Sree Y. Email & Phone Number

• Successfully managed and analysed a dataset of over four million rows, integrating transaction history and customer behaviour data to develop a predictive model for ad click-through rates.• Improved model accuracy significantly by implementing advanced techniques such as feature scaling, random oversampling, and hyper-parameter tuning, resulting in an outstanding 89% recall score.• Comprehended business requirements in a BI context and developed data models to convert raw data into actional insights.• Collaborated with cross-functional teams to define business objectives and derived relevant KPIs that led to improved operational efficiency.• Created interactive and highly informative Power BI reports using DAX features.• Responsible for performing data analytics and generating insights as per business requirements.• Contributed to the design and maintenance of the Database Management System (DBMS), actively participating in data modeling, extraction, cleansing, aggregation, transformation, and validation processes.• Conducted end-to-end data profiling within the Snowflake platform to assess data quality, structure, and integrity.• Utilized advanced SQL queries to analyze data patterns, anomalies, and potential issues to ensure a robust downstream process.• Enhancing and adding visualisations for customer segmentation, retention, and churn to provide more insights on overall performance.

Canada

• Designed SQL data models and built a predictive customer segmentation model using KNN, resulting in a 30% improvement in paid advertising ROI through targeted marketing strategies.• Developed controlled A/B testing environments in ad campaigns and landing pages and optimized it for customer acquisition resulting in a 7.5% increase in conversions.• Monitored user interactions, click-through rates, and conversion funnels to assess the impact on business outcomes. • Developed customized dashboard in Google Data Studio to track and monitor KPI's and website performance. • Explored and analyzed customer data points from Google Analytics (GA4) to improve customer insights and identify predictive and actionable insights. • Successfully ran customer acquisition campaigns across various channels, including digital marketing, social media, and email marketing. • Examined search engine data to identify trends that boosted SEO strategy resulting in increased organic traffic from 10% to 26% YoY. • Optimized keywords on homepage and product pages and secured top rankings on Google pages for 5 high volume keywords within the LED lights niche. • Revamped the landing page interface using heatmaps and click-tracking data, driving a $10K organic sales increase by year-end.• Employed Python web scraping to extract and analyze competitor data, revealing valuable information on pricing tactics, and customer engagement strategies.

Labrador City, Newfoundland And Labrador, Canada

• Analyzed drawings, designs, specifications, and tender documentation to prepare schedules, cost estimates and bid documents.• Prepared detailed project cost breakdowns and reports, highlighting budget allocations for projects ranging from $0.2 million to $1.5 million.• Applied labour, equipment, and material requirements for each estimate.• Completed Budgeting and Scheduling for projects and tracking,• Monitored progress identified any potential risks in the projects.• Liaison with potential clients to discuss options for proposed services.• Build an excel visualisation dashboard to enhance stakeholder comprehension of intricate data.

Labrador City, Newfoundland And Labrador, Canada

• Tracked key metrics, such as the sales pipeline and monthly results, to assist business leaders in interpreting how the sales team was progressing against goals.• Collaborated closely with internal teams to strategically drive company-wide goals and enhance operational sales processes.• Worked as a Mechanical estimator in the development of project material lists and cost proposals. • Reviewed and comprehended technical and administrative documents such as Request for Quotes (RFQ’s) for mechanical projects • Analyzed site plans and specifications to determine the quantity of pipe, valves, fittings and equipment required for the construction projects.• Developed strong aptitude in understanding CAD and P&ID drawings.• Actively dealt with Mining and engineering firms such as Tacora, Rio Tinto, RothLochston and Pennecon in Labrador City to resolve and recommend solutions to engineering challenges. • Provided exceptional customer service by providing quotations and offering technical support and handling technical support calls and inquiries. • Conducted inter-branch trade with other profit centers resulting in the reduction of excess inventory by 20% within 7 months.• Proposed a database management system using E-commerce to drive the industrial stale for over 200 operations across Canada• Provided quotes to the customers and coordinated entire purchase orders ranging from buying, receiving, shipping, and invoicing. • Built and nurtured strong relationships with suppliers, negotiating favourable terms and conditions that improved lead times, quality, and cost-effectiveness.• Conducted proofreading, technical writing and editing for the development of business proposals and sales reports.• Applied sales forecasting techniques and strategic planning to validate sales and enhance profitability.• Worked as a Regional Health and Safety Champion at Westlund Warehouse.

Thunder Bay, Ontario, Canada

• Improved bearing fault detection accuracy by 15% using MATLAB by integrating envelope spectrum analysis and wavelet transforms into vibration data analysis.• Successfully identified fault locations with a 20% higher precision using envelope spectrum analysis, leading to a more targeted and effective maintenance strategy.• Mitigated issues related to Fast Fourier Transform based fault detection, resulting in a 10% improvement in the ability to distinguish between normal and faulty machine vibrations.

Master Of Science - Ms, Engineering

Diploma, Applied Data Science And Big Data

Bachelor Of Technology - Btech, Mechanical Engineering