Sree Charan Email & Phone Number

Tampa, Fl, Us

Tampa, Fl, Us

In my role as a Salesforce Marketing Cloud Specialist at Fisher Investments, I streamlined marketing operations by configuring user roles, permissions, and business units, as well as training Super Users to maximize their use of Content Builder for email creation, SMS, push notifications, and reporting. I designed and implemented personalized customer journeys using Journey Builder, and created data extensions to support complex scenarios. My work included automating data imports and transfers via Automation Studio, with SFTP configurations for seamless file handling.I oversaw end-to-end email deployments, from campaign setup and audience segmentation to A/B testing, QA, and delivery scheduling. To optimize campaign performance, I tracked key metrics through ExactTarget, Google Analytics, and Excel, and ensured accurate rendering across platforms with Litmus testing. I also collaborated across departments on major projects, rigorously tested configurations in sandbox environments, and managed production deployments. This role enabled me to drive meaningful customer engagement while enhancing the efficiency and accuracy of marketing processes.

India

As a Salesforce Marketing Cloud Developer at Robert Bosch, I played a key role in enhancing digital marketing capabilities for a global consumer goods client. My work focused on driving customer engagement and optimizing campaign effectiveness by implementing robust marketing solutions within Salesforce Marketing Cloud. I was responsible for designing and executing targeted email and SMS campaigns using Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Content Builder, leading to a 30% increase in open rates and a 20% boost in click-through rates through strategic A/B testing and dynamic content.I specialized in creating reusable content blocks and personalized email templates with AMPscript and dynamic content in Content Builder, leveraging HTML, CSS, SSJS, and AMPscript to deliver optimized HTML-based emails and landing pages. By segmenting and personalizing campaigns based on customer demographics, behaviors, and preferences, I successfully enhanced customer engagement and lead nurturing.My role also involved configuring complex customer journeys in Journey Builder, automating tasks in Automation Studio to reduce manual workload by 40%, and integrating Marketing Cloud with external systems using SFMC Connect and APIs for seamless data flow. This experience allowed me to make a significant impact on the client’s digital marketing strategy while streamlining operations and boosting campaign performance.

India

In this role, I enhanced cross-channel marketing campaigns, achieving a 25% increase in open rates and a 15% rise in click-through rates. I created engaging email templates that boosted brand recognition and managed a 100,000+ contact database, improving deliverability by 20%. I optimized emails and landing pages with HTML, CSS, and AMPscript and integrated SFMC with Salesforce CRM Sales Cloud, using Journey Builder to streamline customer journeys, resulting in a 20% boost in lead nurturing and a 15% increase in engagement. I also tracked and reported on campaign performance to align with strategic goals.

As a Salesforce Intern, I supported the transition of a large-scale CRM system to Salesforce Lightning, reducing operational complexity and improving user adoption. I leveraged DML and Database Methods with a focus on Governor Limits for efficient data handling, and developed custom objects, page layouts, tabs, Visualforce Pages, Apex Classes, and Triggers to meet specific application requirements. I created dynamic Visualforce pages and web forms using JavaScript, CSS3, and HTML5, and demonstrated a solid understanding of Sales Cloud, Service Cloud, and Apex programming on the Force.com platform. I analyzed business and technical requirements, customizing standard SFDC objects and integrating technologies like Visualforce and Web Services. I also used SOQL/SOSL for data retrieval, conducted unit testing and debugging, and managed version control through Force.com IDE and Git, following SDLC best practices for structured development and deployment.

Masters In Information Systems, 3.63

Activities and Societies: Cricket, Bowling, Badminton

Bachelor'S Degree, Information Technology