Canada

• Analyzed drawings, designs, specifications, and tender documentation to prepare schedules, cost estimates and bid documents.
• Prepared detailed project cost breakdowns and reports, highlighting budget allocations for projects ranging from $0.2 million to $1.5 million.
• Applied labour, equipment, and material requirements for each estimate.
• Completed Budgeting and Scheduling for projects and tracking,
• Monitored progress identified any potential risks in the projects.
• Liaison with potential clients to discuss options for proposed services.

Labrador City, Newfoundland And Labrador, Canada

• Tracked key metrics, such as the sales pipeline and monthly results, to assist business leaders in interpreting how the sales team was progressing against goals.
• Collaborated closely with internal teams to strategically drive company-wide goals and enhance operational sales processes.
• Worked as a Mechanical estimator in the development of project material lists and cost proposals.
• Reviewed and comprehended technical and administrative documents such as Request for Quotes (RFQ’s) for mechanical projects
• Analyzed site plans and specifications to determine the quantity of pipe, valves, fittings and equipment required for the construction projects.
• Developed strong aptitude in understanding CAD and P&ID drawings.

Thunder Bay, Ontario, Canada

• Improved bearing fault detection accuracy by 15% using MATLAB by integrating envelope spectrum analysis and wavelet transforms into vibration data analysis.
• Successfully identified fault locations with a 20% higher precision using envelope spectrum analysis, leading to a more targeted and effective maintenance strategy.
• Mitigated issues related to Fast Fourier Transform based fault detection, resulting in a 10% improvement in the ability to distinguish between normal and faulty machine vibrations.

Master Of Science - Ms, Engineering

Diploma, Applied Data Science And Big Data

Bachelor Of Technology - Btech, Mechanical Engineering